Partner and lead graphic designer for a small, versatile marketing cooperative. I provide graphics support for all agency clients, as well as manage communications, direct meetings and cultivate new business. Work includes UX design, web design and social media management, labels and package design, video production and trade show design. Recent projects include:• Restaurant brand development, SEO management, website design, photography and billboard design• Brand improvement for a health and beauty, creating packaging systems and labels for POP display, vendor communications • Created an original identity for a cloud-based surveillance and loss prevention company, providing a website and print design.

Provided the full complement of graphic design and marketing services within Ruthman's internal Marketing Dept. Daily tasks included updating and optimization of print and digital collateral for Ruthman's family of pump and valve manufacturers. Focusing on product-specific materials, as well as unique service-based differentiators, I used my skills to bring Ruthman's industry-leading quality into the 21st century. Additional responsibilities included video and animation production, educational illustration, print document template design, web design, UI/UX prototype creation, sourcing apparel, promotional items and vendor communications. I worked directly with the Engineering and Sales teams to create the most accurate and up-to-date materials across all Ruthman Companies divisions.

Lead communications specialist managing the social media presence for one of the oldest, and largest, veterans organization in the U. S.. Curating original content, art directing and scheduling all social media posts in coordination with corporate partners, agencies and internal departments. Ongoing goals include membership growth, encouraging donations and promotion of volunteer programs. I engage with our community as the social media voice of DAV, responding to comments and provide high-level customer support for a wide variety of requests. Key achievements:• Connected thousands of veterans and their families with their earned VA benefits through social media engagement.• Grown LinkedIn followers by 200% and Instagram followers by 60%, and increased engagement on Facebook and Twitter, in spite of the diminishing audiences for these networks.• Written and executed a organizational guide to social media standards and behavior for DAV employees and its 1 Million+ members.

Working as a contractor for Luxottica, I was a member of a multi-layered team, coordinating email marketing campaigns for major optical brands. Clients included LensCrafters, Pearle Vision and Sunglass Hut. Utilizing Salesforce Marketing Cloud and Oracle Responsys platforms, I set up promotional email campaigns targeted to millions of potential customers. Additional functions included organizing subscriber data, quality assurance testing, proofing and scheduling email delivery.

Reporting directly to the Marketing Director, I oversaw production of all creative marketing collateral. I provided creative direction, maintain brand standards, and set the tone for all marketing communications. I worked in conjunction with marketing staff in our international offices, ensuring proper brand representation across the Americas and Europe. Responsibilities included:• Set annual plans for company video program. Shoot, edit, produce and distribute 30+ videos annually to train internal staff, support trade shows, promote products and educate customers through tutorials. Since starting the program in 2008, I produced over 250 professional videos.• Produce high volumes of product literature, print and web ads, and promotional items. Worked with contractors, in-house designers and produced much content myself.• Assisted with the recruitment, interviewing and hiring of new designers and marketing staff.• Delivered a global monthly email newsletter in four languages to over 80,000 subscribers. Responsible for growing the audience, creating online content and distribution via Constant Contact.• Built and maintained content on oceanoptics.com. Acted as creative lead for website team, providing visual direction and training staff in the WordPress CMS platform.• Promoted company brand through social media and online advertising, driving visitors to the website through targeted Google AdWords campaigns.

Supported all creative efforts of the Marketing department. Worked directly with the MarComm Manager and Production Artist to optimize output and grow the reach of the Ocean Optics brand. Daily responsibilities included website maintenance, product photography, product illustration and creation of infographics, direct-mail marketing, copy writing and web analytics. Achievements included:• Implementation of a tutorial and promotional video program in 2008. Steadily increased production and distribution through YouTube, oceanoptics.com and spectroscopyTV.com. Would go on to produce hundreds of videos.• Provided design support for 30+ annual trade shows and company events. Designed product sheets, large format graphics, video loops and 3D elements.• Led a top down redesign of the corporate identity, designing a new logo, and establishing global brand standards still in use today.• Created the company’s first product-specific packaging system. Worked directly with vendors and the Engineering and Shipping teams to create unique boxes, inserts and graphics. This greatly improved customer experience, and minimized RMAs.• Expanded the use of social media marketing and increased customer engagement with targeted email campaigns.• Designed over 25 logos for Ocean Optics products.

Illustrated new and classic cars for collectible die-cast model packaging. Technical and artistic specifications were provided by the Production Manager. Responsibilities included gathering reference images and producing high-quality renderings using Adobe Illustrator and Photoshop. Illustrations were incorporated into 1/64th scale model packaging and printed on trading cards and POP displays.

Promotion of school events by creating and distributing printed flyers and handmade posters. Coordinating on- and off-campus activities with various student groups to ensure student participation. Included hosting and working events at the direction of Student Life Center Management and School Administration. Other daily activities included: maintaining student life facilities and equipment, as well as sorting and distributing school mail.

Provided in home sales presentations for Cutco Cutlery. Establish a customer base. Create and follow up on leads over the phone.