Jennifer (Etling) Hobin Email & Phone Number

St. Louis, Mo, Us

St. Louis, Mo, Us

St. Louis, Mo, Us

St. Louis, Mo, Us

St. Louis, Mo, Us

Product Experience Lead: - Development and Execution of Product launches - Packaging Design/Logo development - Product Claims including 3rd party certifications - Non-GMO Project Verified, USDA Organic, Marine Stewardship council (MSC) Certifications for products - Future pipeline strategy and development Consumer Experience Lead: - Communication strategy and execution including PR, E-Com, Targeted Media, Digital, Social, Search, & Retailer Partnerships- Establish new brand Look/Tone/Feel

St. Louis, Mo, Us

New Category Acceleration Team: Taking a small start-up approach, I lead the marketing efforts (product development and communication plans), business plan development (financials) and go-to-market strategy for a new category of wellness pet supplements.Proof of concept spint included: Rapid product development (full line of 20 formulas), establishing new ways of working, new vendor partnerships, partner with other Nestle Op-Cos, set go-to-market strategy with executive leadership team (ELT) presentation of concept within 60 days, Sprint Resulted in a new position at Purina.

St. Louis, Mo, Us

Lead strategy and execution to increase top and bottom line sales through breakthrough product innovation, increasing brand differentiation & penetration, customer buy-in and justified substantial price increase. • Established increased speed to market process ensuring a successful cross-species probiotics launch, a first for Purina. • Developed the strategic plan for innovation and global packaging implementation for Pro Plan US market• Lead strong collaboration across regions and channels to gain a understanding of market needs for a new weight loss technology solution for both cat and dog portfolios•Lead research, positioning and product development for eye health, digestion and personalization at scale

St. Louis, Mo, Us

Product Innovation and Renovation• Led annual operating and marketing plans including product objectives and strategy, positioning, pricing, packaging, promotions and advertising. • Lead cross-functional marketing, development, supply, communications and sales teams to develop go-to-market programs and campaigns for 20+ new formulas annually resulting in $20+MM in annual brand growth.• Lead intermarket North America alignment integration for packaging, communication, and events.• Lead pricing strategy, analysis and implementation across specialty channel • Led total wet dog label redesign to elevate brand perception and product benefits • Led Bright Mind accelerated dry renovation and line extensions with a speed to market approach of less than 12 months.

St. Louis, Mo, Us

Brand Communications • Relaunched the Rally to Rescue program with a new website and TV campaign, driving advocacy and sales at the point of adoption.• Understand consumer insight to craft successful & impactful marketing campaign objectives/KPIs with activities to build brand awareness and engagement • Managed promotion plan to drive incremental awareness and brand growth • Lead marketing communication activities and ensure smooth cooperation across departments effectively (Marketing Development, Vet, Breeder/Enthusiast) • Developed partnership programs with key influential groups and retailers (examples include: Veterinarians, Ducks Unlimited) • Developed and implemented eCRM & Ratings and Review strategies • Insight Development to identify white space opportunities for the brand. • Create engaging brand experiences for consumers when and where they are most receptive to brand contacts

St. Louis, Mo, Us

• Lead monthly analysis for competitive and consumer trends, financial reporting and market promotion tactics. • Developed and executed full promotional calendar driving 14% growth for Pro Plan • Developed CRM strategy for 2012 and 2013 increasing loyalty and engagement measures with current and new consumers• Increased Ratings and Reviews for Pro Plan dog formulas by 120% vs. previous year• Manage budget and monthly financial analytics for senior leadership reporting. Led Identified 5 year 2X business financials plan

St. Louis, Mo, Us

Digital Marketing lead for PET portfolio of brands including Vet, Breeder and Animal Welfare. • Lead the development for the 1st direct to consumer e-commerce platform for Purina (purinaforprofessionals.com)

Washers for Wellness is a not-for-profit charity organization founded in order to raise money for Pulmonary Fibrosis research. Pulmonary fibrosis is an insidious disease that causes the body to reject the lungs. (For more information about pulmonary fibrosis you may visit PulmonaryFibrosis.org). To help raise funds to find a cure for this fatal disease, a charity washers tournament was held in July 2003, and appropriately named “Washers for Wellness”. Due to the tremendous success of the first event, we have founded the organization to repeat and exceed each year’s efforts and provide a day of laughter and fun for all! To date (11/08) Washers for Wellness has raised over $47,000 to help find a cure.

St. Louis, Mo, Us

• Develop and execute sales and marketing strategies for the Veterinary division of NPPC, including budget development and management of trade and marketing promotions. • Work cross functionally to achieve business growth and efficiencies around product availability. • Developed and enhanced the role of communication hub to help Team Vet achieving greater alignment and collaboration through Sales, Marketing and BDG channels.• Developed an influential speaker series in the Vet Channel to highlight Purina’s nutritional strengths and drive advocacy in the channel.

St. Louis, Mo, Us

Manage programs, plan and execute marketing campaigns for consumer products goods companies; manage budgets, project management, lead client relationship teams, consumer communications, logistics, and drive new business development.Clients Include: Nestle Purina: Oversee Pro Plan Rally to Rescue, Pro Plan Dog Shows, Purina Incredible Dog Team, Purina Pooches in the Ballpark, Alpo Rodeo sponsorship, Tidy Cats Breeze product launch, Purina Incredible Dog Challenge, Beggin’ Strips Mardi Gras Pet Parade, Purina ONE Hope campaign, along with numerous events associated with the Nestle Purina name and its brands.Hallmark Cards: Managed the 2007 Keepsake Collectors Club multi-city event, assisted with the execution of the 2006 Father’s Day “Daddy Dance Off” card promotion.Rayovac Batteries: Supervised the 2007 Rayovac and Salvation Army “Keep It Ringing” holiday promotion.

Us

Sold, planned and executed large and small-scale events, managed crews, client services, vendors, permits and logistics. Prepared and made frequent presentations to clients. Managed internship program for two years.Clients included: U.S. Army: the Army College Tour, Arena Football League, national rodeo (PBR, PRCA), the All-American Bowl as well as national events, including sea and air shows, and spring break.NBA: Jam Van touring promotion, as well as Premier Week, 2006 All Star event in Houston, and ESPN The Weekend at Disney.Anheuser-Busch: Worked with events surrounding Mexican National Soccer Team U.S. tour; supported numerous promotional events.Bombardier-Seadoo: Planned and managed summer tour to promote new model.Kellogg: Supported promotional events for several Kellogg brands.Dunkin’ Donuts: Managed store grand openings in numerous markets.

Bsba, Marketing And Public Relations

Master Of Business Administration - Mba, Business, Management, Marketing, And Related Support Services

Education record