Jenny Fernandez, Mba, 费 珍妮 Email & Phone Number

Sunnyvale, CA, US

A LinkedIn Top Voice is a recognized thought leader and influencer in their industry who consistently shares valuable insights, ideas, and content on LinkedIn. They engage with a broad audience, contributing to important conversations and setting trends in their field. This prestigious title is awarded by LinkedIn based on the impact, engagement, and.

New York, NY, US

TED’s mission is to discover and champion the ideas that will shape tomorrow. Powerful ideas, powerfully presented, can move us to feel something, to think differently, to take action and create a brighter future. TED’s spotlight, and its engaged, open-minded audience, help these ideas to create real impact: to shift one person’s perspective, to make a.

Los Angeles, CA, US

Doctor of Education in Organizational Change and Leadership (OCL) ProgramIn an era of rapid technological advancement driven by AI and automation, workforce adaptation has become more urgent than ever. I am pursuing my Doctor of Education in Organizational Change and Leadership online to help organizations navigate this critical transformation. According.

Brighton, MA, US

A member of the Harvard Business Review Advisory Council, an opt-in research community of business professionals.

Brighton, MA, US

Write articles on leadership, influence, resilience, success habits, personal transformation & branding, entrepreneurship, networking, and motivation.

Kirriemuir And Dean Ward, Angus, GB

Global Gurus is a prestigious research organization that identifies and celebrates influential thought leaders worldwide. This honor reflects the impact of my work in empowering leaders and organizations through branding, leadership coaching, and organizational development.Global Gurus recognizes professionals who drive change and growth through speaking.

Wargrave, Reading, GB

Thinkers50 is the world’s most reliable resource for identifying, ranking, and sharing the leading management ideas of our age. Based in London, with partners and affiliations around the globe. Our ambition is to provide innovative access to ideas with the power to make the world a better place.I was thrilled to be recognized as a Top 30 Management.

Zurich, CH

Masterclass 1 Burnout in the WorkplaceJenny Fernandez (Moderator), Director of Leadership Endeavor Venture Funds​Dr. Elyse R. Park, Clinical Psychologist, Director of Health Promotion and Resiliency Intervention, Mass General Brigham Hospital and Harvard Medical School​Dr. Raymond Liu, Vice President of Mass General Brigham Global Advisory​Don Woodlock.

Zurich, CH

Leadership & Strategic Advisor/Coach

New York, New York, US

Marshall Goldsmith, the world's #1 Executive Coach and Leadership Thinker, launched his 100 Coaches (#MG100) project to mentor the next generation of top Executive Coaches. 100 Coaches is an organization that brings together many of the world's leading Executive Coaches, Top Business Leaders, Corporate Executives, Leading Academics, Thought Leaders, and.

New York, NY, US

Executive Coach and Facilitator of Chief Core Groups. These ongoing groups allow Chief members to build powerful connections with Peers who then serve as their own personal and professional board of advisors. Chief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically.

New York City, New York, US

Techstars accelerators have one goal: to help entrepreneurs succeed. During each three-month program, we surround companies with the best mentors and an unrivaled network of corporate partners, investors, and alumni. We provide funding and fundraising opportunities, workshops and curated resources, not to mention countless moments where you can learn from.

New York, NY, US

Write articles on leadership, branding, entrepreneurship, innovation, careers and collboration.

I coach women and minority C-suite and senior leaders at Fortune 500 companies and start-ups. My clients have included senior leaders from startups, Google, Facebook, Kraft Foods, Tiffany’s, EltaMD, Marsh, Gershon Capital, Non-profit, and Academia.I help leaders (entrepreneurs & intrapreneurs) to better understand their organization’s evolving definition.

New York, NY, US

• Marketing Management Adjunct Professor - 2021/22
• Marketing and Marketing Innovation Guest Lecturer - 2020 - Present
• Start-up Advisor @ Columbia GSB Tamer Fund for Social Ventures - 2020 - Present

New York, NY, US

• Strategic Communications Faculty (graduate level) teaching Content Strategy, and Digital Marketing
• Business Certificate Department teaching Business Edge and Intro to Marketing

New York, NY, US

New York, NY, US

• Integrated Marketing Department Faculty (graduate level) teaching Core Marketing Campaign I & II
• Nominated for Teaching Excellence Award 2021/2022
• Integrated Marketing Communications Academic Community of Practice Lead
• Start-up Advisor @ NYU Stern Berkley Innovation Labs

New York, NY, US

The American Marketing Association New York is the principal community for marketing professionals across all industries and disciplines in the New York area. AMA New York inspires, supports, and celebrates brilliance in marketing. By doing so, the organization raises the profile of marketing and marketers and prepares marketers to thrive in new roles.

