The SVP Chief Revenue Strategies Officer role was developed to create a strategic and comprehensive focus on maximizing customer lifetime value for the BSO’s current and future patron base. I lead a team with diverse backgrounds in marketing, fundraising, events, analytics, and customer service to ensure the BSO’s brand, audience development and loyalty strategies, and revenue operations are seamlessly executed. I also work closely with the SVP Chief Advancement Officer to coordinate institution-wide storytelling, experience, and program development, with a goal of connecting the BSO’s mission and market.

Lead a team of 8 focused on Annual Fund, Development services, events and sponsorship/benefit activation, community partnership development, and volunteerism.

Lead a newly-formed team of 6 specialist roles of various levels (from Coordinator to Director) responsible for the BSO's Advancement Programs; Annual Fund, Stewardship, Prospect Portfolio Management Support, Patron Events and Engagement, Audience Development, and Development Operations. Created the Patron Strategies Workgroup, a new initiative that discusses patron segmentation, communication, and innovative stewardship, solicitation and cultivation projects across all revenue generating managers.

Joined the BSO team to complete diagnostic, staff management, and capacity building projects that laid the groundwork for a shift in revenue teams structure in August 2020. Also responsible for implementing the BSO's Membership (gifts under $10,000) program, as well as Development Services. Projects included: * Eliminating redundancies in contributed revenue fund structure to facilitate data-driven decisions* Boosting accuracy, personalization and efficiency in the gift entry and acknowledgment system* Enhancing the BSO's Membership stewardship, events and engagement programs * Introducing a sponsorship activation process and materials, allowing the BSO to communicate more effectively with all the parties associated with a gift* Activating a Tessitura User Group, which works with data governance, maintenance, and training and is tackling long-overdue change initiatives and cleanup* Implementing a new Major Giving program structure and toolkit: beginning with a study to identify the BSO's top 500 relationships, during which Giving Officers could develop and practice using a new portfolio management system in Tessitura

Responsible for managing a team of 10 who are working with volunteers to raise $50 million for the Vision 2020 Comprehensive Campaign (annual giving, endowment, planned giving, capital and special projects). Made an immediate impact to retain talent at risk of leaving, reorganized staff structure to be portfolio and donor-centric, implemented a system to develop accountability and fundraising effectiveness with 6 portfolios (four giving officers, CEO and self). Manage board development and campaign committees, serve on board governance committee. Also responsible for institution-wide management of Tessitura (CRM system), annual gala, and volunteer management. Develop a portfolio of 75 of the organization's top relationships.

As a member of the senior leadership team, enable the organization to develop faster, data-driven, stronger decisions while building world-class execution capabilities and an adept, focused and ambitious company culture. Objectives: create a culture of cross-departmental communication, clarity and accountability; bring focus, discipline and data to the decision-making process; and drive change initiatives required for the Vision 2020 strategic plan and advance the Symphony’s business model.

Direct a growing annual individual giving program, with a personal focus on managing a portfolio of $2,500+ annual giving prospects. Lead a team of responsible for solicitation and stewardship of annual fund giving, operations, stewardship and events, and manage the annual development budget.

Directed the planning, analysis and execution of the Symphony's $2.6 million annual individual giving program, development operations, stewardship, events and the annual department budget. Managed a team of two and worked closely with two major giving officers and campaign counsel. Worked cross-departmentally to strategically incorporate subscribers and multi-single ticket buyers into enhanced patron stewardship practices. In the absence of fundraising leadership from July, 2015 through April, 2017, served as the Development representative during the formation and implementation of the Symphony's five year Vision 2020 strategic plan. Project participation included: strategic planning sessions (2015), re-branding task force (2015), new website development (2015), migration to Tessitura CRM software (2015), creation of the Symphony in 60 concert series (2016), collective bargaining agreement negotiating committee (2017), $50 million comprehensive campaign (2015-present) and on-boarding 30+ new staff members since July 1, 2015Established new annual fund, development operations and stewardship business practices during an expedited Tessitura Network transition, developing systems for gift entry, acknowledgement, reporting, finance and campaign structure protocol. Updated the annual fund Membership renewal system, resulting in 50% of renewed gifts being upgrades or increases in the 2016, 2017 fiscal years.Produced the 2016 and 2017 Jacksonville Symphony Galas in coordination with Vicarious Events, creating the signature kick-off event of the Jacksonville social events season. These events uniquely blended local culture and philanthropy and raised the standard for Symphony events.

Provided analysis, strategic planning and implementation of annual fund individual giving campaigns totaling $2 million. Enhanced membership direct mail with targeted asks, enhanced messaging and improved aesthetics to educate and inspire increased and new gifts. Raised the profile and experience of the Conductor's Club mid-level giving program ($1,500+), resulting in 13% growth in 2015. Special project: created UpTempo, the young professionals program of the Jacksonville Symphoy. The 5-concert subscription sold out in the first 6 months. 100 members had opportunities to get to know the orchestra, the music and each other throughout tailored activities held pre- and post-concert.

One of seven in the inaugural class of arts administrators selected to participate in a two year learning experience. Received mentorship from several leaders in the Symphony's administration, attended ELP meetings with discussions on leadership, conflict resolution, personal management, action learning, and orchestra management. Co-presented with ELP cohort at two League of American Orchestras conferences on the future of American orchestras (2014) and action learning (2015).

Managed mid-level giving ($1,000-$9,999) campaigns with a combined annual goal of $1.3 million and annual renewal rate of 85%:* Led recruitment of 120+ new Governing Members ($2,500-$9,999) over 3 years* Managed donor volunteer committee leadership, strategic planning, meetings, and projectsFulfilled department-wide prospect research needs and directed the formation of research and relationship management protocol to prepare for a $75M comprehensive campaign:* Developed new relationship management procedures to maximize fundraiser resources* Served as development research liaison to endowment campaign consulting firmCreated and grew Bolt for the BSO to 160 runners who raised a net $110,000 over 3 years and mobilized over 150 staff, musicians, donors and fans to be team members and advocates

* Coordinated mid-level donor ($2,500-$9,999) program planning, gifts, stewardship and prospecting* Managed prospect research and movement tracking meetings of senior development staff* Assisted in endowment campaign feasibility study and liaised between firm and development staff