Jenny Gast Email & Phone Number

Milwaukee, Wi, Us

• Lead regional engagement initiatives for the Facioscapulohumeral Muscular Dystrophy (FSHD) Society, the world’s largest research-focused patient advocacy organization which serves over one million people worldwide.• Cultivate relationships with key stakeholders, including community members, patients, volunteer leaders, and donors to advance the organization’s mission.• Create structure, process, and documentation for 13 chapters, to drive vision, clarify expectations, provide transparency, and ensure program success.• Recruit, mentor, train, and empower volunteers to take leadership roles in regional campaigns and events, for the purpose of building a strong, engaged network of supporters.• Develop & manage chapter strategies and their associated communications to maintain strong relationships with constituents, and ensure timely, accurate and cohesive messaging.• Organize and facilitate over 50 virtual and in-person events, including educational webinars, chapter meetings, walks and community gatherings, to foster community connections, and increase awareness.• Lead event fundraising efforts. Align regional outreach with broader, global organizational goals to maximize financial support and donor engagement.

Milwaukee, Wisconsin, United States

• Directed and oversaw all national, major fundraising events for the nation’s only HIV/AIDS healthcare organization recognized by the CDC.• Led a cross-functional remote events team, managed complex overlapping logistics, trained volunteers, briefed leadership, and oversaw the successful execution of onsite events.• Developed detailed strategic project plans from initiation to close using Monday.com, leveraging project management methodology to ensure alignment, efficiency, and overall project success.• Created a cross-functional scorecard integrating metrics and insights from multiple departments to track revenue, expenses, and net profit, enabling strategic alignment and informed decision-making.• Created engaging donor experiences in support of overall brand awareness and brought new donors into the organization’s major gift pipeline.• Led marketing creative, collateral, and communications, for both internal and external promotion (websites, direct mail, e-Blasts, signage, etc.).• Identified opportunities for enhancement and efficiency to improve existing event structure, process, and systems to facilitate change management implementation.

• Ensured data integrity in the Tableau dashboard, driving informed decision-making and strategic insights.• Enhanced financial reporting by reconciling revenue data, providing clear, actionable performance insights.• Resolved critical technical issues, enhancing system performance and ensuring a seamless user experience.• Oversaw product launch preparation through extensive testing and proactive risk management.

United States

• Led and project managed the bank’s B2B self-hosted virtual events and white papers as well as participation in all B2B national in-person/virtual/hybrid industry trade shows/conferences, sponsored webinars, and new customer open enrollment fairs.• Created and implemented customized project charters to define objectives, roles, responsibilities, and deliverables, ensuring alignment with organizational goals and priorities.• Proposed solutions and discussed scope-change and trade-offs with senior sales and marketing leaders when resources, capacity and/or timing posed a threat to the project.• Managed tasks and timelines in Workfront, ensuring on-time project delivery and improving team efficiency throughout all phases.• Shared post-project reports with sales and marketing leaders, which included data analysis of metrics and KPIs, goal and objective results, team feedback and recommendations for future projects.

Greater Milwaukee Area

• Strategically planned and managed the company’s cross-departmental presence at 10-15 national B2B conferences annually, reaching 10,000+ attendees.• Developed strategies to ensure that event programs aligned with and met company and stakeholder goals, particularly those which supported the organization’s sales/growth targets.• Developed and executed an annual events budget with proactive spending forecasts and assisted with vendor invoicing and financial reporting. • Ensured timely and accurate execution of all event initiatives through structured project plans.• Conceptualized creative, engaging customer experiences for maximum impact, including development of brand-aligned booth design, merchandising, and technical exhibit components. • Oversaw the development and implementation of event-associated social media posts (paid/organic), 1:1/1:many email campaigns, direct mail, press releases, web/mobile content, web/print ads, etc.• Prepared sales booth staff by conducting pre-show meetings and providing Run of Show (ROS) orchestrations.• Tracked and reported on conference success through metrics and KPIs.• Managed the strategy, procurement and logistics for the bank-wide branded merchandise program.

• Managed the F&B, housing blocks, private meetings, and ground transportation for an annual convention with over 15,000 global attendees.• Managed the convention center/hotel sourcing and contracting for an annual road-show program consisting of 14+ events, reaching over 5,000 customers within North America.• Crafted annual budget allocation, managed the payment process, and ensured program spending was dispersed according to plan.• Served as both on- and off-site event staff point-of-contact. Managed staff work schedules, training, housing accommodations, and expenses.• Developed comprehensive annual program review and shared with senior leaders.

Greater Milwaukee Area

• Facilitated 20+ quarterly internal events, impacting 50,000+ employees across North America, EMEA and APAC.• Coordinated and oversaw all program operations for the GE Healthcare IT community and consulted with business leaders and regional teams to maintain global partnership. • Elevated brand awareness and internal sense of community through printed materials, promotional items, online presence and on-site events.• Ensured constant budget compliance through quarterly forecasting, expenditure tracking, and reporting.

• Conceptualized, Implemented, and managed 20+ meetings and events annually for both internal and external stakeholders. • Assisted with planning and execution of large-scale domestic and international incentive conferences.• Negotiated contracts for hotel rooms, ground transportation, audio visual equipment, labor, catering, and promotional items, to ensure event needs were met while containing costs.• Enhanced the site selection process through destination and facility research, site inspections, and creation of detailed comparison grids to source the perfect venue for each meeting.• Served as a customer service agent to home office executives, spouses, and field VIPs throughout the registration and travel planning process.• Facilitated vendor billing, including the creation of budgetary guidelines and post-program reporting, to effectively analyze overall financial performance.

• Managed sponsorship programs for local sporting teams and festivals. Included Milwaukee World Festival, State Fair, Milwaukee Brewers, Milwaukee Bucks, Milwaukee Mile and Milwaukee Admirals.• Determined sponsorship fair market value of submitted proposals, negotiated terms/conditions and cost and worked with tribe’s legal counsel to modify contract documents.• Organized and managed off site sponsorship events. Recruited volunteers, coordinated schedules, arranged catering, and procured and distributed giveaway items and collateral materials.• Developed, implemented and tracked a multi-million-dollar fiscal year corporate sponsorship budget.• Confirmed contract fulfillment by comparing elements promised to elements received and budgeted ROI to actual ROI.• Efficiently managed peak-season workload by recruiting, hiring, training and supervising an intern.

Responsible for establishing, maintaining and growing sales territory by uncovering sales opportunities, recommending appropriate product solutions and providing excellent customer service.

Responsible for assisting in the execution of corporate sponsorship programs and events as well as the creation of quarterly marketing and sales plans.

Bachelor Of Arts, Communication / Mass Communication (Pr/Advertising)

Activities and Societies: Graduated with Honors

Education record