Leader of public affairs strategy and outreach, including media and government relations, social responsibility, executive communications, social media, digital marketing and the public website.• Transformed team of siloed, individual contributors into a collaborative, integrated 20-person team delivering nationally-recognized public outreach initiatives, including PR News ‘Digital PR Campaign of the Year’ for CEO’s podcast. • Lead advisor for CEO and senior leaders’ executive… Show more Leader of public affairs strategy and outreach, including media and government relations, social responsibility, executive communications, social media, digital marketing and the public website.• Transformed team of siloed, individual contributors into a collaborative, integrated 20-person team delivering nationally-recognized public outreach initiatives, including PR News ‘Digital PR Campaign of the Year’ for CEO’s podcast. • Lead advisor for CEO and senior leaders’ executive positioning, resulting in 52% increase in CEO media exposure and 36% increase in overall SOV. Routine placements in national media like WSJ, NYT, Bloomberg and globally-recognized speaking engagements including SXSW and National Press Club.• Created first digital content and marketing team, dramatically increasing organization’s influence with targeted audiences. YOY LinkedIn followers up 28%, Twitter: 8.5%, Instagram:75%, and website entrances: 7.4%.• Leader of first homepage redesign in 7 years, positioning the Bank as an innovative, transparent, community-engaged public service organization.• Led the development of the Federal Reserve System’s multi-year strategic communications plan, aligning the efforts of 11 other regional banks around shared priorities and results metrics. Show less

Leader of regional public relations, media relations and social media functions for one of the country’s leading health care providers and not-for-profit health plans serving more than 10M members nationwide. Partnered with regional and national leaders to coordinate communications and PR strategies across the organization. • Led 9-person team achieving up to 48% positive SOV in regional earned media coverage.• Recognized for two consecutive years with “Grand Prize Non-Profit PR… Show more Leader of regional public relations, media relations and social media functions for one of the country’s leading health care providers and not-for-profit health plans serving more than 10M members nationwide. Partnered with regional and national leaders to coordinate communications and PR strategies across the organization. • Led 9-person team achieving up to 48% positive SOV in regional earned media coverage.• Recognized for two consecutive years with “Grand Prize Non-Profit PR Campaign of the Year” by the Bulldog Awards, the only national PR awards program judged by working journalists.• Created integrated regional PR campaigns for major partnerships including the SuperBowl 50 Host Committee, NBA, Dignity Health and the Special Olympics World Games, as well as the organization’s expansion into the Santa Cruz market.• Orchestrated external communications strategy for multiple labor union activities, including 2 statewide strikes. • Spearheaded joint media opportunities with federal, state and city government leaders resulting in positive national and local press coverage. • Formulated brand journalism and social media standards and editorial processes to ensure consistency and quality throughout the organization. Significantly increased efficiency through expanded use of multi-purpose, internal/external content. Show less

Leader of public affairs and public relations for coast-to-coast AAA-affiliated property casualty insurance company representing 3,500 employees, $2.7B in revenue and customers in 23 states. Created and executed comprehensive communication plans driving business goals and building employee engagement while strengthening AAA’s highly-respected brand. Developed metrics for evaluation of public affairs’ campaign effectiveness.As chief spokesperson, represented company with local and… Show more Leader of public affairs and public relations for coast-to-coast AAA-affiliated property casualty insurance company representing 3,500 employees, $2.7B in revenue and customers in 23 states. Created and executed comprehensive communication plans driving business goals and building employee engagement while strengthening AAA’s highly-respected brand. Developed metrics for evaluation of public affairs’ campaign effectiveness.As chief spokesperson, represented company with local and national media while balancing public comments against challenging regulatory and legal environment. Delivered crisis communication strategies in close collaboration with internal communications and legal teams. Provided strategic communications guidance, media training and messaging for c-level executives. Show less

Managed all media and public relations for 2nd largest, national AAA-affiliate representing 6,000 employees and 4.5M members. Developed and mentored staff of 6 employees. Achieved earned media of up to $10M annually across 3 states.

Writer for award-winning afternoon and evening newscasts at San Francisco’s CBS affiliate, KPIX-TV. Producer of broadband content for Cnet, a leading tech news website.

Reporter for daily, award-winning television newscast focusing on business and technology. Anchor and producer of hourly news updates. Extensive experience covering breaking news, on-location live reporting and feature stories.

Reporter for a fast-paced, leading technology news website.

Developed and managed integrated web content for 24-hour cable television network.