Jennifer Andersen Email & Phone Number

Great Barrington, Ma, Us

Great Barrington, Massachusetts, United States

Spearheading the strategy, vision, and daily operations of an ever-growing, fast-paced wine and spirits online and retail operation, I've grown the business by +$2M in <2 years while engaging 650+ customers daily. I oversee all areas of HR, payroll, and personnel management, directing and mentoring a team of 13-20 professionals to drive performance excellence. Key contributions: • Building business partnerships to develop deals with major companies such as Anheuser-Busch• Steering product development initiatives end-to-end, diversifying product offerings by 200% to offer 15K+ SKUs including 2K wines, 800 beer brands, and 1K+ spirit brands • Modernizing the company by implementing a new app and website to augment sales • Rebranding the store, revamping the logo, scaling up the website and customer app, and standardizing the employee dress code to ensure consistency of brand standards • Orchestrating sophisticated events including in-store tastings and dinners to reach HNW clientele• Rolling out marketing and sales initiatives, including marketing campaigns and gift card promotions• Elevating product offerings, specializing in high-end brands to amplify the customer experience • Launching a delivery program, growing from ground zero in 2019 to 100+ daily deliveries during the pandemic; currently maintaining 2 vehicles with 20-30 daily deliveries • Recently recognized as one of the top 100 national sellers in Beverage Dynamics magazine

Great Barrington, Massachusetts, United States

Growing sales by +$1M annually, I led the P&L, sales, logistics, and marketing activity. During this period, I shifted the company from a salesperson model to a strategic model emphasizing elite brands and stimulated client growth by expanding social media presence by launching the Facebook page from the ground up. Other key contributions: • Cross-promoted products to tap tourism, featuring products in hotel books and tourist promotions • Strengthened relationships across the portfolio of key distributors and wholesalers• Enhanced inventory and product availability, accessing and coordinating higher-end products • Developed the Bourbon Barrel program, introducing a single barrel to cater to global clients• Diversified whiskey sales by forming alliances with Japanese whiskey distributors and global brands • Introduced an aisle of 300+ new wines, constantly churning products to respond to high demand• Boosted morale and the employee experience by introducing new benefits and vacation packages • Oversaw the implementation and scheduling of a new ADP time clock system• Outsourced HR needs by partnering with ADP, mitigating risks and protecting company assets • Authored and rolled out a new employee handbook and payroll management system to ensure compliance with employment laws, industry regulations and standards, and the strategic vision • Simultaneously held shift management responsibilities, directing and training a team of 5-7 staff

Great Barrington, Massachusetts, United States

Implementing numerous improvements across operations, I led team performance, customer service, inventory, accounting, and sales and marketing activities to power business growth in a fast-paced retail environment. I amplified the customer experience, engaging 300+ clients daily, generating 70% of revenue through repeat customers, and upselling 60% of customers to catapult sales growth. Key contributions: • Oversaw clerks, cash registers, merchandising, stocking, and order delivery • Standardized the warehousing system to ensure availability • Deepened employee skills by leading in-depth product training across the company• Attended trade shows to introduce employees to best practices and emerging industry practices • Tracked and monitored internal and external market and buying trends to select products • Introduced new products and practices to drive efficiency and optimization • Implemented new ID scanning technology to mitigate risk

Bachelor Of Science - Bs, Music Industry

Bachelor Of Science - Bs, Business & Marketing