Jennifer Rader Email and Phone Number

Develop and implement corporate communication programs that promote and protect the reputation of the largest petcare company in the world. Provide support on a diverse range of company and product issues and programs. Build relationships with external audiences including opinion leaders such as reporters, consumers, industry group leaders and public officials. Manage crisis communications and training across twenty plant sites nationwide. Implement stakeholder events such as ribbon cutting ceremonies, plant openings and official government visits. Manage relationships with NGO's and work with One Mars Petcare disaster relief team.Key Contributions• Led the redesign and implementation of a national food donation program.• Key contributor in launch of BETTER CITIES FOR PETS™ national campaign.

Recruited to support the growth of the company's corporate citizenship strategy, communications and action plans. Ensure the giving program strategy is aligned with the vision of A BETTER WORLD FOR PETS, and drive the Mars Five Principles. Manage the day to day operations of a centralized giving program that includes product donations, NGO sponsorships, disaster relief, and the two global signature programs; Mars Volunteer Program and Mars Ambassador Program.

Responsible for the strategic re-branding initiatives for The Wills Company, an award-winning design/build remodeling and handyman firm in West Nashville. Lead new business development initiatives and the nurturing of active client base. Managed and executed marketing budget for the firm while leading social media content strategy (Facebook, eNewsletters Campaigns, Blog, Houzz). Managed professional architectural photoshoots, maintained website, implementation and submission of national architectural design contest entries and public relations initiatives for the firm.

Freelance public relations, event marketing and consultant. Worked with both individuals and businesses to develop a comprehensive strategy to promote their talent and services.Developed marketing strategies, wrote website copy, planned and implemented print and social media campaigns, negotiate contracts, secure press for clients, develop press packets, and implemented special events.

Oversee the selection and booking of monthly meeting speakers for the Nashville Chapter of the American Marketing Association.

Directed the strategic branding of three, multi-million dollar residential real estate projects and one private golf course for award-winning real estate development company. Managed and executed $750,000 marketing budget. Implemented community initiatives and real estate sales programs through direct mail campaigns, print advertisement, social media, Realtor outreach, builder relations, multiple project websites, directional signage and community sponsorships. Facilitated focus groups and compiled the data for sales and development planning. Planned and implemented special events such as grand openings, award programs, tours and philanthropic events to drive prospects to communities. Responsible for initial branding and marketing launch of Windstone community and Westhaven Golf Club.

Company specialized in providing lifestyle programming, marketing and consulting services to owners and operators of private country clubs and residential communities nationwide. Company designed comprehensive lifestyle activity programming, assisted architects in the design or recreational al client amenities, conducted focus groups and operational reviews and recruited and trained employees. Partial client list includes Crescent Resources, Shea Homes - Denver, Southern Land Company and The Lyle Anderson Companies.

North Carolina based consulting firm provided specialization and expertise in the private country club management business. Was individually responsible for consulting with developers and owners of various clubs and resorts nationwide. In my role, I specialized in business development, family activities, marketing, special events, employee recruitment and training. Represented firm as a speaker at national golf industry conferences.