Vice President / Creative
Kansas City, Missouri
As VP of Creative at GlynnDevins I'm charged with oversight and management of the creative teams and product. This includes a full-range of services and executions including: branding, identity design, broadcast, websites and other digital tactics, print, collateral, direct mail, long-format video and various other types of communications—sometimes even humorous signs for our office.The creative staff at GlynnDevins is comprised of a large team of art directors and copywriters as well as… Show more As VP of Creative at GlynnDevins I'm charged with oversight and management of the creative teams and product. This includes a full-range of services and executions including: branding, identity design, broadcast, websites and other digital tactics, print, collateral, direct mail, long-format video and various other types of communications—sometimes even humorous signs for our office.The creative staff at GlynnDevins is comprised of a large team of art directors and copywriters as well as in-house copy editors, proofreaders, digital specialists, video editors, photographers and producers. Currently the staff numbers more than 40 associates. My strategic approach is rooted in my experience-rich understanding of senior living – and my years as an art director on senior living accounts. For more than a decade, I've created thoughtful, effective ads, direct mail, marketing materials and video. I've spent a great deal of time on site with many of our clients, getting to know communities, residents and staff. The communications pieces I create resonate with the real world of retirement communities: They’re respectful, insightful and compelling. The expectations of my staff are to be sensible, well-informed about the senior living industry, and capable of exceptional bursts of inspired, smile-inducing creativity. My preference is to have delighted clients, and our department works hard to ensure they stay that way—but we always makes time for fun. Show less