Jermyn Toh Email & Phone Number

Singapore

Singapore

Champion of a customer-first approach in the creation and meticulous execution of end-to-end omni-channel marketing strategies across owned, earned and paid channels.Extensive experience in:- developing effective brand and marketing strategies as well as the delivery and optimising of successful digital marketing, social, PPC, SEO, email, customer retention and loyalty programmes- qualitative and quantitative research studies to uncover customer needs, behaviours and experience… Show more Champion of a customer-first approach in the creation and meticulous execution of end-to-end omni-channel marketing strategies across owned, earned and paid channels.Extensive experience in:- developing effective brand and marketing strategies as well as the delivery and optimising of successful digital marketing, social, PPC, SEO, email, customer retention and loyalty programmes- qualitative and quantitative research studies to uncover customer needs, behaviours and experience gaps- structured analytical thinking and data-driven decision making that drive results- effective leveraging of marketing technologies and data for transformative growthTechnical proficiency in:- tracking and analytics tools like Google Tag Manager, Google Analytics and Adobe Analytics- dashboards and visualisations with Data Studio, Tableau, SQL and Python- hypothesis driven Multi-Variant and A/B testing Show less

Singapore

Measurement planning, optimisation and analytics expert with hands-on implementation experience. Deep experience in Google Analytics 360, Tag Manager and Data Studio from partnering business users to co-design impactful interactive dashboards and reports.Experienced client partner helping leverage data to solve problems and drive revenue.Key highlight:- business analysis, planning and implementation of an analytics solution for 15 multi-language markets tracking… Show more Measurement planning, optimisation and analytics expert with hands-on implementation experience. Deep experience in Google Analytics 360, Tag Manager and Data Studio from partnering business users to co-design impactful interactive dashboards and reports.Experienced client partner helping leverage data to solve problems and drive revenue.Key highlight:- business analysis, planning and implementation of an analytics solution for 15 multi-language markets tracking media performance, customer behaviour, acquisition, conversion and retention Show less

Singapore

Responsible for lead-generation scaling by leveraging SEO, PPC, social media, email campaigns, referral programs, events and other digital initiatives. Well versed in competitive analysis, keyword research, content optimisation, targeting strategies, conversion tracking and technical SEO.Strong aptitude for building deep collaborative relationships with senior clients and their stakeholders.Key highlights:- spearheaded the development of a successful brand strategy for a new… Show more Responsible for lead-generation scaling by leveraging SEO, PPC, social media, email campaigns, referral programs, events and other digital initiatives. Well versed in competitive analysis, keyword research, content optimisation, targeting strategies, conversion tracking and technical SEO.Strong aptitude for building deep collaborative relationships with senior clients and their stakeholders.Key highlights:- spearheaded the development of a successful brand strategy for a new hospitality e-commerce platform Show less

Southeast Asia

Deep proficiency in and commitment to:- developing influential and collaborative relationships with stakeholders at every level to leverage marketing technologies with actionable strategic business insights to drive innovation and growth- supporting operations and sales teams in the scoping of strategy deliverables, leading the delivery of strategy engagements and localising global best-practices to suit business needs- transforming the use of email, paid social, audience targeting… Show more Deep proficiency in and commitment to:- developing influential and collaborative relationships with stakeholders at every level to leverage marketing technologies with actionable strategic business insights to drive innovation and growth- supporting operations and sales teams in the scoping of strategy deliverables, leading the delivery of strategy engagements and localising global best-practices to suit business needs- transforming the use of email, paid social, audience targeting and cross-channel marketing technologies to build impactful data-driven marketing solutions- championing omni-channel and data-driven marketing as a conference speaker and marketing technology trainer in Singapore, Hong Kong, Taiwan, China & Indonesia Show less

Singapore

Responsible for and deep experience in:- leading innovative technology solution activities in the SaaS domain for email marketing, paid social, audience targeting, cross-channel marketing and data tools- managing the RFI/RFP response throughout the sales cycle including requirements mapping, high-level solution design, solution sizing, demonstrations and presentations- leading 'test and learn' programs to help marketers and their agency partners identify and evaluate actionable… Show more Responsible for and deep experience in:- leading innovative technology solution activities in the SaaS domain for email marketing, paid social, audience targeting, cross-channel marketing and data tools- managing the RFI/RFP response throughout the sales cycle including requirements mapping, high-level solution design, solution sizing, demonstrations and presentations- leading 'test and learn' programs to help marketers and their agency partners identify and evaluate actionable opportunities to improve digital efforts- public speaking with the ability to deliver messages clearly to technical audiences and C-level executives Show less

