Jesse Becker Email and Phone Number

DEVELOPING MEANINGFUL CONTENT AND DESIGNWorking with a small team, freelancers & artists as well as in-house teams to transform, rebuilt and strengthen brands. Services: Marketing and Brand Consulting, Brand Development, Creative Direction for Content Production, Digital Marketing, and Branding.www.jessebecker.comRecent Projects:

Responsible for directing and overseeing a creative team in the development and execution of various projects. As Creative Director for Alape I was focused on strategy to reposition the brand into a more elevated space. Within this process, I worked closely together with there in-house design team to ensure the brand DNA was cohesive across all touchpoints.Achievements:- New visual concept and approach for still life and corporate imagery- Concept and content creation for the new ALAPE Journal- Development of video format, aDIALOG- Branding and Naming of new finishing category “Shaping Surfaces“- Successful launch of the “Shaping Surfaces” at ISH2019

Working closely with then Fashion Creative Director, Kostas Murkudis, this role was focused on developing and implementing a new visual identity and strategy to reposition the brand into a more elevated, contemporary space.In this role, I was responsible for directing and overseeing the in-house creative team in the development and execution of all seasonal marketing deliverables including retail, digital, social media and campaigns, globally.Achievements:- Switching from an external agency to an in-house only creative team. Growing and nurturing the team, driving recruitment.- Development and implementation of new visual identity and brand DNA.- Redefining the e-commerce experience through improved UX and product imagery.- Development and realization of Campaigns with Photographers such as Benjamin Huseby, Collier Schorr, Max Farago and Theo Wenner