In my current role, I implement the regional sales and leasing strategy by leading, developing and mentoring the regional leasing team to achieve defined KPI’s for enquiry management, sales conversions and stock control and handle stock allocation, providing constant reporting on trends and partner tracking. I also cover all aspects of team direction, supervision and management, monitor and report on sales activities for Region South as well as recruit, train and guide the regional leasing team towards high level performance and development. My responsibilities include overseeing and reviewing the regional leasing team performance and response times, identifying potential hazards and ensuring to proactively resolve issues and seek support if necessary. I am dedicated to champion sales excellence to both internal and external stakeholders, identify new business opportunities and develop and foster strong relationships with customers and stakeholders. Lastly, I ensure to promote company objectives and drive brand exposure as well as develop and implement innovative strategies and solutions to improve and streamline practices and services that establish a customer driven service. Key achievements: • Established and developed a brand new regional leasing team from scratch, developed training programs to educate new employees on policies and procedures. • Managed a new leasing team to sales of 2489 beds across 6 buildings, with total target 2710 at a conversion of 91%. Maintained internal working relationships, ensuring sales and operational targets and priorities were met. • Worked on and implemented multitude of COVID-19 responses and processes in regards to incoming students and their enquiries, maintaining ideal response times from my team.

I acted as a team leader to implement high quality Sales and Customer Service practice and provided direction, guidance and training to drive the team towards such practice and acquisition of company policies, procedures and values. I established priorities and tasks for staff, delegated duties, provided feedback and areas of improvement and led by example to ensure smooth operation of the building whilst adhering to company objectives and KPI’s. Additionally, I collaborated with the Customer Service Manager and Operations Manager to develop seasonal priorities and developed strategies to add value to company customer offering and implement a customer driven service. As part of my daily responsibilities, I managed stock allocation for Melbourne sites, allowing maximisation of visibility on website as well as liaised with external partners and managed expectations in company offering for end-user. I also developed and fostered connections with internal channels with the aim of strengthening relationships to provide seamless booking journey and positive customer experience.

As a Customer Service Assistant, I delivered a great experience to customers and ensured to develop and maintain strong relationships with customers to drive excellence, retention and repeat. I engaged with customers in a warm, friendly and professional manner and provided thorough information to customers on company policies, local knowledge and general customer queries. Furthermore, I handled tenancy administration i.e. contract breakdown, room and building maintenance and taking rental payments as well as provided information to potential customers in the form of building viewings, email requests, and coordinated Building Inductions for new customers, with groups ranging from two to twenty-two people.I oversaw monthly and termly inspections, while upholding the Urbanest standards, conducted Check-In and Check-out Room Inspections, both within a timely manner to aid with room turn-arounds for new customers. As well as provided support to customers throughout their tenancy and worked autonomously and together with other Melbourne staff to provide an excellent customer experience.

I provided Account Management, ongoing customer service and support to Head Office buyers and contacts within the Independent Grocery and Specialised Retail Channel, including Toys’R’Us, Baby Bunting, Metcash and IGA and Foodworks and acted as the first point of call and support for accounts in the Independent Grocery and Specialised Retail channel, ran sales reports, built and maintained stock reports as well as supported the National Sales Manager with stock reports and profit margin reports. Moreover, I increased the Independent Retail distribution by approaching and bringing on two new wholesalers in South Australia and Victoria and achieved total sales across customer listing in excess of $2.0M in 6 months and oversaw incoming orders and managed stock level expectations of more than five key customers. Finally, I sought out and brought on new South Australian wholesaler, Vero Foods, expected worth approx. $120,000 annually and iRexchange, expected worth to be approx. $800,000 annually by negotiating pricing and range to be stocked while keeping in line with company budget and profit margins.

Being a Sales Executive implied my providing on the ground support for over 250 customers in Victoria and South Australia across the independent Grocery and Independent Pharmacy channel. I delivered in-depth high quality service and category information regarding Baby Formula and Baby Food and sought out and brought on new independent accounts, capitalising on in depth knowledge of Baby Formula and Baby Food categories. I also managed orders/delivery times for 250+ accounts, input orders, managed expectations on delivery days and stock levels to be delivered as well as handled stock level expectations with accounts, whilst maintaining a helpful/supportive nature. My duties also included upselling additional Bellamy’s products into existing accounts, sold in monthly promotions, focusing on benefits to retailer and end consumer as well as providing training sessions, educated managers and staff of Independent Pharmacies to the benefits of Bellamy’s Organic.

I developed and strengthened relationships with the On and Off-Premise Channels, provided new account volume to Craft Revolution, as well as increased volume in existing accounts through organic growth. I provided On-Going support for 200+ accounts by building and maintaining key relationships with Owners, General Managers and Bar Managers, leading the formulation of strategies resulting in the upsell of Craft Revolution brands. Additionally, I communicated the Key Selling Points and benefits of this young and exciting imported American Craft Beer portfolio which included beer brands such as Kona, Redhook and Widmer and formulated Craft Revolution In-Store Sampling sessions designed to increase consumer trial at point of purchase and utilised cultivated relationships to secure over-and -above orders of Craft Revolution products.As a Business Development Manager, I was also engaged in developing bespoke support for individual sites based on demographic data and craft beer sales, which included In-Store Samplings and consultancy on trends within Craft Beer categories. I established and fostered on-going working relationships with existing Bottle shop and IGA Retail owners and store managers to secure maximum Craft Revolution presence in store as well as utilised area knowledge to target and secure potential Craft Revolution stockists, built and maintained key working relationships with sales team from exclusive distributor to maximise and execute brand growth.

