Jess Strange Email & Phone Number

Canterbury, New Zealand

- Strategic ownership of key customer channels - create and own the Customer Strategy.- Leadership of the Retail Store Network (80 stores), Retail Operations, Customer Hub (Contact Centre and Customer Specialist Teams), Marketing, Communications, Research and Tactical Trading Planning functions – a team of circa 800 FTE's.

Christchurch, Canterbury, New Zealand

- Strategic ownership of the Farmlands Card business and Farmlands Customer Experience - create and own the Customer and Partner Strategy.- Leadership of the Farmlands Card team and Customer Hub – a team of circa 100 FTE.- Ownership of the Choices Rewards Loyalty Programme, providing $8m worth of benefits to our customers annually.

Canterbury & West Coast, New Zealand

- Strategic ownership of the Farmlands Card business. The Farmlands Card is a closed loop payments card accepted at over 7,000 Card Partner locations nationwide. The revenue is approx. $1.3 billion, with 155,000 cards in circulation, processing 6.9 million transactions annually.- Ownership of the Choices Rewards Loyalty Programme, providing $8m worth of benefits to our customers annually.During this period, the Farmlands Card underwent a significant transformation. The customer experience for customers and partners was clunky and our operational processes were poor. In order to compete, against other payment methods, both of these areas needed to be improved and we needed to create a digital future for Card. Key Achievements:- Increased revenue +16% – a significant result considering the impacts of covid.- Launched Farmlands Card online - opening up a new channel for customers and creating a new revenue stream with online only partners- Launched a digital payments wallet – enabling a seamless customer experience for customers and partners- Launched a new Farmlands Card value proposition into market – New Zealand’s most valuable Card

Canterbury & West Coast, New Zealand

- Strategic ownership for Farmland’s (and it’s supporting brands) marketing and communications functions. - This role supported a portfolio of brands (internal and external) - Farmlands, NRM Feeds, Reliance, McMillan Equine, Challenge Fuel and Gulf Oil.- Ownership of the Choices Rewards Loyalty Programme, providing $8m worth of benefits to our customers annually. This role had a particular emphasis on marketing strategy, brand, marketing communications and execution, loyalty, customer data and analytics, and customer experience across the Farmlands, NRM, McMillan Equine and Challenge Fuel Brands.In 2016, Farmlands underwent a significant Business Transformation programme ‘Braveheart’ which encompassed significant change across all of its systems and processes. As part of this cultural transformation, a new brand vision and identity was formed ‘Together Stronger’ designed to engage, connect and inspire our shareholders and our internal Farmlanders.

Hawke'S Bay