Jennifer Zahn Email & Phone Number

Austin, Texas, United States

• Lead editorial management team, which includes eight seasoned Content Directors and Managers who oversee an expansive freelance network and 50+ full-time employees that supply our top sports verticals with web/app and social media content• Responsible for helping set editorial and social media goals that support business objectives for growth in revenue, brand, subscriber acquisition and retention, customer satisfaction, etc.• Make business cases for managers to receive the resources and support they need for their teams to hit on- and off-platform KPIs in traffic, engagement, conversion, and monetization• Manage and deliver performance reporting at the vertical and manager level; work with B.I. team to develop content analytics dashboards • Implement and reinforce best practices for content production, publication and distribution• Develop and implement changes needed to execute next-generation content vision and KPI targets in accordance with top- and bottom-line company goals• Work with the Editorial Video Production team to prioritize projects and resources according to projected return • Partner with the Films & Entertainment team to identify opportunity and allocate resources in the development of storylines and field production for projects ranging from small-budget skinny films to six-figure docuseries• Collaborate with Operations to determine annual department budget, make vertical allocations, measure ROI, and adjust as needed • Work cross-departmentally with Marketing, Rights Acquisition, Sales, Product/Engineering, Live Production, etc. to gain alignment on strategy, resourcing, goal dependencies• Deliver content pitches to prospective partners, including major leagues and conferences, in the broadcast rights / content licensing space• Stay current with trends in the sports media landscape and analyze data to glean takeaways and channel insights into content strategies that grow the business

Austin, Texas, United States

• Directed creative and editorial strategy for several major sports verticals in the FloSports portfolio by developing and managing teams responsible for creating content that engages fans, promotes live events, tells compelling stories, and enhances the brand• Oversaw a team of 17 direct reports with subject matter expertise across multiple sports and content mediums, including writers, on-camera talent, videographers, etc.• Leveraged on- and off-platform content data to measure impact, monitor audience trends, and make business cases for resources (budget, headcount, time, internal/external assets, etc.)• Managed the rapid growth of FloRacing through the integration of several acquired motorsports brands and product offerings, which included the onboarding of new content employees with diverse skillsets, ideation and launch of new branded staples and franchises, and implementation of strategies that accelerated YOY growth in traffic, engagement, and subscription• Pitched and led operational scaling and efficiency efforts cross-departmentally with Product/Engineering, Marketing, Rights Acquisition, Sales, Live Production

Austin, Texas

Oversaw the publishing of content across our network of sports verticals and helped shape the direction of our digital editorial coverage. KEY RESPONSIBILITIES:• Coordinated day-to-day and long-term editorial operations of FloSports’ content teams • Developed content strategies to drive traffic, subscription and engagement• Directed the development and execution of written content ideas and video concepts• Managed budgets for team travel, freelance, and project expenditures• Ensured content team members and external contributors executed assignments on task and on time• Identified, assigned, and edited engaging stories that ranged from quick-hit news blasts to long-form features• Managed and interpreted KPIs to keep teams on track with traffic, subscription and engagement goals• Leveraged data for performance analysis and guidance to deliver feedback to content creators and inform new strategies• Attended live events to guide and contribute to on-site coverage, including video interviews, written content, social media, and video production• Managed the special features and copy-editing teams while enforcing the company style guide and sharing best practices for writing• Sourced and hired quality candidates for content roles, including freelancers• Facilitated the content development and curation process for new vertical launches

Austin, Texas

Armed with a keen eye for detail, I helped polish and clarify FloSports' web content while preserving our authors' unique styles and encouraging them with constructive feedback. I also contributed key event and storyline coverage.As the primary copy reviewer, I ensured quality and consistency prior to publishing. To accomplish this, I handled editing tasks across all of our sports verticals; refined content to ensure excellence and consistency; checked spelling, grammar, syntax, and flow; and ensured the tone, message and style accurately represented the FloSports voice.KEY RESPONSIBILITIES• Respected our writers’ voices while enforcing the company style guide• Refined copy to ensure it was engaging, well-written and logically structured• Corrected grammar and spelling errors• Checked facts and worked with our writers to resolve discrepancies• Identified potential legal problems in the text—such as libel, plagiarism, and copyright violations—and discussed them with authors and editorial management• Composed headlines that enticed readers and followed best practices for SEO• Consistently balanced deadlines with quality

Remote

• Proofread, fact-checked, edited and wrote for a variety of clients in financial services, healthcare, music, fashion and sports industries • Produced website content, press releases, email marketing campaigns, advertising materials, blogs, scripts, brochures, white papers and various types of short- and long-form content • Corresponded with clients to ensure delivered products met their needs and helped pitch ideas for future projects