110 Countries, 35 Languages, OO

Member of The World's Largest Executive Coaching Network. The Stakeholder Centered Coaching (SCC) process is based on the philosophy, principles and practices of Dr. Marshall Goldsmith, Top Leadership Thinker, Executive Coach and world authority in helping successful leaders get even better by achieving positive, lasting change in behavior for themselves.

Public Speaker, Panelist and Moderator in different events, conferences and forums.Main Topics:-Personal Transformation - What's Next?-Personal Branding-Leadership-Resilience / Embracing ChangeLast speaking engagements:-November 2021 - AMA NY Virtual Rethink Workplace, Career & Life Summit-September 2021 - Growth Mind conversations Linkedin Live with.

New York, New York, US

ExecOnline delivers transformational executive development and drives results at over 300 Global companies and now boasts over 20,000 graduates. ExecOnline partners with elite business schools: Columbia, UC Berkeley, MIT, Wharton, Yale, IMD, Chicago, and Stanford, to deliver certificate programs to top-tier executives in Strategy, Innovation, Operations.

Advise and Coach startup founders. Founders in seed to series A stages as well as bootstrappers welcome.

Unterinn - Auna Di Sotto, Bolzano, IT

• Loacker is a privately owned Italian Wafers, & Confectionery Company. Since 1925, Loacker has stood for pure and wholesome natural goodness. The world’s #1 wafer brand, Loacker is made in the heart of the Italian Alps.
• Lead Integrated Digital Media Campaign including Online Video, Mobile, & Social Media marketing through paid, earned & owned channels.
• Leverage Digital Insights for Channel Selection, Digital Marketing & Content Strategy to drive customer engagement including Influencer Marketing, Recipe Creations, Values-based Messaging, PR, Partnerships, Loyalty.
• Drive Strategic Communications Brand Plan, Innovation sufficiency, and distribution expansion in Retail & e-commerce channels
• 2020 Global Marketing Award Recipient for double-digit sales and brand awareness growth

New York, US

Weve is a global education brand with two decades of experience delivering programming for international startups and large multinational corporations. As the Start-up Mentor, I deliver Marketing and Leadership programming for early and growth-stage international startups to help them develop their go-to-market strategy, embed within the NYC tech.

Poole, England, GB

• Responsible for defining transformational “Back to Basics” strategy for $200MM portfolio, media brand communications planning & execution to deliver annual Revenue & EBITDA goals. Lead team of 5: Heads of Marketing &.
• Lead development of Brand Marketing Communications including Creative, Digital, Social Media, PR, OOH, Events, Promotions, Strategic partnerships, Experiential & Event Strategy, Consumer Insights & Research. Overseeing.
• Leverage data, insights & storytelling to craft Strategic Growth Plan & Customer journey; improved Net Promoter Score +6%Digital Communications Expansion & Omni Channel Strategy
• Manage direct-to-consumer & e-commerce service model thru Digital, Social, E-commerce Marketing & Content Strategy with focus on customer acquisition, retention & loyalty and Omni-channel Content strategy to improve.
• Drive customer acquisition via Traffic generation thru Search Engine Optimization (SEO), Content Creation, Referrals, PPC/Display, Affiliates, CRM, Paid Social & Organic and optimizing shopper marketing trade strategy.
• Accelerate Conversion thru improved customer journey, A/B testing, social proof, customer reviews & digital payment methods

Greater Chicago Area, IL, US

• Lead Commercial agenda for $4B+ Biscuit & Confections business approving & operationalizing from idea to Go-to-Market Stage
• Led commercialization team thru Milka Chocolate Candy launch into US, Oreo Thins Bites launch into hand-to-mouth snacking, Trident Gum Core Package & Product Bundle Renovation
• Lead team of 16 direct reports; responsible for coaching, hiring & talent retention
• Led Marketing Organization during Process Transformation & Structure redesign from General Manager to Specialist track with continued emphasis on Enabling Organization reset by defining roles & responsibilities.

