Jenny Fernandez, Mba, 费 珍妮 Email and Phone Number
LinkedIn Top Voice | Leadership & Branding Coach | CMO | Thinkers50 Radar | TEDx Speaker | Advisor | Board Member | MG100 | HBR • Fast Co • Forbes Contributor | Columbia & NYU Prof | Doctoral Student | GenZ Advocate at
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Jenny Fernandez, Mba, 费 珍妮's Location
New York, New York, United States, United States
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About Jenny Fernandez, Mba, 费 珍妮
I'm a Leadership & Branding Coach, Skills Training and Workshop Facilitator, Content Creator, and Keynote Speaker working with Fortune 500 like Mondelez International, Kraft Foods, Merlin Entertainments, Accenture, and Loacker and VCs & Accelerators like Endeavor Venture Studio and Techstars. I am also an Adjunct Professor of Marketing at Columbia Business School, Columbia School of Professional Studies and New York University. I am an entrepreneurial, resilient, and results-driven leader & coach, agile learner, and team player with a passion for marketing, strategic communications, innovation, product development, and leadership. I have a deep understanding of the consumer ecosystem and expert knowledge of consumer insights, P&L management, strategic partnerships, digital marketing, social media, and direct-to-consumer communication techniques.• 20+ years of expertise in multinational companies, planning, developing and executing strategies to drive revenue growth, brand transformation, innovation development to achieve business goals in Consumer Packaged Goods, Marketing, Sales, and Consulting.• 15+ years driving marketing, brand management, integrated marketing communications, product strategy, owning the entire innovation life cycle including agency relationships and budgets; 8+ years driving digital marketing, social media, customer journey, and Omni-channel communications.• 15+ years leading, coaching, mentoring, and developing high-potential leaders, & multidisciplinary high-performing teams in Fortune 500 and Global companies with a strong focus on accountability delivering results, and exceeding expectations.• 15+ years in Product Development & Commercialization, Strategic Marketing, and Sales.• 13+ years driving product pipeline strategy, business intelligence in the consumer packaged goods industry, 3+ years in the services industry, and 4+ years in direct-to-consumer channel.• 5+ years in Management Consulting managing process re-design in innovation, product development, and supply chain.• Bachelor's degrees in Arts (Applied Mathematics) and Engineering (Operations Research) from Columbia University, and MBA from Kellogg School of Management (Marketing, Strategy, and Entrepreneurship).• International experience: Asia Pacific (China, India, Australia, South East Asia, Korea & Japan), and the United States. • Bilingual: Fluent in English and Spanish.Instagram, Twitter & YouTube: @FernandezJennyM
Jenny Fernandez, Mba, 费 珍妮's Current Company Details
LinkedIn Top Voice | Leadership & Branding Coach | CMO | Thinkers50 Radar | TEDx Speaker | Advisor | Board Member | MG100 | HBR • Fast Co • Forbes Contributor | Columbia & NYU Prof | Doctoral Student | GenZ Advocate
- Website:
- dukelong.com
Jenny Fernandez, Mba, 费 珍妮 Work Experience Details
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Linkedin Top VoiceLinkedin Aug 2024 - PresentSunnyvale, Ca, UsA LinkedIn Top Voice is a recognized thought leader and influencer in their industry who consistently shares valuable insights, ideas, and content on LinkedIn. They engage with a broad audience, contributing to important conversations and setting trends in their field. This prestigious title is awarded by LinkedIn based on the impact, engagement, and relevance of their contributions to the professional community.
