Jennifer King Peterson Email & Phone Number

Raleigh, North Carolina, Us

• Responsible for building brand awareness and driving pipeline via creative campaigns, content, and digital experiences for customers and prospects.• Lead brand strategy (market research, brand tracking, messaging, advertising), creative (design, copy, video), content (blog, website, events, campaigns), and social media (organic, influencers), closely partnering with Product Marketing, Field, and Growth teams to develop campaigns, programs, and product launches that drive demand and feature adoption.• Lead and mentor a team of talented creators, including content strategists, video producers, web developers, and writers, to deliver campaigns and content experiences that support and consistently exceed brand growth and pipeline objectives. • Collaborate across the executive team, product, sales, and marketing to align the company narrative, content, and brand marketing work to the product roadmap and growth objectives.• Spearheaded the strategy and execution of bold creative for Pendo’s largest brand marketing push. Campaign included 40+ audio ads (with a custom jingle) and two TV commercials that reached 10M+ people in 100+ countries in two quarters. • Orchestrate glass-breaking brand programs to scale Pendo’s growth and awareness. Example: Originated Pendo’s first on-demand certification program as a brand-building strategy and lead driver, generating 200K+ leads in 2 years and driving 10K organic LinkedIn brand impressions per month.2021-2022 Director, Editorial Content

Seattle, Wa, Us

• Led platform product marketing and content marketing for the Alexa skills developer marketing team. Launched an education-focused editorial strategy to drive developer acquisition, feature adoption, and website engagement. Strategy resulted in +93% in unique page views YoY, +160% in content consumption YoY, and +84% in leads YoY.• Oversaw the global product messaging strategy and asset creation for tier 1 products, including case study videos, downloadable guides, webinars, and educational blog posts, to fuel strategic marketing plans and GTM campaigns.• Planned and managed campaigns to drive feature awareness. Launched a new product marketing newsletter targeting seasoned developers to educate them about advanced features. Strategic targeting and editorial planning led to higher newsletter engagement with a 26% open rate (vs. 20% for the regular newsletter) and 1.8% click-through rate (vs. 1% for the regular newsletter).• Led new initiatives to drive feature adoption. Planned and launched Alexa’s first virtual conference (2019) to scale our online education offering as an alternative to in-person events. Event generated 11K registrations and 8K attendees (72% attendance rate). Developed the team’s first marketing attribution model to measure ROI; the model showed attendees were more productive with development tools than non-attendees in the same post-event time period.• Led collaboration across sales, customer service, and technical SMEs to scale content production for integrated marketing campaigns. Increased content production by 100%, which fueled website growth and demand generation. • Established research program to secure developer insights for thought leadership content, product development, and sales collateral. • Owned the product messaging, content strategy, and marketing communication plan for Alexa and Amazon Devices at top-tier branded and industry events, such as CES.

Austin, Texas, Us

• Led product marketing and content strategy for Indeed’s employer product portfolio, focusing on product messaging, thought leadership, GTM strategy, and lead generation campaigns.• Grew team from 2 to 7 product marketers and content managers specializing in editorial, video, social media, events, demand generation, and sales enablement.• Managed global multi-channel campaigns that generated 50%+ of total enterprise leads across 7 countries. Owned content themes, creative storytelling, messaging, research, asset creation, and distribution across channels.• Managed the global content strategy, product messaging, and thought leadership plan for Indeed's annual customer event for HR and talent acquisition professionals. Secured 20 speakers, built the event agenda, and advised SMEs and executives on messaging and event strategy. • Owned global research initiatives to collect audience insights and build data-driven narratives for demand generation content across events, thought leadership blogs, webinars, sales tools, and videos.

Austin, Texas, Us

• Developed the team’s first product messaging framework, value propositions, and editorial guidelines to build awareness, drive demand, and build audience trust. • Led the employer website redesign and re-launched in 23 countries and 16 languages. Orchestrated 4 homepage A/B tests, developed 20+ product pages, and launched a B2B resource hub. Drove leadership initiative to migrate the website to the company’s first enterprise content management system. Worked with SMEs across sales, design, UX, research, development, and localization to execute.• Led the editorial strategy for corporate blogs, which received over 2 million unique visitors/year. Developed new mechanism to measure blog ROI, resulting in key insights to align blog consumption with business impact.• Launched a new sales enablement initiative to equip sales leaders with fresh data and a storytelling-based pitch deck to drive deeper engagement with enterprise clients.

Lorain, Oh, Us

• Lead writer and content strategist for five B2B accounts (concurrently). • Oversaw content strategy, campaign content, and creative execution for client blogs, websites, and inbound marketing campaigns. • Led buyer persona interviews, content creation, and campaign analysis for clients. Made strategic recommendations for inbound marketing campaign roadmaps.• Wrote and edited 20-25 blogs posts and three pieces of premium content (ebooks, infographics, etc) per month for lead generation and nurture campaigns. • Developed campaign workflows and communicated recommendations to account stakeholders.• Evaluated campaign results to optimize strategy and messaging.• Directed messaging, microcopy, and content strategy for web development projects.

Austin , Texas, Us

• ​​Owned and managed the editorial calendar and marketing strategy for six corporate blogs. Grew traffic to the company’s top-performing blog 85% YoY.• Wrote and edited content for print and e-newsletters, case studies, and social channels.• Served as the associate editor for the company’s bi-monthly email newsletter. Curated content, executed campaigns, and tracked email performance.