Jennifer Folden Email & Phone Number

Washington, District Of Columbia, United States

Olney, Maryland, United States

- Develop and design compelling brand identities, including logos, color schemes, typography, and visual guidelines.- Create a wide range of graphic materials such as brochures, flyers, social media graphics, advertisements, and website visuals.- Collaborate with clients to understand their design needs, preferences, and project goals.- Produce high-quality designs that align with clients' branding and marketing strategies.- Revise and refine designs based on client feedback to ensure complete satisfaction.- Stay updated on industry trends, tools, and techniques to deliver cutting-edge designs.

• Directed a comprehensive rebranding initiative including selecting and finalizing a new logo and color palette with an external vendor, followed by developing an in-house style guide and redesigned corporate templates, leading to improved brand consistency, enhanced collaboration and cohesion among departments, and reduced production costs• Collaborated on the redesign of the company's flagship magazine, modernizing visual elements to enhance readability and appeal, resulting in a shift from biweekly to monthly publication and a significant increase in membership engagement• Led branding and on-site design for the annual AOTA conference, hosting up to 11K attendees, as well as various niche events, designing all expo hall signage and influencing aesthetic details such as sign placement and carpet color, collaborating with the marketing department to ensure cohesive visual identities and enhanced event engagement• Championed the enhancement of brand and accessibility standards across digital platforms, overseeing the complete overhaul of the corporate website in collaboration with web developers, ensuring all content met AA accessibility guidelines, boosting user experience and ensuring compliance• Developed a unified logo system across departments post-rebrand to maintain brand cohesion and increase member engagement, ensuring brand recognition across all company outputs• Produced and managed promotional video content using Canva and After Effects, elevating event and product awareness and engagement, ensuring proper sponsor inclusion, driving sponsor satisfaction• Designed 20+ customizable email templates in HubSpot, supporting large-scale campaigns reaching 20K recipients, streamlining communications and reinforcing brand identity• Collaborated with developers and conference teams to convert legacy 75+ page Expo Guidebook into a mobile app, ensuring compliance with accessibility and brand standards, enhancing functionality and attendee experience

• Spearheaded the design and branding of diverse corporate logos and marketing materials, including annual conference themes and department-specific logos, significantly enhancing brand identity and stakeholder engagement• Managed the design and branding of logos for the annual conference that hosts upwards of 11K attendees as well as various specialty niche events, collaborating with the marketing department to create unique visual identities that enhanced event engagement and brand consistency• Orchestrated the production of an annual 80-page product catalog distributed to 45-50K members each year, managing everything from layout to ad design using InDesign, boosting product visibility, sales, and member engagement• Led the transition from print to digital marketing by initiating and managing email marketing campaigns using Dreamweaver and HTML, saving the organization over $100K annually on print marketing expenses• Designed and produced promotional materials such as book covers, CD covers, mailers, and postcards, directly contributing to increased revenue and expanding both current and non-member outreach• Developed and implemented marketing and promotional strategies for various organizational needs, including practice and policy, increasing awareness and support through flyers, PowerPoint presentations, and event materials• Innovated the creation of branded promotional products for Occupational Therapy Month, including logos for apparel and accessories, significantly increasing brand visibility, profession awareness, and revenue through product sales• Created a comprehensive 75+ page conference guide annually, featuring sponsor information, booth descriptions, and navigational aids, enhancing the attendee experience and sponsor satisfaction at major events

• Played a pivotal role in the marketing department, producing over 20 targeted ads monthly for a biweekly member magazine, enhancing member engagement and product promotion• Assisted the Director of Marketing with the creation and distribution of promotional postcards and event materials, supporting large-scale marketing initiatives and company events•Led the operation of the conference store at the company’s annual expo, attended by 10-11K participants, driving sales and enhancing attendee experience through effective product merchandising and management

• Collaborated closely with the Director of Marketing to execute daily marketing operations, enhancing campaign delivery and effectiveness• Designed and implemented physical mailers and envelope graphics for financial program promotions, driving increased customer engagement through targeted design strategies• Managed Google Ads campaigns and generated detailed performance reports, optimizing advertising strategies and budget allocation for maximum ROI