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@Ted SpeakerTed Conferences Apr 2024 - PresentNew York, Ny, UsTED’s mission is to discover and champion the ideas that will shape tomorrow. Powerful ideas, powerfully presented, can move us to feel something, to think differently, to take action and create a brighter future. TED’s spotlight, and its engaged, open-minded audience, help these ideas to create real impact: to shift one person’s perspective, to make a difference within a community or to spark global transformation. Ideas change everything. In this illuminating TEDx talk, Columbia and NYU Professor Jenny Fernandez analyzes why Gen Z is the most disengaged generation in the workplace. She explores the unique challenges that have shaped this generation, from their upbringing as digital natives with constant exposure to social media to facing economic uncertainty and the effects of helicopter parenting. These factors have impacted Gen Z’s adaptability and resilience in significant ways. Professor Fernandez offers a fresh perspective on intrinsic motivation, suggesting that traditional management approaches need to evolve to meet the needs of this new workforce. She introduces the concept of "Healthy Friction" teaching moments—strategies that provide opportunities for autonomy, mastery, and a sense of purpose. The talk concludes with a compelling call to action for business leaders: embracing these insights is not just a moral imperative but an economic necessity. -
Doctor Of Education (Edd) StudentUniversity Of Southern California Aug 2024 - PresentLos Angeles, Ca, UsDoctor of Education in Organizational Change and Leadership (OCL) ProgramIn an era of rapid technological advancement driven by AI and automation, workforce adaptation has become more urgent than ever. I am pursuing my Doctor of Education in Organizational Change and Leadership online to help organizations navigate this critical transformation. According to the World Economic Forum, by 2027, nearly half of workers' core skills will be disrupted, and McKinsey estimates that up to 33% of workers will need to transition to new roles. My studies focus on helping organizations foster inclusive, resilient workplaces that prioritize scalable reskilling and upskilling initiatives, ensuring employees remain engaged, adaptable, and effective in embracing new technologies. -
Advisory Council MemberHarvard Business Review Aug 2024 - PresentBrighton, Ma, UsA member of the Harvard Business Review Advisory Council, an opt-in research community of business professionals. -
ContributorHarvard Business Review Jun 2021 - PresentBrighton, Ma, UsWrite articles on leadership, influence, resilience, success habits, personal transformation & branding, entrepreneurship, networking, and motivation.
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Top Branding Expert – Global GurusGlobal Gurus 2024 - PresentKirriemuir And Dean Ward, Angus, GbGlobal Gurus is a prestigious research organization that identifies and celebrates influential thought leaders worldwide. This honor reflects the impact of my work in empowering leaders and organizations through branding, leadership coaching, and organizational development.Global Gurus recognizes professionals who drive change and growth through speaking, training, writing, and media, based on public voting and their contribution to advancing knowledge and personal or organizational success. -
Thinkers50 RadarThinkers50 Jan 2024 - PresentWargrave, Reading, GbThinkers50 is the world’s most reliable resource for identifying, ranking, and sharing the leading management ideas of our age. Based in London, with partners and affiliations around the globe. Our ambition is to provide innovative access to ideas with the power to make the world a better place.I was thrilled to be recognized as a Top 30 Management Thinkers to Watch - Thinkers50 Radar 2024. This esteemed list features 30 top management thinkers whose innovative ideas are shaping the future of business around the globe. -
