 Responsible for driving positive volume and share growth through execution of marketing programs for a $200MM territory  Develop comprehensive regional customer calendars focused on priority brands and innovation Drive customer program creation leveraging local Pepsi partners like The National Aquarium, Torrey Smith and the University of Maryland Use consumer insights to understand purchase behavior to build impactful programs Communicate Marketing Playbook on a quarterly… Show more  Responsible for driving positive volume and share growth through execution of marketing programs for a $200MM territory  Develop comprehensive regional customer calendars focused on priority brands and innovation Drive customer program creation leveraging local Pepsi partners like The National Aquarium, Torrey Smith and the University of Maryland Use consumer insights to understand purchase behavior to build impactful programs Communicate Marketing Playbook on a quarterly basis, detailing action plans for the front-line sales force Show less

Responsible for driving positive volume growth through Innovation for a 250MM case territory Develop initial new product brand/package forecasts based upon market analysis of BDI, CDI, share and consumer dataManage twenty-eight week launch process for over 100+ SKUS yearly, including SKU deletion processLead innovation communication cross functionally throughout the Atlantic Business UnitUse benchmarks and performance measures to track progressCommunicate Innovation Playbook… Show more Responsible for driving positive volume growth through Innovation for a 250MM case territory Develop initial new product brand/package forecasts based upon market analysis of BDI, CDI, share and consumer dataManage twenty-eight week launch process for over 100+ SKUS yearly, including SKU deletion processLead innovation communication cross functionally throughout the Atlantic Business UnitUse benchmarks and performance measures to track progressCommunicate Innovation Playbook on a quarterly basis, detailing action plans for the front-line sales force Show less

Accountable for PCNA Eastern Division volume goals of +2.2% across all brands and packages Liaison between brand teams and field sales organization for funding, local market activation and distributor alignmentManaged marketing and sales support of a $1.5 billion sales territoryCoordinated Pepsi properties like the NFL and partners like Frito-Lay to create cross promotionsCreated marketing programs that leveraged the Pepsi portfolio of brands and drove sales by extending the… Show more Accountable for PCNA Eastern Division volume goals of +2.2% across all brands and packages Liaison between brand teams and field sales organization for funding, local market activation and distributor alignmentManaged marketing and sales support of a $1.5 billion sales territoryCoordinated Pepsi properties like the NFL and partners like Frito-Lay to create cross promotionsCreated marketing programs that leveraged the Pepsi portfolio of brands and drove sales by extending the national marketing strategy to the local levelDeveloped full year marketing calendar for the Brooks/Eckerd drug chain with approximately 2000 retail locationsNon-Carbonated Brand Manager August 2002 - August 2003Responsible for total non-carb growth of 12%, and positive non-carb share swing vs. Coke for Maine through VirginiaPresented all marketing initiatives and national account activity to Franchise and Corporate bottlers while effectively emphasizing all key dates on promotional packaging and POPSuccessful in aligning the entire bottling system on package and price for all non-carb marketing programs Leveraged Lipton, SoBe and Starbucks brand groups for incremental support on feature ad activity and competitive defense tacticsPerformed market blitzes and sales drives for Franchise and Corporate bottlers Worked with PBG Key Account Managers for non-carb development and package alignment to ensure successful brand launch introductions and ad activity Show less

Responsible for 2002 Baltimore/Washington GMA volume plan of 18 million cases across non-carbonated portfolio including SoBe, Lipton, Starbucks, Dole, Fruitworks, and AquafinaWorked closely with all key account managers and DOR's in Baltimore, Washington, and West Virginia for account development, market blitzes, and utilization of incremental market funds Leveraged marketing and sales support to increase share of Pepsi's Aquafina brand in Giant of Landover to 30 points in… Show more Responsible for 2002 Baltimore/Washington GMA volume plan of 18 million cases across non-carbonated portfolio including SoBe, Lipton, Starbucks, Dole, Fruitworks, and AquafinaWorked closely with all key account managers and DOR's in Baltimore, Washington, and West Virginia for account development, market blitzes, and utilization of incremental market funds Leveraged marketing and sales support to increase share of Pepsi's Aquafina brand in Giant of Landover to 30 points in 2001Provided Pepsi distributors with account specific programs to help drive consumers to retail and on-premise locations Show less

Recruited new customers for an on-line eyewear ordering system through trade shows and cold callingTrained customers on implementation of the product and features and benefits of the order placement softwareManaged sales staff training for 25 key accounts on the East CoastCreated customized sales incentive programs to encourage usage of the order placement software

Responsible for a $100,000 annual marketing budget for four locations achieving $12 million in annual salesDeveloped content and design for company website, www.homeroptical.comWrote and edited quarterly newsletter distributed to over 500 retail locationsEvaluated and purchased eyewear frame products for distribution and salesTrained and educated sales staff of 6Experienced a 30% increase in sales in each of the '97, '98 and '99 fiscal years