Jen Kieffer Email & Phone Number

As a copy editor for Informa Markets Global Health & Nutrition Network, I edit, proofread, and write specialist digital marketing content that contributes to the success of our natural and organic food/beverage/supplement product manufacturer and sustainable supply chain clients in the health and wellness industry. Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. Our portfolio is comprised of more than 450 international B2B events and brands in markets including Healthcare & Pharmaceuticals, Infrastructure, Construction & Real Estate, Fashion & Apparel, Hospitality, Food & Beverage, and Health & Nutrition, among others. We provide customers and partners around the globe with opportunities to engage, experience and do business through face-to-face exhibitions, specialist digital content and actionable data solutions.Brands include New Hope Network, Natural Products Insider, Food & Beverage Insider, Natural Products Expo, SupplySide. Informa Markets is a division of Informa PLC.

Marshfield, Wisconsin, United States

Marshfield, Wisconsin, United States

Write and coordinate production and distribution of all marketing, educational, public relations and business communications for employer insurance product line.Serve as the first point of contact for assigned product line and ensure timely and accurate implementation and execution of marketing campaigns and communications.Proofread marketing and campaign materials and facilitate peer review/SME review to ensure content accuracy, appropriate tone, style and brand adherence.Cultivate and maintain relationships with internal and external teams to identify opportunities to advance market position, reduce costs, and improve processes.Apply marketing skills and industry knowledge to implement marketing, communication and technology projects to advance innovation and improve campaign performance. Write policies and procedures related to areas of expertise.Maintain knowledge of health insurance industry, market and product trends.

Eau Claire, Wisconsin

An integral member of the Integrated Marketing and Communications team, responsible for supporting UW-Eau Claire's strategic marketing initiatives for student recruitment and retention through multi-platform deployment of the university brand.Lead execution of prospective student email marketing efforts, using student and university personality-driven strategy to enter new markets with solid positioning and brand.Implement integrated marketing automation strategy combining email marketing automation processes with website user tracking analytics to better connect prospective students with the university.Consult with on-campus clients responsible for recruitment (admissions) and retention (academic advising, career services, business office) and coordinate print, email, website, and other varied communications to prospective and current student audiences.Manage website redesign process for a wide variety of campus clients. Consult with client about website needs; conduct content audits; write new content in the UW-Eau Claire brand voice; select photos and graphics to accentuate written content; create web pages in content management system.Lead communications work group for Blugold Central Student Services initiative. Plan, coordinate and execute student focus groups on campus to obtain communications preference feedback.Design landing pages for marketing campaigns.Write and edit recruitment materials for prospective student marketing campaigns. Evaluate email on campus and help propose a new platform and format for email communications.Consult with a variety of clients across campus and assist in writing/editing their email communications. Assist in production of video content for recruitment and alumni/foundation. Assist in redesign of communications for new student orientation. Write and edit stories for the university website. Copy edit/proofread written communication.

Eau Claire, Wisconsin Area

Provide living assistance services so that people can remain in their homes, including companionship, meal preparation, light housekeeping, running errands, providing transportation to appointments and other outings, bathing and dressing assistance, medication reminders, and more.

Eau Claire, Wisconsin Area

Oversee/supervise all graphic design, maintain web and social media presence, and coordinate all aspects of national and regional trade show logistics.

Eau Claire, Wisconsin Area

Develop and execute marketing programs for demand generation across all products and markets. Research, write, develop, and coordinate the following: email marketing programs, lead generation programs, website content and graphics, corporate catalog, brochures, advertisements, video, advertising text and layouts, and social media content. Monitor roll-out of the campaigns and check for success level at conclusion. Manages company website – create and edit pages; create, upload and insert graphics; update home page content; coordinate with web hosting company on improvements to site at request of customers and employees; monitor and report analytics. Assists in development and management of company social media presence on Facebook, Twitter, YouTube, and LinkedIn.Realityworks, Inc. was established 18 years ago with the mission to better address teen pregnancy prevention, parenting skills, and to address child abuse and neglect through educational products and is most famous for their RealCare Baby (known formerly as Baby Think It Over, BTIO). Over the last decade, this unique company developed several other simulators and programs with the desire to create engaging, experiential learning tools. New products address career preparation areas such as business management, finance and entrepreneurship, and most recently a welding simulation system known as teachWELD.

Greater Minneapolis-St. Paul Area

Design, write copy, and edit product brochures, product advertisements, posters, signs, recruitment materials, employment advertisements, product catalogs, fliers, special event materials, contact cards, and proposal books. Lead company through transition to paperless, fully electronic interaction with Affiliated Distributors marketing group.

River Falls, Wisconsin

Designed page layout and wrote headlines and photo captions for front page and features sections. Edited and proofread student-written, UW-RF News Bureau and Associated Press news stories. Wrote news and feature stories while meeting strict deadlines.

Bs - Journalism, Minor - Political Science

Activities and Societies: Society of Professional Journalists

Education record