Moderator, Healthcare Ai Summit, Burnout In The WorkplaceEndeavor Venture Fund & Venture Studio Jul 2024 - PresentZurich, ChMasterclass 1 Burnout in the WorkplaceJenny Fernandez (Moderator), Director of Leadership Endeavor Venture FundsDr. Elyse R. Park, Clinical Psychologist, Director of Health Promotion and Resiliency Intervention, Mass General Brigham Hospital and Harvard Medical SchoolDr. Raymond Liu, Vice President of Mass General Brigham Global AdvisoryDon Woodlock, Head of Global Healthcare Solutions, InterSystemsSummit Chairman: Dr. Martin Alexander Gershon, Managing Partner, Endeavor Venture Funds, White House CancerX Moonshot AdvisorBurnout across all industries has reached pandemic levels with healthcare being the hardest hit. The economic ramifications are massive with physician and nurse burnout at an all-time high leading to chronic shortages of healthcare providers. According to a BDO survey, 71% of hospital CFOs cite physician and nursing departure from the workforce and consequent shortages as a top financial threat to hospitals.We are past the tipping point with 50% of all healthcare professionals experiencing burnout and 22% wanting to leave the field. This problem impacts not only healthcare workers and patients but also threatens the fundamental sustainability of our hospital system.How can we address the problem with short-term and long-term solutions by empowering the individual, supporting community interventions, and building solution systems?Based on the latest science of burnout, stress, and coping, interventional programs can help rejuvenate energy, drive initiative and innovation, grow leadership skills, enhance positive team building, improve social connectivity, increase efficiency and productivity, and build resilience. -
Director Of Communication & LeadershipEndeavor Venture Fund & Venture Studio 2018 - PresentZurich, ChLeadership & Strategic Advisor/Coach
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Executive Coach - Marshall Goldsmith 100 Coaches100 Coaches Jan 2022 - PresentNew York, New York, UsMarshall Goldsmith, the world's #1 Executive Coach and Leadership Thinker, launched his 100 Coaches (#MG100) project to mentor the next generation of top Executive Coaches. 100 Coaches is an organization that brings together many of the world's leading Executive Coaches, Top Business Leaders, Corporate Executives, Leading Academics, Thought Leaders, and Best-selling Authors. The MG100 community have made the commitment to “pay it forward” by helping others to achieve positive, lasting change for themselves, their teams, and organizations. Together, our goal is to prepare, develop, and energize inspired leaders for the future. -
Chief Executive CoachChief Nov 2022 - PresentNew York, Ny, UsExecutive Coach and Facilitator of Chief Core Groups. These ongoing groups allow Chief members to build powerful connections with Peers who then serve as their own personal and professional board of advisors. Chief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and affect change from the top down. -
Startup Executive In Residence / Advisor To Women Ceos/FoundersTechstars 2023 - PresentNew York City, New York, UsTechstars accelerators have one goal: to help entrepreneurs succeed. During each three-month program, we surround companies with the best mentors and an unrivaled network of corporate partners, investors, and alumni. We provide funding and fundraising opportunities, workshops and curated resources, not to mention countless moments where you can learn from your peers. It’s a proven model that’s helped build thousands of successful companies, all over the world. At Techstars we have invested in more than 3,300 early-stage startups.Mentors play a vital role in this process, bringing real life experience to solve real problems.As one of the largest pre-seed investors in the world, our portfolio is as diversified as our 7,300 founders are unique - from HealthTech and FinTech, to Web3 and CleanTech; from Miami and Silicon Valley to Lagos and London.We support many of the world's best entrepreneurs with access to capital, mentoring, finding customers, hiring talent, choosing the right infrastructure, and much more. -
ContributorFast Company Aug 2022 - PresentNew York, Ny, UsWrite articles on leadership, branding, entrepreneurship, innovation, careers and collboration. -
