Jen Cha Email & Phone Number

Fort Lauderdale, FL, US

San Francisco, California, US

New York, NY, US

• Responsible for driving revenue and customer growth across the company’s business segments and new site openings
• Led a team of marketers managing acquisition, CRM, branding, digital, public relations, partnerships, 3rd party platforms/vendors, and day-to-day sales promotion and management
• Drove the development of Exhale's acquisition and retention strategies, including new growth channels, referral programs, and advanced life cycle programs to drive loyalty and membership

Berlin, Berlin, DE

• Aggressively grew the US market for Martha & Marley Spoon and DINNERLY while overseeing a team of three direct reports
• Scaled all acquisition channels, including retail opportunities, while maintaining profitability and overall health of subscriber file, with a focus on increasing engagement, loyalty and retention

New York, NY, US

• Create roadmaps and execute A/B testing plans to increase conversion across all platforms and maximize consumer revenue
• Drive the email marketing strategy for all brands in the Time Inc. portfolio with a concentration in prospects and reactivations
• Project manage large scale initiatives involving Salesforce, internal data resources, brand web development teams and other 3rd party partners
• Led all strategic marketing efforts with $40M+ P/L responsibility for Real Simple, Travel + Leisure and Southern Living magazines and Cozi app
• Leveraged the Data Management Platform (DMP) to deliver targeted, personalized offers on owned sites based on customer interests and cross-brand, cross-platform behaviors
• Grew Cozi signups (+6% YOY) and app engagement (+21% YOY) with goals of 1.3M sign ups and 1M active users

New York, NY, US

• Led a 3-person marketing team and developed digital acquisition strategies for six world-class brands – Vogue, Glamour, Allure, The New Yorker, Wired and Details
• Grew digital audiences by an average of 10% to achieve traffic/engagement goals and to maximize monetization of web consumers
• Introduced 1-click purchasing ability through Amazon accounts for Vogue, Glamour, Allure and Wired in 2013 as part of the Condé Nast and Amazon collaboration

New York, NY, US

• Led acquisition efforts across paid and owned marketing channels to meet PEOPLE’s weekly circulation of 3.5 million readers with a team of three direct reports
• Managed $16MM digital and offline acquisition marketing budget to generate $36MM annual revenue
• Served on a pilot team to develop a paywall strategy and a lean product development process
• Increased on-site subscription conversion through A/B testing, in-context selling, premium content and improved subscription buy flow, resulting in $6.2MM annual revenue
• Launched first-of-its-kind HTML5 web app, allowing site visitors instant access to the digital magazine

New York, NY, US

• Managed omni-channel retention strategy with a $15MM budget, P&L responsibility and three direct reports
• Introduced the company’s first-ever subscriber loyalty program to increase subscriber engagement
• Developed 360˚ marketing programs around brand moments, like PEOPLE’s coverage of the Royal Wedding which resulted in $1.3MM revenue

New York, NY, US

• Charged with improving payment rates and saw a 15% increase via many successful campaigns
• Implemented special post-recession retention strategies for PEOPLE that increased net revenue by $6MM in 2009 and shaped best practices for other Time Inc. magazines

Dublin 2, IE

• Provided analytical and functional support for all projects and analyzed implementation efforts
• Produced budget forecasts for each project and tracked spending against projections

Amsterdam, NL

• Provided technical, functional and program support to HUD’s HOPE VI grant program
• Supported the business development component of the practice’s effort to enhance growth