Jennifer Smith

Jennifer Smith Email and Phone Number

Philadelphia, PA, US
Jennifer Smith's Location
Greater Philadelphia, United States, United States
Jennifer Smith's Contact Details

Jennifer Smith personal email

Jennifer Smith phone numbers

About Jennifer Smith

I love marketing and I'm always knoodling around in my head about how to make it a better experience for the companies that trust it, the leaders who run it, the customers and prospects who engage with it, and the teams that execute it. Throughout my career, I've been lucky enough to lead (and do) creative, strategy, brand, digital, demand generation, events, product marketing, social, and PR/AR at B2B companies and agencies both large and small.I believe that marketing must show impact on business growth in order to be considered relevant, keep our best and brightest, and have a seat at the executive table. Through my career I have set up processes to show that real business value - such as creating and building a brand with a valuation of $1bn, lifting conversions on a website by 15% and doubling the number of SQL's year over year through a strategic inbound marketing program.I’ve worn many hats in my career and as a result, I have the ability to solve large and complex challenges for organizations.A few key things about me:- I enjoy working at the intersection of strategy, communications, design, and technology and I speak all of these “languages”- No ivory tower here - I think up big ideas, but I also have the skills to make these ideas real- I like to build things – programs, teams, campaigns, brands, strategies, sitesMeasurable Impact:- 5xed Marketing Sourced Pipeline in 18 Months- Created and oversaw a global brand with a $1bn valuation- Hired and mentored junior team members to leadership roles- Marketing lead for PE presentations / acquisitionSelected quotes about my work:"Jen is an unusual mix of creative talent, digital know-how and pure marketing prowess."- Global Executive Marketing Leader"Jen brought a depth of knowledge and execution for our ecommerce initiatives that was very much needed in our organization."- SVP Business Applications"I admire her combination of idealism and realism -- the ability to both dream up the big ideas and also execute the thousands of details to make them happen. "- Developer"Jen’s success lies in her natural abilities to organize, influence and motivate people, all the while doing it in the most engaging and professional manner."- Experience Strategist

