Jennifer Hicks Email & Phone Number

Houston, Texas Area

• Ensures consistent company branding, both messaging and look, throughout customer communications and collateral
• Develops and executes integrated marketing communication programs to promote key products; campaign could include multiple tactics, such as print collateral, print and online advertising, web content, videos.
• Leads internal and external commercial-related communications associated with mergers and acquisitions
• Develops templates, procedures and processes to optimize department effectiveness
• Produces integrated trade advertising plans and concepts
• Develops and executes marketing communications strategies for tradeshows and events

Houston, TX

• Played key role, from inception to execution, in launching new company brand (messaging, tagline and look and feel), including managing the overall project, researching the perceptions and messaging preferences of key.
• Established department metrics to evaluate internal and external campaigns and improve department performance; reports sent to senior executives
• Develops comprehensive crisis communications processes and implements department training program
• Creates Corporate Communications yearly business plan, objectives and budget; responsible for ensuring department executes objectives and stays on budget

• Led global website(lyb.com) revamp project for marketing communications; worked with over 100 subject matter experts to develop content, graphics and a user-friendly navigation for more than 2000 products
• Managed marketing communications programs and associated budget
• Developed key collateral, including web content, brochures and mass emails
• Executed email marketing campaigns to generate leads for specialty business

Houston, TX

• Created and executed global marketing communications plan and budget
• Revamped sales lead program by introducing an integrated approach, including white paper sponsorships, print/online advertising, webinars, tradeshows, email marketing and promotional videos; generated more than1900 new.
• Developed new sales tools and product collateral structure featuring customer-value proposition messaging
• Implemented global CRM system capable of measuring ROI of marketing campaigns; reallocated funds to digital campaigns based on lead close rate
• Restructured company website to improve branding, usability, content and SEO, as well as implemented multi-lingual capabilities based on strategic growth initiatives; increased website traffic by 60% in one year
• Established social media channels to promote company as thought leader

Houston, Texas Area

• Developed and executed strategic annual marketing communications plan and budget
• Promoted company as industry thought leader through press tours, trade articles, white papers and speaking engagements; organized global press tour with over 15 publications to promote new-to-market software
• Developed lead generation program for promoting new software and releases to existing and potential customers via email marketing, webinars and online advertising
• Set up and maintained Customer Relationship Management (CRM) database for Marketingdepartment, including tracking leads to determine marketing effectiveness of campaigns
• Planned and executed integrated marketing campaigns for all product launches
• Handled all media relations, including press tours, press releases and articles

Houston, Texas Area

• Developed and executed strategic annual marketing communications plan
• Planned tradeshows, speaking engagements and annual users conference
• Developed all marketing collateral, including brochures, white papers and presentations
• Executed three-day annual users conference by organizing the technical program, event promotion, printed materials and all meeting logistics; this was the first large customer event executed at this company and was.
• Established new company website promoting technical content for lead generation, including white papers and recorded webinars

Ms, Non-Profit Public Relations And Market Research

Ba, Communication - Public Relations And Electronic Media

Activities and Societies: University Honors Program