Jenna Shipley, Mba Email & Phone Number

Pensacola, FL, US

Westbury, New York, United States

• Strategic lead on approx. $2+ million of higher education clients’ marketing projects,
• Assesses client needs and plans high ROI print, digital, and video marketing campaigns within budgets,
• Strategically develops marketing messaging points and tactics, given clients’ undergraduate and graduate enrollment goals,
• Interprets campaign performance and implements refinements to improve ROI,
• Collaborates with teams of designers, copywriters, and digital media specialists to… Show more
• Collaborates with teams of designers, copywriters, and digital media specialists to develop successful marketing campaigns,

Westbury, New York, United States

• Managed approx. $2 million of higher education clients’ marketing projects,
• Coordinated the production of print, email, and digital media communications,
• Collaborated with teams of designers, copywriters, and digital media specialists to develop successful marketing campaigns,
• Client-facing representative of Spark451, worked in close contact with college and university staff daily,
• Active and contributive member of strategic joint product marketing/sales committee for… Show more
• Active and contributive member of strategic joint product marketing/sales committee for Spark451 and parent company Jenzabar,Inc., to develop combined service/product offerings, marketing messaging, and go-to-market.

• Edit professors’ essay drafts and prep files for publication in reputable journals, including the Atlantic Business Journal

• Managed a monthly social media post schedule and created copy and images for posts in strategic alignment with university brand standards and mission on Instagram and Facebook (@AdelphiAlumni) using Later.com, Pics.io.
• Created webpages using iModules, including the 2021 University Giving Day fund sites (built sites, revised fund descriptions, selected relevant images, linked donation forms),
• Drafted, proofread, and edited versatile copy,
• Maintained… Show more
• Maintained biweekly donor data and generated copy for appreciative letters on behalf of the university President,
• Managed incoming alumni updates to maintain Raisers Edge database and wrote recognition blurbs for university publications,

Garden City, NY

• Collaborated with professors to develop course objectives and tasks for students,
• Met with students to revise projects and build strategic methods for crafting academic work,
• Provided constructive feedback on student projects,
• Led class presentations on proper MLA citation style and formatting.

Greater New York City Area

• Managed copy drafting, image creation and scheduling of daily social media posts in alignment with university brand standards and mission for social media profiles on Instagram and Facebook (@AdelphiAlumni) using.
• Developed on-brand email content in Blackbaud NetCommunity and iModules applications,
• Managed alumni and event data in Raiser's Edge software,
• Staffed events in conjunction with the Office of External Relations;… Show more
• Staffed events in conjunction with the Office of External Relations; included the Distinguished Lecture Series, Board of Trustees meetings, Commencement, President's Gala Show less

Greater New York City Area

• Managed the drafting, editing, and mailing process of presidential correspondence,
• Spearheaded initiative to streamline the writing process throughout the department,
• Composed correspondence on behalf of the university President,
• Onboarded newly hired student writers.
• Ensured communication and coherence between student writing staff and university executives across various departments

Garden City, New York

• Handled a variety of incoming campus maintenance requests and reassigned them to the appropriate employee/department
• Handled phone calls, including complaints/requests/problems
• Communicated via radio with maintenance workers
• Interacted with employees who speak both English and Spanish

Certificate In Digital Marketing Strategy

Digital Marketing Strategy is a 7-week, 35-40 hour online certificate program from Harvard Business School. Digital Marketing Strategy.

Master Of Business Administration - Mba, Marketing

Bachelor Of Arts - Ba, English Language And Literature, General; Business Minor; Honors College, Summa Cum Laude

Activities and Societies: Member & Vice President of Administration, Delta Delta Delta Sorority Alpha Alpha Chapter; Sigma Tau Delta.