Executive CoachFernandez Strategic Communications 2016 - PresentI coach women and minority C-suite and senior leaders at Fortune 500 companies and start-ups. My clients have included senior leaders from startups, Google, Facebook, Kraft Foods, Tiffany’s, EltaMD, Marsh, Gershon Capital, Non-profit, and Academia.I help leaders (entrepreneurs & intrapreneurs) to better understand their organization’s evolving definition of success and navigate the changing landscape by empowering them to become disruptors, innovators, and sought-out leaders in their fields. Through this partnership, I help them build the knowledge-base, skillset, and action plan to achieve sustainable results at the personal, interpersonal, and organization level. My specialties include emotional intelligence, personal agility & resilience, executive presence, strategic planning & decision-making, transformational branding, executive-level politics, and stakeholder management.In addition, I design immersion workshops and give talks for executives, remote teams, and managers on similar topics. I also speak at Kellogg, AMA, and leadership Symposiums. -
Adjunct Professor & Start-Up AdvisorColumbia Business School Sep 2020 - PresentNew York, Ny, Us•Marketing Management Adjunct Professor - 2021/22•Marketing and Marketing Innovation Guest Lecturer - 2020 - Present•Start-up Advisor @ Columbia GSB Tamer Fund for Social Ventures - 2020 - Present -
Adjunct ProfessorColumbia University In The City Of New York 2017 - PresentNew York, Ny, Us•Strategic Communications Faculty (graduate level) teaching Content Strategy, and Digital Marketing•Business Certificate Department teaching Business Edge and Intro to Marketing -
Adjunct Assistant ProfessorNew York University Dec 2024 - PresentNew York, Ny, Us -
Adjunct Professor & Start-Up AdvisorNew York University 2017 - PresentNew York, Ny, Us•Integrated Marketing Department Faculty (graduate level) teaching Core Marketing Campaign I & II•Nominated for Teaching Excellence Award 2021/2022•Integrated Marketing Communications Academic Community of Practice Lead•Start-up Advisor @ NYU Stern Berkley Innovation Labs
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Advisor To The BoardAma New York Nov 2020 - PresentNew York, Ny, UsThe American Marketing Association New York is the principal community for marketing professionals across all industries and disciplines in the New York area. AMA New York inspires, supports, and celebrates brilliance in marketing. By doing so, the organization raises the profile of marketing and marketers and prepares marketers to thrive in new roles, develop expertise and grow new capabilities. As a leader in the AMA New York’s Advisory Council:-Advise the AMA New York Board of Directors on content, audience, innovation and strategy to elevate the role of marketing, drive momentum and growth-Influence the Future of Marketing by addressing important topics in the marketing profession-Build trusted relationships with this private community of accomplished senior marketers to share best practices, learn from fellow marketing council peers, and solve challenges impacting marketing professionals.-Judge for the AMA Marketing Hall of Fame nominations. Select among industry thought leaders and practitioners for annual awards.-Participant in key speaking engagements in service of the AMA's early and middle career members to share marketing and leadership best practices, professional advice, and coaching: -Take Your Seat at the Table: Leadership Strategies for Women in Marketing -Panel speaker VIRTUAL Rethink Workplace, Career & Life Summit-Interview key industry leaders like J&J Consumer Health President, Duda Kertesz, to highlight powerful women's leadership and discuss her inspirational journey to lead some of the biggest consumer brands of the category. -
Certified Professional CoachMarshall Goldsmith Stakeholder Centered Coaching Jun 2022 - Present110 Countries, 35 Languages, OoMember of The World's Largest Executive Coaching Network. The Stakeholder Centered Coaching (SCC) process is based on the philosophy, principles and practices of Dr. Marshall Goldsmith, Top Leadership Thinker, Executive Coach and world authority in helping successful leaders get even better by achieving positive, lasting change in behavior for themselves, and their teams. It is dedicated to “Measurably Improve Leadership Effectiveness Around the World." 95% of the 11,000 business leaders who have been through the SCC coaching process have measurably improved their leadership effectiveness.Co-created with SCC Master Coaches Dr. Frank Wagner and Chris Coffey, Stakeholder Centered Coaching is designed to take advantage of the positive aspects of successful people's beliefs and to overcome the negative aspects that can interfere with further development. -
