+ Develop, direct, and execute marketing strategies and campaigns to increase website traffic, content engagement, and qualified sales leads. + Lead all internal and external communications including emails to 30,000+ subscribers, web content, press releases, social media, etc.+ Create, monitor, and optimize appropriate KPIs to measure performance and meet budgeted goals.+ Conduct consumer, brand, and product research to develop go-to- market strategies for new products and initiatives.+ Identify new revenue streams and make recommendations for sustained revenue growth within existing streams.

+ Lead marketing, PR, and business development teams to manage content, brand positioning, philanthropy programs and events, product launches, traditional and digital advertising, and sales collateral+ Develop campaign strategies, in collaboration with business unit leaders and various teams, to meet organizational goals and budget requirements + Demonstrate learning agility, strong project management skills, and lead cross-functional teams+ Manage ad agencies and media partners

+ Manage team of marketing professionals fulfilling design, advertising, public relations, and community and media relations requests

+ Manage all projects for the marketing and communications teams

Supervised support desk team to quickly troubleshoot questions.

Supervised team of 20 people in credit union contact center. Coached staff and maintained positive atmosphere in a fast paced environment.

Ensured our team lived and followed the Starbucks culture every day with one another and our customers.