Focus on overarching go-to-market strategy with defense solution client. Writing and developing messaging leveraged in social media, blogs, press releases, webinars, and other forms of content.

• Led team of three industry and field marketing managers supporting six sales teams.• Drove strategic direction for marketing themes, messaging, content, and events.• Worked collaboratively with Sales leadership to build pipeline for prospecting.• Liaison to government and education focused associations to build brand awareness.• Grew thought leadership through speaking opportunities and social media.• Researched and identified new marketing trends to stay ahead of competitors.

• Explored trends and issues related to government and education to prove industry leading expertise.• Collaborated with public sector stakeholders including Sales, Presales, and Services on messaging and go-to-market strategy.• Enabled sales to drive revenue through deal preparation, RFP support, and lead generation efforts.• Developed relationships with customers to cultivate advocacy.• Created unique and differentiating content. • Participated in thought leadership initiatives by serving on various third-party committees.

• Trained on sales, policies, procedures, and contract requirements.• Proactively sought out opportunities to leverage Sprint’s Public Sector Program through mailing campaigns, store events, trade shows, and media.