Greater Chicago Area, IL, US

• Manage $630MM Gum business including Trident - #1 Gum brand in Category with $85MM A&C budget, including on-going budget allocation across brands & media vehicles and channels to optimize ROI & deliver Annual Contract
• Led US Integrated Marketing Communications, agency relationships for digital, social media, consumer promotions, PR & media, Trident’s World Cup NYC Parade Sponsorship resulting in 14MM impressions in Social Media &.

Greater Chicago Area, IL, US

• Responsible for AP Oreo’s $800MM Brand Strategy, Media Communications, Innovation & Margin growth. Lead roll out of Biscuit’s Global Ways of Working, managed Strategic Plan, Innovation pipeline & sufficiency and.
• Partnered with Global to create Oreo Global Brand, Digital & Social Media Communications & drive higher ROI. Drove localization of Wonderfilled Brand Communications & Social Media campaign and established process for.
• Led China Oreo Renovation project to reignite core growth +5% by upgrading product bundle to create gold standard including robust consumer learning plan; upgraded consumer value proposition, modern visual identity to.
• Led India “Design to Value” project with 20+ team to re-imaging the Oreo bundle to delight customers & be competitive by resetting the value equation restaging business for growth with increased liking scores & +15 GM.

Chicago, IL, US

• Responsible for development & launch of breakthrough innovation focusing on Better-for-You white space opportunities
• Led Triscuit Whole Foods Snacks Launch & Go-to-Market strategy growing $600MM business by +12% by introducing real vegetables & new whole grains to the Crackers aisle. Positioning led to media communications campaign.
• Lead Wheat Thins Go-to-Market into the Pop segment including product positioning & strategy, optimizing product to deliver against consumer insights, conducting learning plan and supporting selling efforts

Chicago, IL, US

• Managed Club Retail channel for $300MM business leading strategy to contemporize product bundle via channel-specific product & packaging innovation leveraging Club consumer insights & trends, resulting in +12% revenue.
• Managed all Club customer accounts including yearly Planning, New Item Sell-in, IMC, In-store Execution & Product Quality
• Led Planters Seasonals to +72% growth with margin accretive product launches +118.6% & waste reduction by 42%

Chicago, IL, US

• Managed business performance, Strategic Brand Plan, and P&L delivery vs. targets for Nabisco Cheese Crackers, Post Select Cereals & Cream of Wheat including Integrated Marketing Communications levers to drive businesses
• Spearheaded Kraft Mac & Cheese Crackers launch including concept development, positioning, Consumer Research including achieving head-to-head taste claim vs. Cheez-It & Goldfish and product commercialization. Lead.
• Led Post Select Cereals Premium strategy IMC with $7MM budget including Packaging Reinvention, Print Campaign, Seattle’s Best & Tazo Tea partnership driving 6.0MM premiums & coupons and nationwide B&B sampling with.

Chicago, IL, US

• Summer Associate Brand Manager, Fruity & Cocoa Pepples Cereal
• Developed 2005 marketing plan for Hispanic-targeted kid’s cereal, Fiesta Fruity Pebbles. Managed a $500,000 budget and coordinated efforts of Consumer Promotions, Sales and Grassroots teams to find local opportunities.
• Co-led Advertising Agency & Kraft Kitchens team in the brainstorm and development of the Spring ’05 Post Pebbles Recipe resulting in a print campaign that will appear in nationwide women and family publications.
• Conducted situation and competitive analysis of the reduced sugar kid cereal segment to determine market entry opportunities for the Post Pebbles TM.
• Analyzed and delivered weekly reports on key business drivers, product and competitive performance.

Dublin 2, IE

Retail & Manufacturing IndustriesNA Projects: J.C. Penney, Big Lots, Miller Brewing, Nordstrom, Pepsi, Sara Lee, Staples & Toys ‘R Us Managed up to 15-member teams to transform Retail & Manufacturing clients planning & forecasting processes, merchandising operations & capabilities focusing on process design, issue resolution, communications strategy, SOPs.

Doctor Of Education - Edd, Organizational Change And Leadership - Student

Mba, Marketing, Management & Strategy, Entrepreneurship And Management & Organizations

Ba, Applied Mathematics

Bs, Operations Research

Executive Education, Professional Writing: Content, Purpose, And Audience

Executive Education, Strategic Communications And Corporate Storytelling

Executive Education, Career Coaching

Executive Education, Foundations Of Coaching

Executive Education, Leadership Coaching Strategies And Practices