Jessica Drozd Email & Phone Number

New York, New York, United States

• Contributed to the evolution and expansion of the Circle Design System, taking part in the creation of new components and design patterns.• Collaborated with cross-functional teams to develop and maintain documentation for components within the Circle Design System, ensuring consistency and clarity in design implementation.• Conducted research and analysis to identify opportunities for improvement and enhancement of components within the Circle Design System.

• Led the transition from third-party services to an in-app experience, significantly reducing friction and enhancing user engagement.• Cut onboarding time significantly, enhancing efficiency and improving the overall user experience with user-friendly interfaces and interactive elements

New York, New York, United States

• Analyzed competitor websites through an SEO audit, identifying areas for optimization and informing Kazani's SEO strategy, resulting in a 15% increase in organic search traffic within three months.• Led a comprehensive keyword research initiative, identifying high-impact search terms aligned with Kazani's brand and product offerings, resulting in a 20% improvement in search engine visibility and a 10% increase in click-through rates for targeted keywords.

• Participated, and led all phases of the development process for user interface projects – from idea conception to wire-frames and prototyping, and to design and implementation. • Planned and ran user research and usability tests to optimize user engagement and design improvements needed to the user interface.• Worked closely with the product and tech teams to deliver hypothesis-driven designs to improve the user interface. Product features worked on include Gamification, Internationalization, and Minting Badges.

New York City Metropolitan Area

• Performed user testing sessions with over 9 users from varying user persona groups, uncovering key usability issues that hindered user experience and conversion rates.• Developed and presented a detailed report with tailored recommendations, leaving the Mural Routes team with actionable next steps for their website.

• Gathered and evaluated end-user requirements. • Conducted usability tests of the design changes made.• Participated in user research, identifying key pain points and strategies for solving customer problems. • Translated concepts into user flows, wireframes, mockups and prototypes that lead to intuitive user experiences.

Greater New York City Area

• Built and sustained relationships with level professionals. • Interviewed individuals to get a thorough understanding of their work and academic experience. • Crafted content for emails to effectively communicate offerings to potential clients regarding the services and products offered.

Binghamton, New York

• Collaborated on projects which included generating over $400,000 in revenue for the company. • Analyzed data and reports to produce valuable information that was used to increase profit. • Liasoned between local businesses which included engaging in marketing efforts. • Designed content which was used to inform individuals of any events going on

Master Of Science - Ms, Information Experience Design, 4.0

Awarded: Merit Scholarship Gradated with Highest Honors

User Experience

Bachelor'S Degree, Psychology

Activities and Societies: Sigma Delta Tau, American Red Cross