I provided On-Going support for 90+ stores by building and maintaining key relationships with Store Managers and Assistant Store Managers, leading the formulation of strategies that resulted in the up sell of Capi products in store as well as utilised cultivated relationships to secure over-and -above orders of Capi products, formulated Capi In-Store Sampling program nationwide, designed to increase consumer trial at point of purchase as well as highlighted Key Selling Points and benefits to Store Managers to ensure sales growth within Key Demographic stores. I developed and maintained strong working relationships with Store Managers, Customer Experience Managers and Fulfilment Managers in 45+ Dan Murphy's stores and 150+ BWS stores. Moreover, I continued support in the shape of staff training sessions, highlighting key benefits of product range to ensure Capi was front of mind when discussing mixed drinks with end consumers and developed bespoke support for individual sites based on demographic data and spirit sales, which included In-Store Samplings and consultancy on trends within mixed drinks. I utilised relationships to secure Over-and-Above orders during key seasonal periods, oversaw in-store roll out of Capi range within BWS, ensuring staff were aware of Key Selling Points ahead of stock hitting the floor.My responsibilities also involved developing and maintaining on-going working relationships with existing Bottle shop and IGA Retail owners and store managers to secure maximum Capi presence in store, across Victoria and South Australia. I built and maintained key working relationships with a range of distributors across Melbourne, Regional Victoria and Adelaide to maximise and execute brand growth as well as used market trends, insights and commercial skills to ensure brand recommendations were successful and profitable for accounts, collated and presented weekly sales report, focussing on new business volume and organic growth within existing accounts.

I contributed to company growth of 87% with regard to the previous year, showed dedication to drive sales and actively participated within a small team to increase company growth and maximise sales within existing accounts or targeting new distribution points. I also developed and maintained relationships with existing customers, utilised area knowledge to identify new routes to market as well as collaborated with routes to market at all levels to strengthen and execute brand growth.As an Area Sales Manager, I executed sales and marketing plans and promotions through customers within the On-Trade, targeted and drove new draught and bottle installations, whilst adhering to company guidelines on product placement. Furthermore, I presented our portfolio and market data to On-Trade decision-makers at all levels of business, handled portfolio management to maximise organic growth as well as determined and agreed on profitable pricing for new routes to market, in line with company profit targets. Finally, I negotiated support packages for key customers, provided in-house support of outlets through staff trainings, consumer samplings and food pairings, handled collation and presentation of monthly area sales reports, updating data into CRM.Key achievements:• Presented portfolio and gained business from 3 key regional wholesalers, worth a projected £120,000 per annum and worked closely with customers across all levels, achieved volume growth in 80% of pouring accounts.• Part of a team that saw an 87% growth on the previous year, far outstripping the UK Cider Market as well as achieved a sales conversion rate of 35% within a highly competitive market.• Presented Orchard Pig at the Tesco SW England supplier day, to an audience which included British MP’s and Tesco executives among its numbers.• Worked with external parties to arrange partnerships at specific events, in line with company guidelines, e.g. Urban Food Festival, Lewes Cider Festival.

I targeted and drove new draught installations for Miller Brands UK on key brands such as Peroni, Pilsner Urquell and Kozel as well as sold premium brands into outlets in the South East and South Coast of England. I formulated and implemented sales development plans, working to over achieve sales and profit targets for the region. In addition, I used market data, insights and commercial skills to ensure brand recommendations are implemented to drive value and category growth and adapted to all levels of the business where required to assist with key customer brand plans/support.I directed cross functional working with marketing teams, operation managers, purchasing and outlet managers and performed analysis and evaluation of profit and loss, finance and logistics as well as managed a £30k budget, investing strategically in Multiple Retail Group’s and “Trendsetter” outlets. Lastly, I worked with 130 diverse Route to Market contacts, taking a proactive approach to building relationships, latterly developing their understanding of our values and principles of our brands.

As a Customer Development Executive, I retained and maximised sales and brand awareness of premium, ‘worth-more’, brands from a set list of existing accounts as well as sought opportunities to increase our portfolio of products with existing customers, whilst adhering to company and brand policies. I consistently hit KPI’s set by the business and improve on areas highlighted for progression as well as highlighted product benefits to existing and potential customers using commercial statistics and examples.Another extremely important aspect of my duties is the fact that I developed long-term relationships, provided on-going customer satisfaction and support, within a territory of 300 customers and ultimately increased our rate of sale of products within existing accounts using sales drivers and brand specific visibility and advocacy and implemented detailed territory knowledge to ensure a time effective approach to set KPI’s. Finally, I created opportunities to increase our portfolio within select accounts using the features and benefits of our products to influence key decision makers.

I developed/retained relationships with 200+ 7Eleven owners, maintaining a confectionary compliance of 80% or above and utilised area knowledge to seek out and sign up new IGAs and convenience stores and communicated benefits of using a premium ‘One Stop Shop’ to convenience store owners and managers. Additionally, I acted as first point of call for 250+ 7Elevens and IGAs for any issues with orders or credits and introduced new products and wholesale deals, utilising relationships to gain over-and-above orders.