Jen Thompson Email & Phone Number

Surry Hills, New South Wales, Au

Leading the most incredible team of PMMs in the world, covering all products and audiences at Canva from consumer, to B2B, to education.

Surry Hills, New South Wales, Au

Leading the Core Product Experience group of PMMs, covering all of Canva's incredible products and guiding their related teams including the our amazing work products squad, creative products squad, platform squad, and cross team support.

Surry Hills, New South Wales, Au

Leading the Key Products PMM team to empower every Canva community member achieve their design goals by showing how easy and beautiful it can be to make presentations, videos, social content, infographics, posters, cards... and pretty much anything else!

Surry Hills, New South Wales, Au

Leading the charge on Canva's growth products - currently video and presentations. We're revolutionising the way clips are created, and reimagining what it means to present. Create your own professional quality videos by dragging and dropping things exactly where you want them, publish them directly where you need them in the right sizes, and do it for free. Create customer-ready, on-brand, graphic-designer quality presentations in minutes. Pre-record each slide so every word makes an impact, but present them live so you can ask and answer questions, and interact with your audience.

Surry Hills, New South Wales, Au

Continuously building these knowledge areas:• Customer - deep understanding of our different customer groups (segments and personas), what they're trying to do in the product, and what their pain points are• Product - made sure we were experts in the product itself, on top of every part of it, and how it works together• Market - we strove to understand what competitors were doing, and what the market in general was doing. For example, is the area becoming more fragmented (more specialist software) or is it converging (like ours was, where safety, operations, and quality software are all becoming one)Consistently nailing these execution areas:• Execute amazing launches. We took everything we knew from above, and crafted written value propositions for specific segments and personas that could be used by all the sales and marketing teams• Tell great stories outside of launches. We strove to find relevant moments in the market to shed light on the problems that SafetyCulture solves. • Bring everyone on the journey to be experts. It was my goal to make sure that everyone in the business was working together, and knew what we'd uncovered about the product, customer, and market so they could make the best decisions in their own areas.

Redmond, Washington, Us

Lead product marketer for all up Surface seasonal marketing strategy, and the Surface Pro product line. Responsible for:- Developing full funnel marketing strategies across product lines to drive sales, usage and advocacy of Surface devices. - Defining the target audience, bringing customer and market insights to product design and development, and developing the high-level product positioning.- Creating specific execution plans to raise awareness and purchase intent for Surface ProApril 2016 - September 2017 | PMM - Surface Accessories and PC AccessoriesResponsible for developing go to market plans and attach strategies for Surface and Windows accessories. This includes developing market reach plans, determining market opportunities in different geos, defining pricing strategy, identifying consumer needs, defining value propositions and communication plans. I owned delivering GM $s for Mice, Keyboards, WDA, webcams, headsets and PC Gaming accessories worldwide.

Redmond, Washington, Us

Responsible for developing retail marketing plans for Windows PCs, including labour training programs, visual merchandising, online assets, and retailer co-marketing (above and below the line). Also created digital marketing campaigns for key launches, including working with creative agencies on web, social and mobile marketing campaigns and executing them with retail partners. January 2014 - December 2014 | Developer Audience MarketingResponsible for marketing the Windows 8.1 platform to developers to drive the creation of native consumer and commercial apps. This included content marketing, running events and workshops, and creating targeted campaigns and competitions.

Cn

Contract project to redesign & develop a website for a large mining company

Sydney, Nsw, Au

Developed a data led marketing strategy for a NFP travel organisation to drive awareness and conversion.

Bachelor Of Commerce (Liberal Studies), Economics, Marketing

Completed Hsc

Education record