Dokio, a SaaS platform, empowers businesses to overcome various challenges and bottlenecks involved in content creation, allowing them to produce a variety of high-quality assets for multiple channels in a fraction of the usual time.

Marks and Spencer is the oldest retailer in the UK; embedded into community and history with a reputation of trust, quality and value. My experience at M&S has been anything but “normal”. Two weeks after starting saw the UK go into the first Covid lockdown. While not ideal, it gave me many opportunities and experiences I would not have otherwise had. I worked across the business specifically focusing on womenswear, menswear and the digital and data team.

CSM Engage is the digital and data division of CSM, an award winning sports marketing business that provides digital sponsorship strategies to global brands. With the focus on being measurable and transparent in an industry that previously lacked accountability. Through data capture mechanics, profiling and targeted communication, we help brands connect with customers at the right time with the right content. Driving conversions and impacting the success of sporting partnerships.My role as Client Services Director is to oversee the relationship with clients; ensuring long term, valuable relationships, delivered by creating a high performing, confident team. The role requires me to be innovation focused with a technical competence while still being able to get my hands dirty and operational. Challenging the conventional and setting up best practice policies and processes for teams that are located globally.

In 2018 TLA became the soul licensee for Puma Teamsports in Australia and New Zealand and thus I moved from Puma to TLA, Australia’s leading marketing and consulting/talent management company. Continuing and building on from my previous role, I was able to put my project management skills to the test with two huge responsibilities. 1. The eCommerce client platform and integration with Salesforce and 2. The management of not one but two warehouse moves, for 200,000 units across 1,500 SKUs. Day to day I managed the relationship with more than 50 clubs Australia wide, integrating their feedback into design and customer service requirements. Along with P&L management, quarterly reporting to the Puma management team (including the APAC CEO), complex forecasting and ordering windows. For 2 years I had great exposure to a genuine global brand and was able to expand my skill set from previous employment.

PUMA is one of the world’s leading sports brands; designing, developing, selling and marketing footwear, apparel and accessories. My role within the Teamsports program was managing the day to day delivery of the multi-million dollar program, along with the development of processes to improve inefficiencies and increase sales. Day to day responsibilities include account management, budgeting, implementing customer focus initiatives and working collaboratively across different teams. Projects completed include integration of Salesforece CRM system and implementation of the stock management system.

As the Membership Brand Manager I was responsible for the strategic planning of the membership program. I was charged with delivering acquisition and retention programs to ensure the continued engagement and financial contribution of the member database. Membership being a primary contributor to the business P&L. In addition I was responsible for the day-to-day management and development of the CRM which includes all e-Commerce and sales/registrations. A key part of the role involved managing key supplier relationships to ensure that members were delivered the maximum benefits. Working with data was integral to my role, particularly looking to derive customer insights to help ensure the ongoing success of the program. During my time in this role I was the lead project manager for the implementation of Salesforce and mParticle. This included implementation and team member change management. With proven success, my role expanded to include the management of the customer service team. This included management of a 8+ team who were responsible for all customer engagement and servicing a database of more than 150,000 people.

My role in managing the Movers Portfolio including strategic planning, financial forecasting, maintaining and managing product costs, developing and maintaining client contracts, relationships and exploring new business opportunities. I gained experience in B2C communications through the creation and maintenance of the Moving Services website and the Australia Post Movers Kit.

As the Product and Marketing coordinator I was responsible for servicing the portfolio of products offered at First Direct Solutions. This included managing budgets, brand development and ensuring website content was up to date. Communication was vital to this role from sales assistance and complaints handling to updating the major internal stakeholders. As the Product and Marketing Coordinator I was responsible for the co-ordination of the Australian Lifestyle Survey and maintaining the advertising schedule.