Jennifer King Peterson Email & Phone Number

Raleigh, North Carolina, US

• Responsible for building brand awareness and driving pipeline via creative campaigns, content, and digital experiences for customers and prospects.
• Lead brand strategy (market research, brand tracking, messaging, advertising), creative (design, copy, video), content (blog, website, events, campaigns), and social media (organic, influencers), closely partnering.
• Lead and mentor a team of talented creators, including content strategists, video producers, web developers, and writers, to deliver campaigns and content experiences that support and consistently exceed brand growth.
• Collaborate across the executive team, product, sales, and marketing to align the company narrative, content, and brand marketing work to the product roadmap and growth objectives.
• Spearheaded the strategy and execution of bold creative for Pendo’s largest brand marketing push. Campaign included 40+ audio ads (with a custom jingle) and two TV commercials that reached 10M+ people in 100+ countries.
• Orchestrate glass-breaking brand programs to scale Pendo’s growth and awareness. Example: Originated Pendo’s first on-demand certification program as a brand-building strategy and lead driver, generating 200K+ leads in.

Seattle, WA, US

• Led platform product marketing and content marketing for the Alexa skills developer marketing team. Launched an education-focused editorial strategy to drive developer acquisition, feature adoption, and website.
• Oversaw the global product messaging strategy and asset creation for tier 1 products, including case study videos, downloadable guides, webinars, and educational blog posts, to fuel strategic marketing plans and GTM.
• Planned and managed campaigns to drive feature awareness. Launched a new product marketing newsletter targeting seasoned developers to educate them about advanced features. Strategic targeting and editorial planning.
• Led new initiatives to drive feature adoption. Planned and launched Alexa’s first virtual conference (2019) to scale our online education offering as an alternative to in-person events. Event generated 11K.
• Led collaboration across sales, customer service, and technical SMEs to scale content production for integrated marketing campaigns. Increased content production by 100%, which fueled website growth and demand.
• Established research program to secure developer insights for thought leadership content, product development, and sales collateral.

Austin, Texas, US

• Led product marketing and content strategy for Indeed’s employer product portfolio, focusing on product messaging, thought leadership, GTM strategy, and lead generation campaigns.
• Grew team from 2 to 7 product marketers and content managers specializing in editorial, video, social media, events, demand generation, and sales enablement.
• Managed global multi-channel campaigns that generated 50%+ of total enterprise leads across 7 countries. Owned content themes, creative storytelling, messaging, research, asset creation, and distribution across channels.
• Managed the global content strategy, product messaging, and thought leadership plan for Indeed's annual customer event for HR and talent acquisition professionals. Secured 20 speakers, built the event agenda, and.
• Owned global research initiatives to collect audience insights and build data-driven narratives for demand generation content across events, thought leadership blogs, webinars, sales tools, and videos.

Austin, Texas, US

• Developed the team’s first product messaging framework, value propositions, and editorial guidelines to build awareness, drive demand, and build audience trust.
• Led the employer website redesign and re-launched in 23 countries and 16 languages. Orchestrated 4 homepage A/B tests, developed 20+ product pages, and launched a B2B resource hub. Drove leadership initiative to.
• Led the editorial strategy for corporate blogs, which received over 2 million unique visitors/year. Developed new mechanism to measure blog ROI, resulting in key insights to align blog consumption with business impact.
• Launched a new sales enablement initiative to equip sales leaders with fresh data and a storytelling-based pitch deck to drive deeper engagement with enterprise clients.

Lorain, OH, US

• Lead writer and content strategist for five B2B accounts (concurrently).
• Oversaw content strategy, campaign content, and creative execution for client blogs, websites, and inbound marketing campaigns.
• Led buyer persona interviews, content creation, and campaign analysis for clients. Made strategic recommendations for inbound marketing campaign roadmaps.
• Wrote and edited 20-25 blogs posts and three pieces of premium content (ebooks, infographics, etc) per month for lead generation and nurture campaigns.
• Developed campaign workflows and communicated recommendations to account stakeholders.
• Evaluated campaign results to optimize strategy and messaging.

Austin, Texas, US

• ​​Owned and managed the editorial calendar and marketing strategy for six corporate blogs. Grew traffic to the company’s top-performing blog 85% YoY.
• Wrote and edited content for print and e-newsletters, case studies, and social channels.
• Served as the associate editor for the company’s bi-monthly email newsletter. Curated content, executed campaigns, and tracked email performance.