Keynote SpeakerDifferent Collaborations 2016 - PresentPublic Speaker, Panelist and Moderator in different events, conferences and forums.Main Topics:-Personal Transformation - What's Next?-Personal Branding-Leadership-Resilience / Embracing ChangeLast speaking engagements:-November 2021 - AMA NY Virtual Rethink Workplace, Career & Life Summit-September 2021 - Growth Mind conversations Linkedin Live with Marbir Kaur-March 2021 - 5 Lessons from Vibes' Women's Leadership Panel - Inclusive Marketing-November 2020 – Columbia Graduate School of Business Guest Lecturer - Global Innovation Strategy, Process & Execution-October 2020 – Ardent Mills “Women of Wheat” (WOW) Event - Personal Branding & Leadership Strategies for Career Success-October 2020 - NUMA's Fall 2020 Start-up Cohort Knowledge Series - Marketing, Storytelling and Transformational Branding for Start-ups & Founders-September 2020 - Darin Rowell EdD's LinkedIn Live Series "Leadership and the Self-Directed Life" - How to Master the Transitions that Transform Your Career/Life-July 2020 - Kellogg School of Management Alumni Series - Building Your Personal Brand and Creating Your Future -June 2020 - AMA NY Leadership Series - "Take Your Seat at the Table: Leadership Strategies for Women in Marketing"-June 2020 - The Successful Pitch with John Livesay Podcast - Branding Secrets – Creating a Good Story-May 2020 - The Main Thing Podcast with Skip Lineberg – 9 mins of Timeless Wisdom with Jenny Fernandez: Embrace Transformation-February 2020 - 14th Kellogg School of Management Dallas Leadership Symposium – Personal Transformation: What’s Next? -June 2019 - CMO.Org New York Conference - 2020 Marketing Predictions Panel-October 2018 - Kellogg School of Management / NYU Stern Alumni Marketing Series - Experiential Marketing: The New Service Industry November 2016 - Columbia Business School / Kellogg School of Management / NYU Stern Alumni Marketing Series - Global Marketing: The Next Generation of Global Marketing
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Leadership Coach And Project Feedback ExpertExeconline 2022 - PresentNew York, New York, UsExecOnline delivers transformational executive development and drives results at over 300 Global companies and now boasts over 20,000 graduates. ExecOnline partners with elite business schools: Columbia, UC Berkeley, MIT, Wharton, Yale, IMD, Chicago, and Stanford, to deliver certificate programs to top-tier executives in Strategy, Innovation, Operations, Global Leadership, and other critical areas with real-world projects and implementation embedded in the program experience. We measure results and drive impact and are having lots of fun doing it.Subject Matter Expert in leading Innovative Change, Customer-Centric Growth, Building and leading effective teams, and Strategic Growth. -
Executive Start-Up CoachAllianse Mar 2021 - PresentAdvise and Coach startup founders. Founders in seed to series A stages as well as bootstrappers welcome.
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Chief Marketing OfficerLoacker 2020 - Mar 2024Unterinn - Auna Di Sotto, Bolzano, ItLoacker is a privately owned Italian Wafers, & Confectionery Company. Since 1925, Loacker has stood for pure and wholesome natural goodness. The world’s #1 wafer brand, Loacker is made in the heart of the Italian Alps according to only the highest quality standards; 100% Italian hazelnuts, Alpine milk, Bourbon Vanilla pods from Madagascar and the finest sustainably sourced cocoa. Loacker has no artificial colors or flavors, no preservatives and no hydrogenated fats for your well being.Vice President Marketing, USA (USA Senior Leadership team)Manage US market expansion for #1 Global wafer brand driving awareness (+40%), penetration & customer acquisition. 2020 Loacker Global Marketing Award Winner•Lead Integrated Digital Media Campaign including Online Video, Mobile, & Social Media marketing through paid, earned & owned channels. •Leverage Digital Insights for Channel Selection, Digital Marketing & Content Strategy to drive customer engagement including Influencer Marketing, Recipe Creations, Values-based Messaging, PR, Partnerships, Loyalty Programs, SEO & Shopper Marketing •Drive Strategic Communications Brand Plan, Innovation sufficiency, and distribution expansion in Retail & e-commerce channels•2020 Global Marketing Award Recipient for double-digit sales and brand awareness growth -
Startup MentorWeve Acceleration (Formerly Numa New York) 2020 - 2023New York, UsWeve is a global education brand with two decades of experience delivering programming for international startups and large multinational corporations. As the Start-up Mentor, I deliver Marketing and Leadership programming for early and growth-stage international startups to help them develop their go-to-market strategy, embed within the NYC tech ecosystem, and scale in the US market. -
