Jennifer Brock Email and Phone Number

Led design strategy and stakeholder management, while overseeing end-to-end multi-agency creative and execution teams to attain best-in-class consumer experience and consistency across UX touch-points for all things Huggies Diapers.Selected accomplishments:• Managed strategy and development of Huggies Diapers global re-brand, with 225+ sku packaging restage, product aesthetic refresh, tier differentiation & digital brand presence; collaborated on brand’s first-ever Super Bowl ad.… Show more Led design strategy and stakeholder management, while overseeing end-to-end multi-agency creative and execution teams to attain best-in-class consumer experience and consistency across UX touch-points for all things Huggies Diapers.Selected accomplishments:• Managed strategy and development of Huggies Diapers global re-brand, with 225+ sku packaging restage, product aesthetic refresh, tier differentiation & digital brand presence; collaborated on brand’s first-ever Super Bowl ad. • Launched Huggies “Made by You,” executing a design-led innovative and personalized diaper experience. Drove creative consistencies with 4 agencies across product graphics, packaging, photography, user interface (UI) and social; earned Edison Award.• Identified, led and delivered engaging design solution with substantial cost transformation for direct-to-consumer Huggies diaper shipper packaging; moving from full color preprint to 2c direct print KDFs; captured -.50 per sku cost-savings. Show less

Brands: Huggies Diapers, UbK Feminine CareManaged design initiatives for Huggies Diapers & UbK Brands, translating brand strategy and consumer insights into iconic assets across touch-points. Selected accomplishments:• Established new way of working with design idea workshops and sprints, bringing together key agency contacts and Disney partners, to improve efficiency and speed to market with brand launches; presented 60+ concepts from 4-hour session.• Achieved 62:38 overall… Show more Brands: Huggies Diapers, UbK Feminine CareManaged design initiatives for Huggies Diapers & UbK Brands, translating brand strategy and consumer insights into iconic assets across touch-points. Selected accomplishments:• Established new way of working with design idea workshops and sprints, bringing together key agency contacts and Disney partners, to improve efficiency and speed to market with brand launches; presented 60+ concepts from 4-hour session.• Achieved 62:38 overall preference win with Little Snugglers over competition, leveraged sight and handling research learning, with refreshed diaper product aesthetics; led to increased distribution in Walmart.• Directed Huggies babies photo shoot, including talent selects, license and creative for relaunch of Huggies Little Snugglers, achieved 8% growth and +.5% share. Secured video footage for seamless experience across social media, gained $30k tax credit. Show less

Championed design expertise to develop innovative, trend-forward, award-winning, Kleenex and VIVA packaging, leveraged both product form & surface graphics to disrupt shelf and generate sales.Selected accomplishments:• Designed and art directed award-winning Kleenex “Slice of Summer” Wedge cartons, recognized internationally as one of the “100 Best Packages of the Decade.”• Regained holiday packaging placement at Target with “Perfect Fit” innovation and design solutions. Buyer… Show more Championed design expertise to develop innovative, trend-forward, award-winning, Kleenex and VIVA packaging, leveraged both product form & surface graphics to disrupt shelf and generate sales.Selected accomplishments:• Designed and art directed award-winning Kleenex “Slice of Summer” Wedge cartons, recognized internationally as one of the “100 Best Packages of the Decade.”• Regained holiday packaging placement at Target with “Perfect Fit” innovation and design solutions. Buyer committed to an additional 2 sku offerings, +$1.5MM in sales.• Managed global design project for Kleenex EMEA, collaborating with Dubai agency and KC Bahrain, to streamline portfolio, optimize packaging architecture and strengthen shelf presence. Show less

Enhanced design execution of Kleenex portfolio, moved away from traditional florals, introduced more optimistic package graphics and inspired creation of brand essence.Selected accomplishments:• Sourced and directed photographers & illustrators to bring creative vision to life, delivered on Kleenex brand promise to uplift. Refreshed Kleenex Pocket Pack with vibrant geometric design, increased velocities +17.5%.• Partnered with Nickelodeon to leverage Sponge Bob Squarepants… Show more Enhanced design execution of Kleenex portfolio, moved away from traditional florals, introduced more optimistic package graphics and inspired creation of brand essence.Selected accomplishments:• Sourced and directed photographers & illustrators to bring creative vision to life, delivered on Kleenex brand promise to uplift. Refreshed Kleenex Pocket Pack with vibrant geometric design, increased velocities +17.5%.• Partnered with Nickelodeon to leverage Sponge Bob Squarepants, leveraging first use of licensed characters for the Kleenex Brand; invited impulse purchases and opened door for future design innovation opportunities. Show less

Accounts: General Mills, Pillsbury; Secondary Accounts: Gold’n Plump, Schwan’sDirected creative for promotional programs, in collaboration with copy-writing and production team, to influence consumer behavior and encourage purchase.• Drove design decisions with General Mills team, through weekly agency day presentations; represented creative team in business meetings and worked with account lead to shape and grow relationships.• Provided creative direction in photoshoots… Show more Accounts: General Mills, Pillsbury; Secondary Accounts: Gold’n Plump, Schwan’sDirected creative for promotional programs, in collaboration with copy-writing and production team, to influence consumer behavior and encourage purchase.• Drove design decisions with General Mills team, through weekly agency day presentations; represented creative team in business meetings and worked with account lead to shape and grow relationships.• Provided creative direction in photoshoots, researched and secured photographers, producers, food and prop stylists appropriate for design intent of shoot. Show less