Kevin Marks Email & Phone Number

Danbury, Ct

• As General Manager of the business unit, built and led cross-functional teams including marketing, product management, business development, service support, and professional services. Full P&L, strategic planning and go to market tactical responsibilities for both direct and indirect channels. • Developed a comprehensive global strategy and go to market business plan for a new start-up a business focusing on ultra high volume, color production printing market. Responsible for business plan elements including product marketing, management, and new business development. Developed a comprehensive global launch plan for three major new product announcements in 18 months. Conceived and launched a new industry category to competitively differentiate solutions. Strategic development and tactical execution of marketplace messaging and demand generation activities. Developed plans that created positive reviews and referrals within the technical analyst community. Developed a comprehensive sales training program to accelerate business growth and improve sales win and pipeline conversion rates. From 2009 announcement to date, drove global business revenue from zero to $51 million with positive EBIT and 12% market share.

Pitney Bowes Document Messaging Technologies – Danbury, CT 2007- Present$600 million division of Pitney Bowes. International solutions provider to enterprise and direct mail marketplace.Vice President of Marketing• Direct responsibility for strategic and tactical marketing for DMT systems hardware, software, services and supplies. Accountability for pricing and profitability modeling to meet and exceed business objectives. • Ownership for vertical and segment marketing development and key value prop build out. For 2008, led development and launch of three new segments on national and international basis. Rapid market penetration and year to date growth. • Leadership for overall business development process inclusive of tactical alliance and partnerships. Initiated and developed business partnership alliances with HP DSCOOP, MFSA, and INg. • Led cross company solutions bundling in support of segmented market requirements. Developed new go to market programs for integrated print and production mailing solutions suites, graphics arts and direct mail solutions bundling and end to end transpromo solutions bundles. Rapid market penetration 2008 year to date growth. • Led solution commercialization process and go to market rollout of 15 new products. • Redirection and refocusing of entire marketing team to focus on clear business goal definition and success measures. Tight and aligned partnership with cross functions including Sales, Internal Operations, Service Support. Breakthrough customer satisfaction YOY improvements on key marketing events including Graph Expo 07, 08, 09, Sales Kickoff 08, 09, Drupa 08.

On an international basis, led the development and execution of programs resulting in the successful launch and rapid growth of Kodak’s digital printing business. Program P&L responsibility.• Through new product introductions, directly accountable for growing revenues from $2mm in 2003 to $35mm in 2006. • Led marketing team in transition from product to customer solutions marketing, achieving a 60% YOY system placement growth for 2006. Refocused and prioritized programs and activities based on ROI and acceleration of sales campaign cadence.• Led development, rollout and execution of detailed quarterly tactical go to market plans and five year strategic marketing plans. Proactively engaged with regional business leaders in U.S., Europe, Asia Pacific and Latin America. Provided ongoing coaching and direction on field tactical execution. Comprehensive partnership and collaboration with regional sales leaders on new business development best practices.

Sales and Marketing Management

Sales Management