Responsible for social marketing strategy and content development for all MultiCare Health System social channels including hospitals, urgent care clinics and Foundation events.

I write consumer-centric stories for the MultiCare Health System blog and connect consumers MultiCare hospitals and events via social channels.Ambulances and cars drive people to MultiCare hospitals. Social media drives the story of our brand and our services to the community.

Developed social marketing strategy. Managed, published and created content. Collaborated with research, design and product team to coordinate content with product launches, events and partnerships. Wrote copy for web, product packaging and social.

Brand confidant; helped build brand, develop content for website and email marketing campaigns.

The revolution is resale. Co-created Swap Meet Mama, an online community for buying, selling and swapping secondhand goods (swoon!). Developed content, strategy and creative for marketing channels. Managed promotions, social media, community outreach and media relations.

Wrote copy for client marketing and advertising campaigns. Channels included radio, outdoor, transit, print, web, email, direct mail and TV. Worked with team to develop creative concepts for client campaigns. Crafted names, taglines and key messaging for branding projects. Managed and wrote JayRay’s newsletter, Red Sauce. Tracked and measured newsletter and website engagement. Also wrote and developed copy for JayRay website and social media channels.

Content strategist; worked with team to develop web copy for website redesign and develop marketing plan for new service line. Preserved brand voice through English translation of website.

Guided team through English translation of brand guide to ensure the essence of Koeka came through.

Voice of the Alumni Association. Keeper of the brand. Director, writer and researcher for all communications, including email, web, print and social media. Communication strategist; tracked and measured engagement across all Alumni Association channels.

Worked with team to translate consumer research insights into content for weekly newsletters, company blog, research report promotions, social media channels and webinars.

Implemented reading programs in schools K-8, community colleges and adult education centers across the United States. But mostly in Texas.

Supported the largest advertising group at the Seattle Times. Creator, director and lyricist for Seattle Times Supremes.

Reported on community-based stories. Tattoos. Cedar Trees. Migrant farm worker services. Kittens. Local war heroes. Noxious weeds.