Jennifer Mcclure Email & Phone Number

Charlotte, Nc, Us

Charlotte, North Carolina Area

Charlotte, North Carolina Area

Charlotte, North Carolina Area

Dallas/Fort Worth Area

Managed and executed multi-million dollar Regional media investment aligned to national and regional brand strategies supporting the total portfolio of Coca-Cola brands, Franchise Partners, Marketing Assets, Strategic Partners and Retail Customer plans across multiple markets. Optimized all traditional and digital media campaigns to ensure optimal delivery and campaign success metrics were achieved within the allocated budget and time frame.Collaborated with multiple Coca-Cola… Show more Managed and executed multi-million dollar Regional media investment aligned to national and regional brand strategies supporting the total portfolio of Coca-Cola brands, Franchise Partners, Marketing Assets, Strategic Partners and Retail Customer plans across multiple markets. Optimized all traditional and digital media campaigns to ensure optimal delivery and campaign success metrics were achieved within the allocated budget and time frame.Collaborated with multiple Coca-Cola Franchise Bottlers to plan, execute and present their annual media plans to support their business objectives while following brand strategy. Led the development of external client marketing programs with media partners and process for internal regional team to drive volume growth and increase brand awareness in Franchise territory.Collaborated with internal and external clients including Retail Sales, Franchise Partners, Multicultural, PR, Marketing Assets, Strategic Partners and Brand to develop and negotiate media campaigns to close volume gaps for both short term and long term objectives. Implemented new team processes and procedures resulting in tremendous efficiency for the entire team. Negotiated and delivered over 100% return on investment with creative and effective promotional support designed to drive increased sales, value and brand equity. Achieved annual added value amounts indexing an average of 10% over the goal. Show less

Charlotte, North Carolina Area

Negotiated and placed all media (TV/Cable, Radio, Outdoor and Print) in multiple markets for the portfolio of Coca-Cola brands. Developed and executed local and regional media merchandising programs to support national brand initiatives and local retail specific media programs with the objective of achieving incremental case sales in specific retail accounts. Supervised and trained media assistants in buying practices and procedures.

Charlotte, North Carolina Area

Purchased TV and print advertising for large national account and business-to-business accounts. Managed the creative traffic process for over 200 television DMAs. Provided media expertise for new business presentations.