Jennifer Auble Email & Phone Number

Carlsbad, California, United States

Carlsbad, California, United States

Lead product launch planning and review meetings for 3 brands (Linear, Mighty Mule and Builder Services), establishing go-to-market strategies and plans.Creating and editing content, including training material, communications to customers, website copy, sales-enablement tools, collateral pieces, and other materials (internal and external). Prepare Marketing Briefs to guide the work of the Digital teams ensuring product messaging and positioning scale digitally, reach the right target audiences and influencers, and are aligned to internal SEO, SEM, marketing automation and other digital strategies (video, blog, etc.). Conduct competitive and market analysis– collect insights and trends and communicate to product teams and help shape marketing programs and messaging. Responsible for overall segment budget, ensuring deliverables align to budgets while meeting marketing goals and objectives. Develop content strategy and deliver compelling materials that persuade action. Provide direction to Channel and Design teams for creation of Sales enablement tools. Build out a marketing plan to ensure a steady flow of new content for product lineup. Drive event and trade show goals and planning with the marketing team. Work with the Digital team to understand campaign results and make ongoing adjustments as needed.

Vista, Ca

 Report on and distribute analytics of sales numbers for key accounts and distribution Interprets data into easy to read dashboards to help guide decision making and support business objectives  Managing and set-up of buying group and distributor trade show events Responsible for VIP Marketing Program execution for all distributors Creation and implementation of yearly marketing and advertising programs for distributor groups Work with product manager, engineers, designers and sales teams to ensure internal projects and programs are completed in time and milestones are met Fosters a deeply collaborative relationship directly with outside sales reps to develop and orchestrate programs and special events Creation of quarterly newsletters distributed to key accounts Maintain pricing list for distributors and special groups Work with multiple outside vendors and contractors to ensure product timelines and deliverables are met Coordination and management of annual National Sales Meeting for 200+ attendees

Vista, Ca

› Managed $2+ million marketing budgetTracked spending of marketing programs and maintained open communication with stakeholders on budget status. Planned trade show events.› Coordinated marketing initiativesOversaw yearly product releases, marketing programs and initiatives. Developed rapport with multiple long term vendors to quickly turnaround high quality deliverables. Updated stakeholders and sales team every week on project plans and marketing requests.› Executed all marketing POP displays Dealer and distributors showrooms.› Created and maintained all project schedulesPrioritized projects and managed team workload based on needs.› Developed work processesStreamlined marketing work ow for all internal deliverables for both web and print.› Launched interdepartmental marketing websiteDeveloped and maintained e-commerce website for all custom and general marketing requests.

› Coordinated and lead projects, initiatives, and tactical plansWorked directly with developers for websites in the US and India. Wrote test scripts for QA to execute. Held daily SCRUM meeting and maintained burn down charts to track progress of all web development projects Maintained and managed Trello boards for all web projects.› Organized yearly catalog photo shootManaged shot lists, booking models, and necessary materials and venues.

• Oversaw all areas of cards and card production including art creation, layouts, and print runs which resulted in 100% on time releases (4 times per year)• Created content and direction, managed execution, wrote text, created and oversee updates for all facts and sell sheets• Created and maintained the master schedule for all Card Productions and Special Projects• Obtained quotes and submitted purchase orders on all printed materials and future projects• Worked with various vendors in the US and international on all print and product projects o Obtained approvals on all print proofso Coordinated delivery of all materialso Ensured all invoices were processed and paid on time

• Implemented marketing communication plan for customer loyalty initiatives for US, Canada and UK• Developed cable and satellite contest and promotional plans for US and Canada• Coordinated the creation, production and distribution of sales collateral materials• Prepared and implemented brand marketing communications projects including trade ads, direct mailers, and press releases with marketing team and graphic artists• Oversaw purchasing of tangible and non-tangible items and maintenance of purchase orders• Created and distributed quarterly newsletter along with additional promotional flyers; Created monthly e-newsletters for 3500+ locations• Conducted corporate trainings for new satellite channel launch 9/2006• Promoted from Sales Support Associate in 5/2005