Vice President Marketing & Sales, NaMerlin Entertainments Plc 2017 - 2019Poole, England, GbResponsible for defining transformational “Back to Basics” strategy for $200MM portfolio, media brand communications planning & execution to deliver annual Revenue & EBITDA goals. Lead team of 5: Heads of Marketing & Sales, E-commerce, Innovation, Partnerships & Promotions. Responsible for 58-person organizationMarketing & Brand Communications•Lead development of Brand Marketing Communications including Creative, Digital, Social Media, PR, OOH, Events, Promotions, Strategic partnerships, Experiential & Event Strategy, Consumer Insights & Research. Overseeing media agencies, $11MM paid media budget & earned media thru PR & social valued at $18-20MM with 3.0 Billion views in customer engagement•Leverage data, insights & storytelling to craft Strategic Growth Plan & Customer journey; improved Net Promoter Score +6%Digital Communications Expansion & Omni Channel Strategy•Manage direct-to-consumer & e-commerce service model thru Digital, Social, E-commerce Marketing & Content Strategy with focus on customer acquisition, retention & loyalty and Omni-channel Content strategy to improve guest experience•Drive customer acquisition via Traffic generation thru Search Engine Optimization (SEO), Content Creation, Referrals, PPC/Display, Affiliates, CRM, Paid Social & Organic and optimizing shopper marketing trade strategy with Sales Partners•Accelerate Conversion thru improved customer journey, A/B testing, social proof, customer reviews & digital payment methods•Rolled out premium customer strategy & pricing through higher yield offerings, loyalty scheme & improved customer value Organizing for Growth •Restructured team roles/responsibilities to drive entrepreneurship, empowerment, “guest-centric” culture & profitability•Empowered “Play to Win” culture thru 1. Collaboration, Learning-mindset; 2. Continuous Learning to elevate Revenue management, Marketing, Digital & Social capabilities; and 3. Strategy & Innovation Planning and Execution -
Marketing Director/Head Of Na Commercialization (Na Snacks Senior Leadership Team)Mondelēz International 2016 - 2017Greater Chicago Area, Il, UsLead Commercial agenda for $4B+ Biscuit & Confections business approving & operationalizing from idea to Go-to-Market Stage •Led commercialization team thru Milka Chocolate Candy launch into US, Oreo Thins Bites launch into hand-to-mouth snacking, Trident Gum Core Package & Product Bundle Renovation•Lead team of 16 direct reports; responsible for coaching, hiring & talent retention•Led Marketing Organization during Process Transformation & Structure redesign from General Manager to Specialist track with continued emphasis on Enabling Organization reset by defining roles & responsibilities, Workload & Culture to deliver the annual plan and Process Optimization for continuous improvement & sustainability -
Marketing Director, Us Gum PortfolioMondelēz International 2015 - 2016Greater Chicago Area, Il, UsManage $630MM Gum business including Trident - #1 Gum brand in Category with $85MM A&C budget, including on-going budget allocation across brands & media vehicles and channels to optimize ROI & deliver Annual Contract •Led US Integrated Marketing Communications, agency relationships for digital, social media, consumer promotions, PR & media, Trident’s World Cup NYC Parade Sponsorship resulting in 14MM impressions in Social Media & Dentyne’s Unofficial National Coffee Day Program resulting in 21MM impressions in Social Media & Print, 2MM Online Video views & 11MM in-store Impressions. Lead team of 4 direct reports; responsible for coaching, development, hiring & talent retention
