Jennifer Zahn Email & Phone Number

Austin, Texas, United States

• Lead editorial management team, which includes eight seasoned Content Directors and Managers who oversee an expansive freelance network and 50+ full-time employees that supply our top sports verticals with web/app and.
• Responsible for helping set editorial and social media goals that support business objectives for growth in revenue, brand, subscriber acquisition and retention, customer satisfaction, etc.
• Make business cases for managers to receive the resources and support they need for their teams to hit on- and off-platform KPIs in traffic, engagement, conversion, and monetization
• Manage and deliver performance reporting at the vertical and manager level; work with B.I. team to develop content analytics dashboards
• Implement and reinforce best practices for content production, publication and distribution
• Develop and implement changes needed to execute next-generation content vision and KPI targets in accordance with top- and bottom-line company goals

Austin, Texas, United States

• Directed creative and editorial strategy for several major sports verticals in the FloSports portfolio by developing and managing teams responsible for creating content that engages fans, promotes live events, tells.
• Oversaw a team of 17 direct reports with subject matter expertise across multiple sports and content mediums, including writers, on-camera talent, videographers, etc.
• Leveraged on- and off-platform content data to measure impact, monitor audience trends, and make business cases for resources (budget, headcount, time, internal/external assets, etc.)
• Managed the rapid growth of FloRacing through the integration of several acquired motorsports brands and product offerings, which included the onboarding of new content employees with diverse skillsets, ideation and.
• Pitched and led operational scaling and efficiency efforts cross-departmentally with Product/Engineering, Marketing, Rights Acquisition, Sales, Live Production

Austin, Texas

• Oversaw the publishing of content across our network of sports verticals and helped shape the direction of our digital editorial coverage. KEY RESPONSIBILITIES:
• Coordinated day-to-day and long-term editorial operations of FloSports’ content teams
• Developed content strategies to drive traffic, subscription and engagement
• Directed the development and execution of written content ideas and video concepts
• Managed budgets for team travel, freelance, and project expenditures
• Ensured content team members and external contributors executed assignments on task and on time

Austin, Texas

• Armed with a keen eye for detail, I helped polish and clarify FloSports' web content while preserving our authors' unique styles and encouraging them with constructive feedback. I also contributed key event and.
• Respected our writers’ voices while enforcing the company style guide
• Refined copy to ensure it was engaging, well-written and logically structured
• Corrected grammar and spelling errors
• Checked facts and worked with our writers to resolve discrepancies
• Identified potential legal problems in the text—such as libel, plagiarism, and copyright violations—and discussed them with authors and editorial management

Remote

• Proofread, fact-checked, edited and wrote for a variety of clients in financial services, healthcare, music, fashion and sports industries
• Produced website content, press releases, email marketing campaigns, advertising materials, blogs, scripts, brochures, white papers and various types of short- and long-form content
• Corresponded with clients to ensure delivered products met their needs and helped pitch ideas for future projects

Troy, Alabama

• Assisted the men’s and women's track and field and cross country staff with duties in all event areas of the track and field and cross country programs
• Planned and implemented training programs
• Studied training and technical theories
• Recruited prospective student-athletes using ACS, MileSplit, NCSA and DyeStat while staying compliant with NCAA regulations
• Assisted the event director with various home meets and camps
• Adhered to all NCAA and Sun Belt Conference rules

Troy, Alabama

• Assisted the Sports Information Director and staff in publicizing Troy University's NCAA DI intercollegiate athletics program, which includes 17 teams
• Wrote, edited and designed effective athletic communications, publications and multimedia, including press releases, media guides, social media updates and website content
• Helped maintain troytrojans.com with timely sports coverage and feature stories
• Assisted in game-day operations and management while updating statistics with StatCrew
• Created promotional materials using Adobe InDesign, Photoshop and Premiere

Milwaukee, Wisconsin

• Designed and implemented comprehensive training programs for Division I men’s and women’s hurdlers as well as multi-athletes (pentathlon, heptathlon, decathlon)
• Organized and conducted practice sessions; filmed meets and recorded splits and results; collaborated with staff to manage the team
• Coached two Big East Conference champions and two Big East runner-ups in addition to PRs for every hurdler on the squad in ‘14 and ‘15

Milwaukee, Wisconsin

• Planned, wrote, and edited communications, web content, marketing and advertising materials for Baird's internal and external audiences, with a focus on the Private Wealth Management business unit and broader associate.
• Provided communications counsel, planning and implementation for Baird's field of Financial Advisors as well as other internal clients, including senior management, department heads and project leaders
• Drove Financial Advisor recruitment efforts with direct mailers, social media campaigns, web content and other written solutions
• Supported tactical communication needs through regular copy editing and proofreading responsibilities
• Worked closely with department teams (design, project management, digital communications, public relations, etc.) to execute projects from planning and conception through design and delivery
• Other projects included regularly scheduled publications like the PWM Monthly newsletter, PWM Sales Spotlight, and intranet-hosted Baird News stories

Greater Milwaukee Area

• Wrote daily online and weekly print articles on the education beat and general news for the largest newspaper in Wisconsin
• Posted blogs and breaking news online, sourced and pitched story ideas, collaborated with a team of professional reporters
• Interviewed prominent community figures and established relationships with sources on my beat
• Landed three front-page stories covering politics and education in Wisconsin

Greater Milwaukee Area

• Wrote two articles per week for the university’s student-operated newspaper
• Covered news and sports as a sophomore, arts and entertainment as a junior and investigative topics as a senior
• Won a Milwaukee Press Club Award for Excellence in Journalism

New Berlin, Wisconsin

• Developed and fulfilled marketing campaigns as well as conducted client research and communication audits
• Wrote and edited news releases, brochures, direct mailers and other promotional materials
• Summarized market research and calculated ROI through ad and media value and social media analytics

Greater Milwaukee Area

• Wrote monthly feature stories, weekly online content for student-operated magazine
• Engaged in peer copyediting and design consultation
• Won two Milwaukee Press Club awards and several staff-nominated honors

Greater Milwaukee Area

• Coordinated signature annual fundraiser “Centro LeGala” with executive director
• Managed social media outlets, produced newsletters, press releases, invitations
• Corresponded with prominent Milwaukee businesses and individuals for sponsorships and donations
• Secured more than 250 event sponsorships for $30,872 in net profits

Greater Milwaukee Area

• Wrote press releases and newsletters, developed website content, assisted marketing campaigns
• Organized commercial schedules, created business proposals and developed on-air scripts for hosts
• Created event recaps, interviewed athletes at sporting events, edited audio and video, designed surveys

Greater Milwaukee Area

• Compiled weekly event calendars and accompanying descriptions for print
• Wrote feature and news articles for the music and entertainment sections
• Interviewed high-profile music acts and performers as well as local talent
• Secured an interview with Cheap Trick guitarist Rick Nielsen for a featured profile

Greater Milwaukee Area

• Wrote news releases, media advisories, website content
• Researched and wrote speech content, background papers for Mayor Tom Barrett
• Managed image/photo library and news clips

Bachelor Of Arts (B.A.), Journalism, Marketing

Activities and Societies: The Marquette Journal, The Marquette Tribune, Marquette University Track and Field

Master’S Degree, Sport And Fitness Administration/Management

Activities and Societies: Troy University Track and Field, Athletic Media Relations and Sports Information

College/University Preparatory

Activities and Societies: Track and Field, German Club, The Highlander Newspaper