Jerlyn Lim is a Strategic Insights and Analytics at The Coca-Cola Company. She possess expertise in strategy, brand development, marketing, marketing strategy, digital marketing and 7 more skills. Colleagues describe her as "No nonsense, direct, gets things done. It has been a pleasure working with Jerlyn. She has been a staunch ally in our digital transformation for ASEAN, our media drastically shifted to digital while she was Head of Media. A true “partner in crime”, she helped me navigate the ins and outs of how to navigate the radical changes we were to implement in the region. But more than her track record and range of expertise holding various roles throughout her career, Jerlyn is one of those rare… Show more" and "I had the pleasure of working under Jerlyn's leadership as a Senior Brand Manager reporting directly to her. She is a very friendly and approachable supervisor, always open to ideas and suggestions from team. She is not afraid to challenge the status-quo, allowing us to experiment and learn while keeping an astute eye on the country’s P&L. Under her stewardship, Bayer CH market share grew exponentially to move from No. 3 to No. 2 in Singapore. Jerlyn empowers her team to step up… Show more"