Jennifer Smith's Current Company Details
FinScan, an Innovative Systems Solution

Finscan, An Innovative Systems Solution

View
Head of Marketing
Philadelphia, PA, US
Website:
finscan.com
Employees:
29
Jennifer Smith Work Experience Details
  • Finscan, An Innovative Systems Solution
    Head Of Marketing
    Finscan, An Innovative Systems Solution
    Philadelphia, Pa, Us
  • Something Blue Marketing Llc
    B2B Marketing And Creative Services
    Something Blue Marketing Llc Aug 2015 - Present
    Marketing services that deliver real ROI. Contact me if you need:- Marketing strategy consulting and plans- Integrated inbound and demand generation strategies and execution that are agile, aligned with sales and business goals and continually measured for influence and direct impact on the pipeline- Digital marketing strategy, project management and execution- Design (print and web) and content- Well thought out creative assets and campaigns that align to your strategy for driving revenue- Marketing program management - Marketing operations consulting and support (Pardot, Marketo, Act On)- Marketing consulting on processes and technology such as marketing automation solutions, content management systems, email marketing systems and analytics (if its a marketing technology I've probably researched or implemented it)Expertise in B2B technology, financial services and consulting services marketing.Expertise in B2B and B2C healthcare and insurance marketing.
  • Marketingprofs
    Chief Marketing Officer And Fractional Cmo Practice Lead
    Marketingprofs Apr 2020 - Apr 2022
    Mount Pleasant, Sc, Us
    MarketingProfs (www.marketingprofs.com) is a consulting, training, and education company dedicated to helping B2B Marketers deliver meaningful business results.
  • Vantagepoint Performance
    Executive Vice President, Marketing
    Vantagepoint Performance Feb 2019 - Sep 2020
    All Cities, Us
    VantagePoint is the only agile sales performance company delivering diagnostic-based training and consulting solutions—all grounded in the latest academic-led, agile sales research. The VantagePoint proprietary Agile Sales & Coaching Platform includes an agile diagnostic that identifies the behaviors and unique situations your sales managers and salespeople face in the customer’s journey. Leveraging your company data, you will know the behaviors and strategies your high-performing managers and sellers use to win in each specific selling situation. With VantagePoint, you will equip all your managers and sellers to be situationally fluent, to execute each unique interaction in the buyer’s journey like your top-performers. Our mission is your performance, we are VantagePoint Performance and we are agile to the core!
  • Corporate Visions Inc.
    Marketing Director
    Corporate Visions Inc. Mar 2014 - Nov 2015
    Reno, Nevada, Us
    Responsible for the strategy, execution and measurement of global brand, inbound, demand generation, nurture and account-based marketing including digital, multi-channel / multi-touch campaigns, PR, events and advertising.- Created inbound strategy and executed a program resulting in 2x the number of targeted inbound leads, 4x the number of SALs and 2x the number of SQLs year over year- Developed content and ads for a targeted paid content syndication program that exceeded every publications' benchmark numbers as much as 4x the average clicks/downloads- Completely overhauled the company website for responsive design in 3 months - increased users and decreased bounce rate- Ran all events including the first ever EMEA client conference and the US client conference (noted on feedback forms as the best organized one to date)- Oversight of global PR efforts
  • Sapient
    Marketing
    Sapient Oct 2010 - Mar 2014
    Boston, Ma, Us
    Digital Marketing Strategy Lead - July 2013 - March 2014Creative Director, Global Markets - January 2011 - July 2013Freelance Art Director - October 2010 - January 2011
  • Usi Affinity
    Vice President, Ecommerce Marketing And Creative Services
    Usi Affinity Feb 2010 - Dec 2010
    Newtown Square, Pa, Us
  • Thomas Jefferson University Hospitals
    Director, Consumer Web Development
    Thomas Jefferson University Hospitals Apr 2008 - Feb 2010
    Philadelphia, Pa, Us
    Lifted site goals by 15% with a complete rebuild.
  • Sungard Data Systems Inc
    Creative Director
    Sungard Data Systems Inc Dec 2000 - Apr 2008
    Wayne, Pa, Us
    Creative Director for SunGard Data Systems (2004 - 2008) Built a new SunGard brand with a valuation of 1 billion.Media and Art Director at SunGard Asset Management Systems (2000-2004)

Jennifer Smith Skills

Marketing Digital Marketing Creative Direction Marketing Strategy Digital Strategy Email Marketing Strategy Social Media Marketing Project Management Brand Development Advertising Creative Strategy Web Design Online Marketing Seo User Experience Google Analytics Social Media Online Advertising Web Analytics Interactive Marketing Graphic Design E Commerce Blogging Marketing Management Photoshop Powerpoint Corporate Identity Direct Mail Html Information Architecture Adobe Creative Suite Corporate Branding Cms Video Production Indesign Google Adwords Flash Omniture Interaction Design Web Strategy Css Marketo Pardot Marketing Operations Marketing Automation Sharpspring

Jennifer Smith Education Details

  • Harvard Business School
    Harvard Business School
    Aiga - Business Perspectives For Design Leaders

Frequently Asked Questions about Jennifer Smith

What company does Jennifer Smith work for?

Jennifer Smith works for Finscan, An Innovative Systems Solution

What is Jennifer Smith's role at the current company?

Jennifer Smith's current role is Head of Marketing.

What is Jennifer Smith's email address?

Jennifer Smith's email address is js****@****nce.com

What is Jennifer Smith's direct phone number?

Jennifer Smith's direct phone number is (720)-932*****

What schools did Jennifer Smith attend?

Jennifer Smith attended Harvard Business School.

What are some of Jennifer Smith's interests?

Jennifer Smith has interest in Branding, Design, Environment, Web Marketing, Animal Welfare, Science And Technology, Web Strategy, Social Media Marketing, Arts And Culture, Interactive Marketing.

What skills is Jennifer Smith known for?

Jennifer Smith has skills like Marketing, Digital Marketing, Creative Direction, Marketing Strategy, Digital Strategy, Email Marketing, Strategy, Social Media Marketing, Project Management, Brand Development, Advertising, Creative Strategy.

Who are Jennifer Smith's colleagues?

Jennifer Smith's colleagues are Kieran Holland, Jay Ahmed, Abdullah Abu-Ghalion, Lori Blatt, Stephen Marshall, Rich Olshefski, Emily Englund.

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