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Marketing Director, Asia Pacific Oreo (2Nd Largest Region Globally)Mondelēz International 2012 - 2015Greater Chicago Area, Il, UsResponsible for AP Oreo’s $800MM Brand Strategy, Media Communications, Innovation & Margin growth. Lead roll out of Biscuit’s Global Ways of Working, managed Strategic Plan, Innovation pipeline & sufficiency and represented AP in all Global join-ups•Partnered with Global to create Oreo Global Brand, Digital & Social Media Communications & drive higher ROI. Drove localization of Wonderfilled Brand Communications & Social Media campaign and established process for Global rollout. Led AP localization of 2014 "Transformers 4" & 2015 "Play with Oreo" Global marketing campaign achieving 100% participation. T4 IMC delivered +275% Sales lift in China and highest ROI in 2014 & PWO IMC delivered 17% Baseline consumption growth•Led China Oreo Renovation project to reignite core growth +5% by upgrading product bundle to create gold standard including robust consumer learning plan; upgraded consumer value proposition, modern visual identity to increase appeal in-store, digital & social channels; upgraded product quality; created price pack architecture to up-size customer’s purchase & increase digital fulfillment; led assortment strategy; designed innovation In/Out Flavor Strategy to support in-store & e-commerce channels and digital & social media communications and led merchandising simplification & pack harmonization•Led India “Design to Value” project with 20+ team to re-imaging the Oreo bundle to delight customers & be competitive by resetting the value equation restaging business for growth with increased liking scores & +15 GM pts profitability improvement
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Senior Brand Manager, Us Savory Snacks InnovationThe Kraft Heinz Company 2010 - 2012Chicago, Il, UsResponsible for development & launch of breakthrough innovation focusing on Better-for-You white space opportunities•Led Triscuit Whole Foods Snacks Launch & Go-to-Market strategy growing $600MM business by +12% by introducing real vegetables & new whole grains to the Crackers aisle. Positioning led to media communications campaign on real food•Lead Wheat Thins Go-to-Market into the Pop segment including product positioning & strategy, optimizing product to deliver against consumer insights, conducting learning plan and supporting selling efforts -
Brand Manager, Us Planters/Back To Nature Club Channel & SeasonalsThe Kraft Heinz Company 2008 - 2010Chicago, Il, UsManaged Club Retail channel for $300MM business leading strategy to contemporize product bundle via channel-specific product & packaging innovation leveraging Club consumer insights & trends, resulting in +12% revenue & +5% profit growth•Managed all Club customer accounts including yearly Planning, New Item Sell-in, IMC, In-store Execution & Product Quality•Led Planters Seasonals to +72% growth with margin accretive product launches +118.6% & waste reduction by 42%
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Senior Associate/Brand Manager, - Savory Snacks & Post CerealsThe Kraft Heinz Company 2005 - 2008Chicago, Il, UsManaged business performance, Strategic Brand Plan, and P&L delivery vs. targets for Nabisco Cheese Crackers, Post Select Cereals & Cream of Wheat including Integrated Marketing Communications levers to drive businesses•Spearheaded Kraft Mac & Cheese Crackers launch including concept development, positioning, Consumer Research including achieving head-to-head taste claim vs. Cheez-It & Goldfish and product commercialization. Lead Sell-story creation resulting in all-channel launch. Led $10MM IMC plan including TV campaign, In-store & promotion partnership with KMC dinners •Led Post Select Cereals Premium strategy IMC with $7MM budget including Packaging Reinvention, Print Campaign, Seattle’s Best & Tazo Tea partnership driving 6.0MM premiums & coupons and nationwide B&B sampling with 14MM impressions and National on-pack & online Sweepstakes partnering with Celebrity Chef Sara Moulton
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Summer Intern - Kraft Foods, Post CerealThe Kraft Heinz Company Jun 2004 - Sep 2004Chicago, Il, UsSummer Associate Brand Manager, Fruity & Cocoa Pepples Cereal•Developed 2005 marketing plan for Hispanic-targeted kid’s cereal, Fiesta Fruity Pebbles. Managed a $500,000 budget and coordinated efforts of Consumer Promotions, Sales and Grassroots teams to find local opportunities among Hispanic Markets.•Co-led Advertising Agency & Kraft Kitchens team in the brainstorm and development of the Spring ’05 Post Pebbles Recipe resulting in a print campaign that will appear in nationwide women and family publications.•Conducted situation and competitive analysis of the reduced sugar kid cereal segment to determine market entry opportunities for the Post Pebbles TM.•Analyzed and delivered weekly reports on key business drivers, product and competitive performance.
