Jennifer Couch Email & Phone Number

Boise, Idaho

Provide oversight of the company's national marketing strategy and implementation, including:• Setting and managing goals, budget and plan • Evaluating and reporting on key performance indicators • Conducting research for ideal client profiles, industry trends and competitive analysis• Management of internal and outsourced marketing professionals• Brand development and refinement• Increase national awareness • Targeted lead generation of UHNW individuals by geo and vertical• Fully integrated digital strategy including SEO, SEM, programmatic and social media • Website oversight and optimization• Public relations including media and third-party acknowledgements• Multi-media and multi-channel content strategy • Offline prospecting activities including events and printed promotions

As a Vistage member, I am committed to elevating my company and my community. Vistage is the world’s largest CEO peer advisory and executive coaching organization and has been helping business leaders make better decisions that get better results since 1957.

Boise, Idaho Area

• Plan, manage, and optimize a multi-million-dollar marketing budget for a $250M eCommerce company with approximately 300 in-house, international employees.• Overhauled affiliate, influencer, content marketing, and brand partnerships to reach new audiences which resulted in a 30% increase in online impressions and engagement year-over-year with no increase in budget or resources.• Led the development and execution of large-scale, fast-track brand marketing initiatives aligning with company’s growth strategies including product marketing, brand management, building new business ventures, forging strategic partnerships, and executing multi-channel digital media campaigns.• Managed and developed a team of over 50 in-house international groups since starting at Balsam across five countries.• Led the efforts to position our CEO to serve as a spokesperson of the impact of shipping and inventory challenges on US businesses and consumers, resulting in media coverage with the Wall Street Journal, Fox News, and CNN, and meetings with key legislators. • Led a marketing campaign to launch and promote small to medium-sized businesses using digital, content, and email marketing, online advertising, and designer influencers which drove over $8M in new revenue.• Launched a collaborative multimedia marketing campaign with Nordstrom for new business development resulting in being named the #1 home and holiday vendor in November 2021 based on sales revenue. • Build and direct companywide integrated marketing campaigns in alignment with eCommerce strategy, capitalizing on strategic partnerships, liaisons, and joint ventures.• Direct all marketing activities for new product launches, market research, data analytics, lead generation, new business development, SEO, SEM, social media marketing, public relations, linear TV, print and digital marketing, affiliate, email marketing, and launch of several new channels including digital audio and CTV.

Nampa, Idaho, United States

• Led fully integrated strategic marketing initiatives across the College resulting in over 700% enrollment growth in three years while competing school enrollments decreased. • Increased online presence through an adaptive website, SEO and SEM strategies, and social media marketing on a variety of platforms which resulted in over 200% increase in engagement. • Executed a successful philanthropic marketing endeavor in the development of a dedicated foundation garnering over $12 million in funding for a capital campaign.• Served on the Key Executive Team, providing insights, analytics, and strategies related to all communications, marketing, and advancement (fundraising/grant). Also led a portion of the accreditation application. • Established an in-house marketing and advancement department to lead all marketing management and communications, brand management, public relations, and fundraising efforts for the College.• Spearheaded brand development, trademarks, and guidelines for all communication and marketing aspects including merchandising. • Leveraged partnerships and collaborated with complementary organizations to increase market share.• Served as the College’s communications director for crisis and emergency situations which lead to acting as the Representative for the State of Idaho's Emergency Response Task Force.• Received the Gold Medal Medallion Award - District 7 Campaign, National Council for Marketing and Public Relations in 2015, as part of a team effort

Boise Metropolitan Area

• Led progressive consumer and B2B marketing programs, digital marketing, and integrated marketing strategies expanding revenue by 20% in a declining market. • Worked directly with franchise owner to further develop existing client relations and expand new business development of Idaho franchise. • Managed aggressive email marketing and direct customer relations campaigns resulting in more than a 30% increase of repeat business and customer referrals.• Introduced new technologies and strategies to keep training programs competitive and profitable. • Led public relations efforts through earned media relations and speakers bureau including personal guest appearances on local television show. • Increased online presence through creation of an interactive conversion website, social media marketing, educational blog site, and client intranet sites.

Donnelly, Idaho, United States

• Established and led the vision and strategies to market a $4.1 billion destination resort in rural Idaho in collaboration with owners and resort partners.• Generated over 5,000 high net worth leads a year through direct marketing efforts and new business development.• Generated over $500 million in sales in just four years, with projected annual revenues expected to reach $1.3 billion within three calendar years.• Increased average product revenue from $550,000 to $1.3 million.• Reduced marketing budget by 25% through trade negotiations, partner marketing, and online marketing and presence.• Directed and coordinated the successful launch of key programs and real estate releases where quick movement from conceptual stages to market was essential. • Synergized marketing strategies with joint development ventures such as Fairmont Tamarack and Élan Collection to capitalize market share.• Expanded demographic reach into international markets with media coverage in top publications such as New York Times, Los Angeles Times, and Irish Times.

Boise, Idaho, United States

• Managed a four-county territory with more than 50 large corporate accounts. • Worked closely with prospective and existing customers to analyze needs and develop custom solutions. • Researched and introduced new technologies and strategies to keep training programs competitive and profitable.

Bs, Business Communications

Aa, Finance