Direct and lead integrated marketing efforts across 9 global territories inclusive of Korea, Japan, Mexico, Brasil, Argentina, Chile, Pacific, SEA & I through both a category brand and retail channel structure.Drive an omnichannel marketing offense inclusive of B&M + digital channels to realize a differentiated and distinctive consumer brand experience in 12+ global/geography strategic Athletic & Category Speciality account partners. Driving a full end to end consumer journey from a digital first approach inclusive of social channels, ecommerce + B&M destinations.Mentor and coach various teammates both locally and across the various countries.Elevate the brand by creating disruptive and intuitive presentations at retail. Scope inclusive of window displays to full in-store marketing to complete brand experiences including pop ups, digital experiences, customization, consumer activations.Deliver brand excellence on the ground in Rio for 2016 Summer Olympics, creating brand experiences across the city. Executions helped lead to a 22% sell thru growth in Sportswear across Emerging Markets for the Olympic 2 week time period.Lead development and execution of consumer-led retail concept doors inclusive of mono & multi-brand to strengthen the connection with the local consumer and focus on serving their needs.

Defined and developed the strategies against best practice visual merchandising for the basketball category in North America to create unique and premium environments to showcase brand, innovation, product & drive sales.Lead the implementation of the House of Hoops by Foot Locker evolution and overall marketplace mapping to leverage key brand stories and products across multiple channels of distribution. Developed one one one account relationships.Delivered brand partnerships with category athletes and external creative partners for product launches via brand campaigns in support of Kobe Bryant, Lebron James, Kevin Durant, Kyrie Irving,Principal lead for brand executions for critical sports moments,World Basketball Festival & NBA All-Star weekends, including a HOH pop up at Madison Square Garden. Resulting in $3M in sales over 4 weeks. Managed & directed various agencies across development & execution.

Deliver financial results by maximizing the Brand Presentation, Footprint and ROI, Manage and Elevate our Energy Spaces ensuring story-telling – key product stories drive sales and deliver metrics, Execute our key Category initiatives and Mentor other team members to elevate their game. Work cross-functionally with our Business Managers and other team members on merchandising strategies to facilitate customer friendly merchandising displays and ensure high standards in all merchandise presentation and initiatives. Partner with Sales – ensuring directed assortments and fiscal growth plans. Execute marketing initiatives, visual presentations, seasonal change-outs, and visual directives. Develop the direction for amplify sport in the marketplace.

Grow the business by developing premium category expressions at retail. Support identified pinnacle doors for maintenance of retail presentations and provide critical feedback Partner with territory teams to capture opportunities during major events to drive traffic to retail and connect our consumers to our product. Inspire and deliver premium retail experiences. Lead the planning of retail shops, managed space programs and seasonal initiatives. Coordinate the execution of shop and initiative programs and supervise the post installation, maintenance and profitability of shops, initiatives, and programs.Execute excellent seasonal and initiative merchandising plans in a definitive list of Nike managed spaces (15 – 25 doors, 20-40 managed spaces). Build relationships and partnerships with key store management (store managers, department, area managers, and visual teams) to maximize shop productivity and elevate brand presentation.