Jesse Beasley Email & Phone Number

Charleston, SC

Charleston, SC

Within my first 90 days, I restructured and revised the content of the WordPress-based B2B website, increasing organic traffic and lowering bounce rates YOY.Implemented a CRM to optimize lead capture and improve B2B sales processes.Established successful Google AdWords campaigns, resulting in 1-2 qualified daily leads for the B2B sales team.Created.

• I managed two apparel brands' email marketing calendars and drove sales by coordinating cross-platform brand messaging, product launches, and promotions.
• Through user experience optimization, product merchandising, and data management, I improved site conversion rates and increased revenue per user.
• I played a key role in brand development, product development, and website design for the company's newly created female-focused brand, The Tee Shop, which launched in June… Show more
• I played a key role in brand development, product development, and website design for the company's newly created female-focused brand, The Tee Shop, which launched in June 2022.
• I directed our internal creative team in producing web and email graphics and worked closely with the designers to create new product designs and collections. Show less

Charleston, South Carolina, United States

• Implemented marketing strategies to build brands, optimize websites, and profitably scale growth for clients from multiple industries (eCommerce, retail, etc.)
• Completed 7 website re-platforms and redesigns, increasing site performance and conversion rates (planning pages & site navigation, writing content, directing photoshoots).
• Wrote all copy and directed photography to produce all content needed for branding initiatives, site launches, and digital marketing… Show more
• Wrote all copy and directed photography to produce all content needed for branding initiatives, site launches, and digital marketing campaigns.
• Managed marketing calendars and oversaw client email marketing programs using Klaivyo and Mailchimp.
• Managed e-commerce photo studio, a responsibility that included: shoot logistics and planning, prop and supply management, client communications, creating shoot concepts, and all photo styling. Show less

United States

• Caspari sought to build an in-house eCommerce team to sell DTC through a multi-channel approach. Upon joining this team, I created the company’s first database of B2C product descriptions and information based on.
• Spearheaded B2C & B2B email marketing programs, managed social media channels, planned web and marketing content for multiple websites, and directed photoshoots.
• Updated visual and written content, merchandised collections, maintained landing pages, planned homepage content changes, and monitored customer experience on Shopify site.
• Implemented a new process for importing seasonal product data from a digital catalog.
• Promoted to eCommerce & Email Marketing Specialist to take over the planning and direction of brand photography by executing quarterly photoshoots to produce visual content for web and digital marketing
• Organically grew brand Instagram following to over 10,000 followers. Show less

• Manage the voice of the brand through writing all general brand content and product descriptions.
• Generate content and copy, including subject lines, headlines, and body copy for multiple weekly emails.
• Create content and manage the calendar for the blog and social media channels.
• Assist with content generation for paid/promoted posts or social media ads.
• Provide copy for misc. branding materials, including packaging inserts, product care guides, etc.

• Created engaging and high-converting copy content for web, emails, and catalogs.
• Provide all copy for misc. branding materials, including packaging inserts, product care guides, etc.
• Planned and published content via multiple social media channels to increase brand awareness and grow following.
• Managed SEO and blog postings to attract leads and convey the unique brand voice.
• Promoted to Copywriter Web Content & Copy Specialist and given additional… Show more
• Promoted to Copywriter Web Content & Copy Specialist and given additional responsibility to assist in visual content creation through photo planning and production.

Richmond, Virginia

As a contracted Copywriter at Capital One I worked on a creative team dedicated to Early/Ongoing Customer Engagement. We worked with strategist to create email campaigns for the "on-boarding" experience of new customers. These campaigns addressed the determined needs of a customer within the first 90 days of their experience as a Capital One card holder..

Richmond, Virginia

• Main team member on the sales floor responsible for client service and driving sales.
• Assume the role of the acting Manager on Duty. The MOD is responsible for overseeing the sales team, delegating tasks, driving sales, and upholding sales metrics during scheduled managing hours of a shift.
• Works closely with management to track sales metrics (i.e. return on visit, conversion, units per transaction, etc.) and identify/manage behaviors of the sales team that directly affect… Show more
• Works closely with management to track sales metrics (i.e. return on visit, conversion, units per transaction, etc.) and identify/manage behaviors of the sales team that directly affect sales numbers. Show less

Richmond, Virginia

• Upheld store visual and brand standards while also working to achieve company sales goals.
• Processed shipments and managed inventory.
• Maintained store displays, windows, and promotional signage.
• Styled clients and provided customer service above and beyond customer expectations.
• Coordinated local in-store private parties and events.

Richmond, Virginia

• Assisted Copywriter in day-to-day activities and work assignments.
• Wrote content, headlines, and created scratch ticket names for Virginia Lottery.
• Assisted with holiday scratcher graphics.

Upheld company expectations in customer service and relationship selling.

Bachelor Of Science (B.S.), Mass Communication/Media Studies

Studied Creative Advertising, with a concentration in Copywriting.

Consumer Apparel And Retail Studies

Activities and Societies: THREADS Student Fashion Organization