Troy, Alabama

• Assisted the men’s and women's track and field and cross country staff with duties in all event areas of the track and field and cross country programs• Planned and implemented training programs• Studied training and technical theories• Recruited prospective student-athletes using ACS, MileSplit, NCSA and DyeStat while staying compliant with NCAA regulations• Assisted the event director with various home meets and camps• Adhered to all NCAA and Sun Belt Conference rules• Managed a team of student assistants

Troy, Alabama

• Assisted the Sports Information Director and staff in publicizing Troy University's NCAA DI intercollegiate athletics program, which includes 17 teams• Wrote, edited and designed effective athletic communications, publications and multimedia, including press releases, media guides, social media updates and website content• Helped maintain troytrojans.com with timely sports coverage and feature stories• Assisted in game-day operations and management while updating statistics with StatCrew • Created promotional materials using Adobe InDesign, Photoshop and Premiere

Milwaukee, Wisconsin

• Designed and implemented comprehensive training programs for Division I men’s and women’s hurdlers as well as multi-athletes (pentathlon, heptathlon, decathlon)• Organized and conducted practice sessions; filmed meets and recorded splits and results; collaborated with staff to manage the team• Coached two Big East Conference champions and two Big East runner-ups in addition to PRs for every hurdler on the squad in ‘14 and ‘15

Milwaukee, Wisconsin

• Planned, wrote, and edited communications, web content, marketing and advertising materials for Baird's internal and external audiences, with a focus on the Private Wealth Management business unit and broader associate population• Provided communications counsel, planning and implementation for Baird's field of Financial Advisors as well as other internal clients, including senior management, department heads and project leaders• Drove Financial Advisor recruitment efforts with direct mailers, social media campaigns, web content and other written solutions• Supported tactical communication needs through regular copy editing and proofreading responsibilities• Worked closely with department teams (design, project management, digital communications, public relations, etc.) to execute projects from planning and conception through design and delivery• Other projects included regularly scheduled publications like the PWM Monthly newsletter, PWM Sales Spotlight, and intranet-hosted Baird News stories

Greater Milwaukee Area

• Wrote daily online and weekly print articles on the education beat and general news for the largest newspaper in Wisconsin• Posted blogs and breaking news online, sourced and pitched story ideas, collaborated with a team of professional reporters• Interviewed prominent community figures and established relationships with sources on my beat• Landed three front-page stories covering politics and education in Wisconsin

Greater Milwaukee Area

• Wrote two articles per week for the university’s student-operated newspaper• Covered news and sports as a sophomore, arts and entertainment as a junior and investigative topics as a senior• Won a Milwaukee Press Club Award for Excellence in Journalism

New Berlin, Wisconsin

• Developed and fulfilled marketing campaigns as well as conducted client research and communication audits• Wrote and edited news releases, brochures, direct mailers and other promotional materials• Summarized market research and calculated ROI through ad and media value and social media analytics

Greater Milwaukee Area

• Wrote monthly feature stories, weekly online content for student-operated magazine• Engaged in peer copyediting and design consultation• Won two Milwaukee Press Club awards and several staff-nominated honors

Greater Milwaukee Area

• Coordinated signature annual fundraiser “Centro LeGala” with executive director• Managed social media outlets, produced newsletters, press releases, invitations • Corresponded with prominent Milwaukee businesses and individuals for sponsorships and donations• Secured more than 250 event sponsorships for $30,872 in net profits

Greater Milwaukee Area

• Wrote press releases and newsletters, developed website content, assisted marketing campaigns• Organized commercial schedules, created business proposals and developed on-air scripts for hosts• Created event recaps, interviewed athletes at sporting events, edited audio and video, designed surveys

Greater Milwaukee Area

• Compiled weekly event calendars and accompanying descriptions for print• Wrote feature and news articles for the music and entertainment sections• Interviewed high-profile music acts and performers as well as local talent• Secured an interview with Cheap Trick guitarist Rick Nielsen for a featured profile

Greater Milwaukee Area

• Wrote news releases, media advisories, website content• Researched and wrote speech content, background papers for Mayor Tom Barrett• Managed image/photo library and news clips

Bachelor Of Arts (B.A.), Journalism, Marketing

Activities and Societies: The Marquette Journal, The Marquette Tribune, Marquette University Track and Field

Master’S Degree, Sport And Fitness Administration/Management

Activities and Societies: Troy University Track and Field, Athletic Media Relations and Sports Information

College/University Preparatory

Activities and Societies: Track and Field, German Club, The Highlander Newspaper