Jennifer Lancos Email & Phone Number

Arlington, VA

• Responsible for the daily operation of the corporate communications department including management of communications and graphics personnel
• Research, develop, and implement internal and external strategic communications plans and collaborate with project managers to create and implement communications campaigns for corporate projects
• Manage internal communications efforts including the corporate newsletters, the SharePoint-based employee intranet portal, and companywide meetings
• Maintain the corporate website including content creation and basic backend CMS administration
• Manage and develop strategy for all social media accounts including Facebook, Instagram, Twitter, and LinkedIn
• Track web and social media analytics and present insights and recommendations based on data captured

Alexandria, VA

• Provided onsite communication, web, and social media support to the Customer Engagement and Communications division of the General Services Administration (GSA)
• Managed the GSA Integrated Technology Services (ITS) Twitter account, including content creation and analytics
• Created content for GSA accounts on digital platforms including Facebook, LinkedIn, Wordpress, Interact, and Chatter
• Tracked web and social media metrics, using tools such as Google Analytics, WebTrends, and Hootsuite, and compile monthly analytics reports and enhancement recommendations
• Provided webpage support including webpage content creation and editing, and webpage coding using the GSA Content Management System (CMS)
• Coordinated and facilitate interactive usability tests for GSA webpages and modules

Arlington, VA

• Provided onsite communication, programmatic, and financial support to multiple government clients at the Defense Advanced Research Projects Agency (DARPA)
• Identified program stake holders and target audiences, set communications goals and milestones, developed messaging platforms to reach key audiences, and formulated strategiesand tactics for DARPA funded research.
• Worked with the DARPA office of public affairs to create social media strategies and disseminate content on the official DARPA Facebook and Twitter accounts
• Tracked community engagement and participation in DARPA funded programs and competitions

• Formulated a strategic communications plan reliant on community engagement through social media channels
• Created a social media timeline to set outreach goals, monitor engagement on social media tools, and measure successes against benchmarks
• Managed the Beltway Brewing Company Constant Contact account including content creation for emails and newsletters and analysis of communications effectiveness

• Managed financials for company sponsored charity, Food for Friends, including budget development and dispersal of funds
• Oversaw unclaimed property distribution in coordination with the Massachusetts State Treasury Department

Master Of Professional Studies, Corporate Communications And Public Relations

Bachelor Of Science, Business Administration: Marketing And International Business