Jenn Larkin Email & Phone Number

Danbury, Ct

(Formerly Document Messaging Technology division of Pitney Bowes)Product Marketing is glue that binds the strategy to the tactics needed to drive success and achieve results, by development of positioning and messaging that resonates with the client and empowers sales channels to be successful. * Go-to-market plans, offers, campaigns, product life cycle communications, new product launches, messaging & content development * Drives planning & execution activities across functional marketing areas including social, demand generation, digital marketing, events, communications & public relations to achieve revenue targets.* Manages budget across marketing mix to support product and revenue targets of showing positive and measurable ROI

Danbury, Ct

* Developed product and thought leadership content aligned to all stages of the buyer’s journey to accelerate sales through each stage of the funnel. Content included, product brochures, product presentations, client references (video & written) infographics, blog posts & articles, ebooks* Managed the distribution of content across all channels; report metrics, and adjust content strategy accordingly

Bridgeport, Ct

DRS Technologies is a leading supplier of integrated products, services and support to military forces, intelligence agencies and prime contractors worldwide. Focused on defense technology, developing a broad range of systems for mission critical and military sustainment requirements, as well as homeland security.Responsible for developing, establishing and maintaining integrated marketing strategies and front end sales operations for DRS Power Solutions' Global Business Development group. Experience in multi-year strategic operating planning, capturing federal business, theming and messaging, web content & management, and government affairs.

Danbury, Ct

* Created marketing communications campaigns for product launches to support product lines (chem/bio) and market segments (critical infrastructure and emergency response.) *Fiscal and reporting responsibility, direct line supervisory. *Managed public relations activities, advertising schedules, requests for media interviews, and executive media training. *Company events, government and congressional visit planning & team building activities.Smiths Detection develops government regulated advanced technologies used in threat detection equipment to detect and identify constantly evolving chemical, biological, radiological, nuclear and explosive (CBRNE) materials, contraband and dangerous or illegal materials. Smiths Detection threat detection equipment safeguards those in the front line and the public at large; protecting buildings and transport systems; screening everything from a ticket to a truck.

Norwalk, Ct

Developed and created direct marketing initiatives for NY Comic-Com, NY Anime Festival and the Eastern Sports and Outdoors Show. Marketing channels utilized included social media, web, print, television, radio, development of sales tools, digital innovation, public relations, online promotions and creative development all targeted to increase ticket sales at these fast growing, market leading consumer events, as well as drive revenue from vendor participation.

Darien, Ct

Managed promotional marketing campaign geared to optimize readership scores of eight medical journals, while simultaneously supporting a team of sales executives and publishers in leveraging those scores to leading media buyers and product managers in pharmaceutical industry to generate advertising revenue and custom publishing opportunities. Developed and managed creative promotions to drive journal readership scores and audience participation.

Milford, Ct

Marketing Manager for consumer trade show, The Abilities Expo, where I managed the development and implementation of B2C marketing plan to support attendee, media and exhibitor attendance at events. Tactics included database marketing, copywriting and USP development, customer segmentation and growth, list and advertising purchases, strategic media alliances and vendor management, web architecture and content, sponsorship relations and retention, conference development, direct mail, and broadcast email.

Bachelor Of Arts, English

General Studies