Jennifer Heim Email and Phone Number

Changing and improving the direction of children’s lives and offer the opportunity to create successful, independent futures by directing the strategic vision of student marketing efforts. In addition, driving strong partnerships with other leadership teams to ensure all activities are performed in a manner that supports the mission and values of ChanceLight.

Executive leadership team member, with P&L ownership and strategic brand growth oversightP&L ownership of top two largest flagship brands, Miles Kimball and Walter drakeLeading a direct team of 16 overseeing catalog marketing, ecommerce and product merchandising while influencing a corporate support team of 25+Build from the ground up and ensure successful execution of revitalization strategies to further grow aging legacy brands while ensuring merchandise mix supports margin goalsDesign and present budget strategies to team members and executive leaders that address digital growth opportunities, optimization plans to grow profit and control spend, as well as creative and merchandise direction to ensure customer relevancyProvide full transparency to owner and board of directors around performance results, trends, and future revenue plans to ensure company wide goals are obtained

• P&L ownership of largest flagship Miles Kimball brand; oversaw catalog marketing, ecommerce marketing and product merchandising; influencing a support team of 25+• Directed strategy for direct mail marketing, email programs, and site merchandising including user experience• Influenced shared resources including merchandise buyers, inventory planners, catalog paginators and business intelligence through a matrixed structure• Advanced and developed Miles Kimball brand positioning and strategy, with focus on testing and expanding product selection along with transforming look and feel of the brand, all with goal to stop downward sales trends and position for growth; increased FY2019 demand • Approved and researched new products ensuring pricing, margin, warehouse capacity, and cash goals were met, increasing 2018 new products by double digit• First General Manager entrusted to bring strategic insight and build a growth plan for Native Remedies and Pet Alive brands; broke down cross functional silos to lead shared support team of 15, stabilized sales, and quickly promoted to Miles Kimball General Manager

Responsible for email marketing, direct mail planning, marketing database, and BI Analysis for our six brands at Silver Star Brands. Manage the development marketing strategies that will drive customer growth, sales growth, and maximize profits.

• Oversaw all direct mail efforts of over 75M catalogs and overall email strategy for all brands within the Silver Star Brands portfolio• Led team of 6 direct reports, 11 total including display adverting, email, business intelligence, and paid search with influential guidance on the catalog marketing team of 4• Generated 53% revenue growth for email program via implementation of new sales strategies• Restructured testing strategies within direct mail by leveraging data: $1.8M annual savings• Yearly and quarterly budgeting and forecasting ownership of direct mail efforts, paid search, and email marketing• Collaborated with CMO on rebranding business case to bring awareness on the company’s loss in customer relevancy and declining buyer file• Navigated successful acquisition of Native Remedies as part of due diligence marketing team• Directed $1.2M project from RFP to implementation transitioning over to new marketing and analytical database

• Forecasted corporate sales, creating, and executing the Miles Kimball circulation plans for over 25M books to retain and acquire 1M customers• Marketing leader for new Private Credit Program involving data integration and adjustments in marketing strategies

• Supported sales team with reporting and customer orders• Co-developed company’s 1st catalog