Jerry R. Email & Phone Number

New York, NY, US

Vancouver, British Columbia, CA

• Drive data sales and marketing, campaign measurement/performance/partnerships, audience development, and advanced brand analytics
• Established measurement and performance of CTV campaigns, resulting in higher CPMs and a fourteen-point increase in engagement on average
• Revamped audience analytics to demonstrate BBTV’s audience quality over YouTube Select

London, England, GB

• Spearheaded the media analytics and data strategy for over $1B in media spend across all digital and traditional media platforms with a team of 20+ global associates while overseeing the marketing technology upgrade.
• Executed US + Canada analytics and insights projects showing performance of media and brand performance, optimization, and lift
• Championed the enterprise partnership with Oracle’s Moat and iSpot, established best practices, and built a case for investment shifts to connected TV (CTV)
• Developed new audience targeting using addressable TV (digital + traditional TV) which showed a 12% increase in ad engagement
• Evaluated and promoted new measurement and performance methodologies with a particular focus on mobile and advertising-based video-on-demand (AVOD)
• Conceived and implemented a comprehensive data strategy automating dashboards with marketing platform data

New York, NY, US

Lead the team responsible for the execution of enterprise CRM, analytics, and, marketing operations that have a direct impact on sales and customer experience. Drive an executive-sponsored change in the culture to look at consumer data as an asset. Operationalize advanced analytics tactics across all brands by utilizing methodologies and business.

Stamford, Connecticut, US

• Led a team of sales professionals, data scientists, and business analysts to operationalize Linear TV, over-the-top (OTT), and digital ISP data on over 23 million homes for business decisions, audience analytics.
• Developed strategies sales and marketing incorporating set-top box, OTT, and digital data to make better sales decisions such as acquisition, retention, and partner intelligence
• Incorporated 1st- and 3rd- party data to further develop audience and household profiles for auto, pharmaceuticals, CPG, and entertainment which included dynamic ad insertion for specific cases to drive sales lift
• Managed teams developing the data tools including Tableau, Teradata, and custom development of existing BI systems utilizing the Agile development methodology as business Scrum Master
• Created and executed anonymous data-sharing agreements with companies creating custom segmentations based on co-mingled data

New York, NY, US

• Led business development, account management, and research/product delivery for cross-platform products/services with major TV/digital publishers and MVPDs. Areas of focus included cross-platform/alternative TV.
• Supported over $200M in revenue annually and assisted in negotiating long-term MSAs
• Subject matter expert on multiplatform media with detailed knowledge of audience measurement and new monetization models on ad inventory, including how programmatic will change the sales cycle
• Led the domestic and international sales for mobile media measurement by developing solutions for measurement of tween/teen media usage-Joined Nielsen in 2008 with the aqusistion of Telephia, a mobile media startup.