- Define and execute on product roadmap, prioritizing for the greatest potential at scale.- Teach marketers and evangelize new features to gain adoption and realize potential.- Lead daily execution using an Agile Framework, creating and managing backlog,setting sprints and leading planning & refinement ceremonies.- Define user testing with UX Research, write creative briefs for UX, and draft detailedtechnical requirements for front end developers and backend engineers.- Collaborate with marketers across the funnel (from acquisition suspect, prospect, trialer, and customer stages) to devise and develop conversion initiatives from landing page creation to lead capture to personalization based on analytics.- Devise requirements for multiple package and pricing optimization tests and provide down-stream support for sales and product teams.- Design and build purchase experiences including ecommerce carts with account creation, awareness banners and promotion management.- Support product launches and new feature highlights.- Facilitate stakeholder reviews and demos of requested features and enhancements.- Own account provisioning forms with complex requirements ranging from acquisition& partner attribution, account settings, single sign on, event tracking, sales leadscoring, bot and fraud protection.- Implemented a translation GDN and established top-level domains in the UK andIndia, and sub-folder structure and personalization & internationalization for Canada,Mexico and others.- Led the team through a transition from Kanban to Scrum- Managed WordPress Blog team focused on maximizing SEO performance- Drove a successful transition to a marketer-led website management model using a headless CMS. Rebuilt 300+ pages during a 6-month website migration while optimizing for SEO, resulting in a measurable lift in SEO metrics and product trials.

- Managed project workflow, budgets, and contractor recruitment for the creative team and portfolio of email marketing, digital ads, tv/radio campaigns, and direct mail.- Optimized team processes for improved efficiency and output. Drove adoption of Quickbase for project management.- Handled all business functions for the Creative Services department including budget management, project trafficking/workflow, contractor recruitment/management, file management, and forecasting.- Set priorities for staff in a fast-paced environment and managed on-time delivery of all projects.- Analyzed and presented team deliverables to Marketing Directors providing insight into marketing efforts and ensuring alignment with company goals.

- Front end administrator for MS Project Server architecting project schedules, resource templates and training staff and management- Documented project workflow and used it to create work breakdown structures- Ran weekly traffic meetings for multiple business units and facilitated communication between billable workers, management and operations/finance staff- Forecasted, interpreted, & presented resource capacity and billable work analysis to the executive board on a monthly basis- Worked closely with Finance to facilitate timekeeping data pull from MSProject to Clients and Profits- Created custom reports through Portfolio Analyzer and Crystal Reports on a SQL server- Acted as the account manager for FuelNet, the company's web-based service offering tips and tools for growing businesses.- Received two company Wowie awards. 1: Reinventing the weekly traffic meeting. 2: Taking on account management of FuelNet — the company’s web-based product line—managing projects outside of the mainstream workflow.

Worked in both Acquisitions and Development- Founding member of the inside sales program responsible for the growth of a $6 million territory consisting of 260 schools, 800 texts.- Promoted twice in the management of the program. First as Managing Associate Editor, then Assistant Managing Editor.- Hired, trained, and managed 3 Associate Acquisitions Editors and two assistants.- Managed backlist titles as well as $200K new sales goals. Made 180% and 217% ofsigning goals in 1st and 2nd year respectively. All members of my staff made theirgoals.- Developed and maintained strong client relationships, ensuring high satisfaction and long-term collaboration.- Created strategic account plans to drive customer retention and expand service offerings.- Traveled to key schools to assist in securing high profile adoptions.- Assessed and organized manuscripts (100+/year) and ebooks in a fast-paced workenvironment, including managing top accounts in the US and Canada.- Created departmental forms, spreadsheets, and processes to promote consistencyand scale for high volume.- Tapped to organize company-wide outing to Outward Bound to foster interdepartmental relations.

- Gained fluency in technical aspects of desktop publishing and output devices- Preflighted, prepared, troubleshot, organized, archived, and delivered customer files for large advertising agencies