𝗔𝗥𝗧 𝗗𝗜𝗥𝗘𝗖𝗧𝗜𝗢𝗡• Styled 300+ high visibility imagery assets in 3ds Max primarily for AllModern, which were distributed across digital marketing channels and 15 print catalogs• Led creative informing for prop and architecture model requests using trend reports and brand standards to convey seasonal direction• Supported art director with creative briefs across multiple catalog and seasonal projects in preparation for creative concept meetings, sourcing unique inspiration to showcase product and tell branded stories𝗠𝗘𝗥𝗖𝗛𝗔𝗡𝗗𝗜𝗦𝗜𝗡𝗚• Executed visual merchandising– strategically curated an assortment of products that adhered to content needs and business asks and coordinated product/sample replacements; owned VM for March '23 catalog/seasonal campaign (24 pages with 40 digital marketing imagery assets)𝗤𝗨𝗔𝗟𝗜𝗧𝗬 𝗔𝗦𝗦𝗨𝗥𝗔𝗡𝗖𝗘 (𝗤𝗔)• Directed QA feedback for AllModern PDP imagery, architecture, and prop model deliverables, providing clear and actionable QA feedback to uphold brand integrity and image quality standards𝗧𝗘𝗖𝗛 𝗧𝗘𝗦𝗧𝗜𝗡𝗚 + 𝗣𝗥𝗢𝗖𝗘𝗦𝗦 𝗜𝗠𝗣𝗥𝗢𝗩𝗘𝗠𝗘𝗡𝗧𝗦• Collaborated with cross-functional teams to test internal tools and systems (e.g. light rigs, ShotGrid), optimize the stylist workflow, and boost efficiencies in imagery output𝗧𝗥𝗔𝗜𝗡𝗜𝗡𝗚 + 𝗗𝗘𝗩𝗘𝗟𝗢𝗣𝗠𝗘𝗡𝗧• Developed and maintained comprehensive AllModern styling guides to facilitate effective onboarding of new stylists and reduce potential number of rework rounds (resulted in cost savings, increased stylist efficiency, enhanced brand experience)• Conducted onboarding sessions– led brand presentations and walkthroughs on 3D styling process to new hires and cross-departmental stakeholders

𝗜𝗡𝗧𝗘𝗥𝗜𝗢𝗥 + 𝗣𝗥𝗢𝗣 𝗦𝗧𝗬𝗟𝗜𝗡𝗚• Created high-volume inspirational product imagery in 3ds Max for 20+ Wayfair Exclusive Brands, adjusting camera angles, propping, and architecture choices to meet brand standards while consistently exceeding weekly goals• Implemented creative compositional solves for difficult product classes𝗢𝗡𝗕𝗢𝗔𝗥𝗗𝗜𝗡𝗚• Led training sessions for new hires on stylist team and continued to facilitate learning and development for all L1 stylists• Consolidated all existing training documentation and resources into a single guide that outlined the entire 3D styling process, resulting in increased workflow efficiencies and seamless onboarding𝗧𝗘𝗖𝗛• Partnered effectively with cross-functional teams to provide actionable feedback and pain points on internal tools/systems like the DAM (digital asset management system)

• Collaborated with head librarian and library director to devise a marketing plan for the summer of 2016 into the 2016-2017 school year, strategizing traditional and social marketing tactics with the primary goal of increasing student body involvement with the library’s services • Designed informative digital and print marketing assets in Adobe Illustrator, boosting community engagement with the library’s full scope of services and social media accounts (deliverables included: brochures highlighting services and latest collection additions, bookmarks with general information and promotional content, and slides for the library’s main TV outlining the latest novels, films, semester hours, and other available resources)• Managed content creation across channels (deliverables included: two contest events to be held pending the start of the 2016-2017 school year; a set of displays to share unique study tips utilizing the library’s lesser known services; on-brand social content for Instagram, Facebook, and Twitter)• Organized a social media calendar which outlined platform-specific content for the remainder of the school year

• Contributed $15k+ in revenue through proactive customer engagement and upselling techniques while utilizing a friendly approach• Created and analyzed a detailed list of customers’ past purchases and style preferences to better meet client needs and build customer loyalty• Enhanced quality of styling suggestions by staying current on fashion trends and applying expert product knowledge• Styled and photographed original content for social media channels, resulting in greater brand and product assortment awareness• Drove additional foot traffic by designing captivating in-shelf displays and styling mannequins for windows and store runway• Contributed to the smooth process of receiving inventory— unpacked and accurately ticketed new merchandise• Ensured ease of shopping by always keeping stock organized and replenished and upholding a clean workspace on the sales floor, register, and fitting room• Accurately processed transactions, returns, and exchanges to reduce chances of cash overages and shortages• Independently opened and closed the store at the Newton and Boston locations

• Analyzed website engagement metrics through Google Analytics with a focus on traffic sources, social referrals, conversion rate, and bounce rate• Developed a list to pinpoint website improvements, including using interactive media to showcase products and implementing a customer account system for tracking preferences and past purchases to build on repeat-customer base• Researched competitor social media strategies and content in the sailing apparel industry• Crafted a marketing plan to highlight 13 promotional strategies that could increase brand exposure, including a walk for charity in company apparel, a pop-up store, a PR package sent to professional sailors, and a giveaway when social channels reached a milestone amount of followers• Increased traffic and interest in the brand by producing original social content for Twitter, Pinterest, and Instagram; boosted number of Twitter followers by 50%• Designed visual marketing assets, such as promotional flyers on InDesign for holiday sales and a website mock-up on Photoshop• Collaborated with another marketing intern to create a comprehensive database for outreach and partnerships, including yacht clubs, school sailing teams, and retailers in multiple states• Promoted the brand and its flagship product as well as built on customer base through consistent outreach efforts

• Increased customer loyalty by greeting every customer with a friendly approach, sharing the benefits of the DSW Loyalty program, matching the customer service level to their needs, and effectively resolving customer concerns• Accurately completed register transactions following DSW policies to reduce chances of cash overages and shortages• Increased sales even when merchandise was not in stock at location— encouraged digital orders in-store; contacted nearby locations to track and ship requested merchandise• Improved accuracy of hourly sales targets by ensuring correct pricing of clearance items and online returns with appropriate price adjustments• Maintained a clean, organized, and safe environment which contributed to a positive shopping experience— cleared the sales floor, aisles, and cash wrap; returned misplaced products to the appropriate location according to DSW standards

• Attended the circulation desk— managed the checking out, renewal, and checking in of library materials; efficiently responded to all patron requests, questions, and concerns in person and via telephone• Organized and shelved library and book collections to provide a seamless experience for patrons• Prepared materials for delivery to various branches within the Minuteman Library Network• Sorted call numbers of library materials in every section to minimize the amount of misplaced items and maximize the assortment available for patron usage• Replenished office supplies for smooth operations of other library services