Singapore

Extensive and deep experience in:- leading brand strategy, digital campaign planning and the creation of purposeful experiences built from core insights, business fundamentals and best practice benchmarks- developing digital touch points, engagement experiences, content strategies, social media intelligence and digital audit initiatives to uncover actionable insights- cultivating trusted relationships with senior stakeholders at Visa International, Diageo, DHL and Aviva across the… Show more Extensive and deep experience in:- leading brand strategy, digital campaign planning and the creation of purposeful experiences built from core insights, business fundamentals and best practice benchmarks- developing digital touch points, engagement experiences, content strategies, social media intelligence and digital audit initiatives to uncover actionable insights- cultivating trusted relationships with senior stakeholders at Visa International, Diageo, DHL and Aviva across the region as their key partner for successKey highlights:- success of digital efforts contributed to Mercedes-Benz becoming the top selling car brand 2013- successfully creating two new business offerings for BBDO that increased agency revenues by 20%- Runner-Up, Southeast Asia Planner of the Year at Campaign Asia’s 2012 Agency of the Year Awards Show less

Kuala Lumpur, Malaysia

Responsible across Singapore and Malaysia for:- leading digital, shopper marketing, retail and integrated communications planning- formulating effective strategies and impactful marketing plans through well grounded market, consumer persona and journey map research- helping align brand strategies, digital touch points and marketing activities to successfully realise business goals for global brands like Apple, Abbott, Pfizer, Wyeth, GSK, Unilever and Malaysia AirlinesKey… Show more Responsible across Singapore and Malaysia for:- leading digital, shopper marketing, retail and integrated communications planning- formulating effective strategies and impactful marketing plans through well grounded market, consumer persona and journey map research- helping align brand strategies, digital touch points and marketing activities to successfully realise business goals for global brands like Apple, Abbott, Pfizer, Wyeth, GSK, Unilever and Malaysia AirlinesKey highlight ~ joint wins at the Malaysia PR Awards with FleishmanHillard:- Gold Campaign of the Year 2007- PR Innovation of the Year 2008- Healthcare Ethical Campaign Of The Year 2009 Show less

Kuala Lumpur, Malaysia

Set up the Malaysia office for an integrated advertising agency and gained rigorous experience in:- leading the growth and profitability of the business, providing strategic leadership, building partnerships and overseeing the administration of the agency- financial accountability, fiscal management, corporate governance, compliance and ethics- hiring, training, motivating and retaining highly engaged and driven creative, client servicing, planning and technology teams - being a… Show more Set up the Malaysia office for an integrated advertising agency and gained rigorous experience in:- leading the growth and profitability of the business, providing strategic leadership, building partnerships and overseeing the administration of the agency- financial accountability, fiscal management, corporate governance, compliance and ethics- hiring, training, motivating and retaining highly engaged and driven creative, client servicing, planning and technology teams - being a dynamic leader who is nurturing, energetic and emotionally intelligent- building relationships with senior-level client as their trusted partner Key highlight:- nurtured and inked an associated agency agreement with FleishmanHillard for Paprika Singapore and Malaysia Show less

Set up the Malaysia office for an integrated advertising agency and gained rigorous experience in:- leading growth and profitability, providing strategic leadership, building partnerships and overseeing the administration of the agency- financial accountability, fiscal management, corporate governance, compliance and ethics- being a dynamic leader who is nurturing, energetic and emotionally intelligent- hiring, training, motivating and retaining highly engaged and driven… Show more Set up the Malaysia office for an integrated advertising agency and gained rigorous experience in:- leading growth and profitability, providing strategic leadership, building partnerships and overseeing the administration of the agency- financial accountability, fiscal management, corporate governance, compliance and ethics- being a dynamic leader who is nurturing, energetic and emotionally intelligent- hiring, training, motivating and retaining highly engaged and driven creative, client servicing, planning and technology teamsKey highlight:- signed an associated agency agreement with FleishmanHillard for Paprika Singapore and Malaysia Show less

Responsible for providing leadership, highly effective project planning and successful delivery of solutions to meet the digital and technology needs of brands and businesses.Demonstrated strong relationship building skills, business acumen and strategic abilities that successfully grew revenues from client portfolios.Key highlight:- a portfolio I managed ranked in the top 5 for revenue generated in the region

Responsible for the development of new business, project delivery and the senior point of contact for global clients like VISA International, Singapore Tourism Board, Discover Channel and Asia Pacific Breweries.Results oriented team player who is proactive, with a strong work ethic and able to nurture strong alliances with client teams.Digitally savvy with robust knowledge and experience integrating communications across advertising, direct marketing and shopper marketing… Show more Responsible for the development of new business, project delivery and the senior point of contact for global clients like VISA International, Singapore Tourism Board, Discover Channel and Asia Pacific Breweries.Results oriented team player who is proactive, with a strong work ethic and able to nurture strong alliances with client teams.Digitally savvy with robust knowledge and experience integrating communications across advertising, direct marketing and shopper marketing disciplines. Show less

Key highlights:- refined project fiscal tracking within the agency to more accurately attribute revenue generated by different business units - receiving a triple promotion to Senior Account Manager after one year of employmentResponsible for client coordination, project scoping as well as working with project managers and different departments to successfully deliver brand and marketing projects.