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Senior Management ConsultantAccenture Llp 1998 - 2003Dublin 2, IeRetail & Manufacturing IndustriesNA Projects: J.C. Penney, Big Lots, Miller Brewing, Nordstrom, Pepsi, Sara Lee, Staples & Toys ‘R Us Managed up to 15-member teams to transform Retail & Manufacturing clients planning & forecasting processes, merchandising operations & capabilities focusing on process design, issue resolution, communications strategy, SOPs, best practices & training
Jenny Fernandez, Mba, 费 珍妮 Skills
Leadership
Marketing Management
E Commerce
Social Media
Yield Management
Public Speaking
General Management
Facebook Marketing
Digital Strategy
Influence Others
Sales
Omni Channel
Market Research
Communication
Competitive Analysis
Integrated Marketing
Customer Relationship Management
Strategic Planning
Innovation Management
Strategy
Management Consulting
Renovation
Product Innovation
Loyalty Programs
Turn Around Management
Content Strategy
Customer Insight
P&l Management
Nimble
Cross Functional Team Leadership
Time Management
Product Management
Go To Market Strategy
Market Analysis
Social Media Marketing
Personal Branding
Business Strategy
Customer Acquisition
Management
Product Development
Brand Management
Marketing Strategy
Consumer Products
Process Management
End To End Project Management
Roi Management
Search Engine Optimization
Marketing Research
Growth Marketing
Jenny Fernandez, Mba, 费 珍妮 Education Details
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University Of Southern CaliforniaOrganizational Change And Leadership - Student -
Northwestern University - Kellogg School Of ManagementEntrepreneurship And Management & Organizations
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Columbia UniversityApplied Mathematics
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Columbia EngineeringOperations Research
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New York UniversityAnd Audience
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New York UniversityStrategic Communications And Corporate Storytelling
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New York UniversityCareer Coaching
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New York UniversityFoundations Of Coaching
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New York UniversityLeadership Coaching Strategies And Practices
Frequently Asked Questions about Jenny Fernandez, Mba, 费 珍妮
What company does Jenny Fernandez, Mba, 费 珍妮 work for?
Jenny Fernandez, Mba, 费 珍妮 works for Linkedin
What is Jenny Fernandez, Mba, 费 珍妮's role at the current company?
Jenny Fernandez, Mba, 费 珍妮's current role is LinkedIn Top Voice | Leadership & Branding Coach | CMO | Thinkers50 Radar | TEDx Speaker | Advisor | Board Member | MG100 | HBR • Fast Co • Forbes Contributor | Columbia & NYU Prof | Doctoral Student | GenZ Advocate.
What is Jenny Fernandez, Mba, 费 珍妮's email address?
Jenny Fernandez, Mba, 费 珍妮's email address is je****@****nts.biz
What schools did Jenny Fernandez, Mba, 费 珍妮 attend?
Jenny Fernandez, Mba, 费 珍妮 attended University Of Southern California, Northwestern University - Kellogg School Of Management, Columbia University, Columbia Engineering, New York University, New York University, New York University, New York University, New York University.
What skills is Jenny Fernandez, Mba, 费 珍妮 known for?
Jenny Fernandez, Mba, 费 珍妮 has skills like Leadership, Marketing Management, E Commerce, Social Media, Yield Management, Public Speaking, General Management, Facebook Marketing, Digital Strategy, Influence Others, Sales, Omni Channel.
Who are Jenny Fernandez, Mba, 费 珍妮's colleagues?
Jenny Fernandez, Mba, 费 珍妮's colleagues are Zixuan (Jason) Jia, Ravi Chodavarapu, Debbie Dwinell, Andrew Balitaan, Nona Edwards, Steve Kearns, Christian Lim.
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