As the Head of Content at glassCanopy Marketing, I oversee the development and execution of content strategy across multiple channels and formats, including eBooks, white papers, email lead nurture, social media, newsletters, and more. I manage and coordinate a team of freelance writers and designers, ensuring high-quality and timely delivery of content projects that align with the clients' goals and brand voice. This includes writing and editing engaging and informative content for various B2B audiences, with ultra-specialized expertise in targeting doctors, cybersecurity professionals, and audiences for additional SaaS and enterprise software solutions.With over 7 years of experience in content marketing and writing, I have developed a strong expertise in SEO keyword research and placement - particularly for hard-to-reach audiences. I am passionate about creating content that educates, inspires, and converts, and that reflects the values and vision of the clients I work with. Outside of work, I enjoy ballet, musical theater, and puppies.