Digital Product Manager - Lending Products - Vice President
Current- Own digital customer experience on browser/mobile for Citi's on-card consumer installment lending products, responsible for defining digital product vision and developing roadmap to achieve it.
- Manage teams of Agile developers, defining digital product vision and developing the roadmap to achieve it.
- Monitor browser/mobile app funnel performance data in Adobe Analytics to understand customer experience/pain points; expanded tagging in flows from simple page level visits to field level interactions.
- Drive team’s A/B testing: setting strategy, performing qualitative/qualitative analysis, formulating hypotheses, executing, and analyzing results. Selected to assist in USCD A/B testing training to increase.
- Ensure highly regulated Paycheck Protection Program, and Small Business Credit Line Increase products abide by frequently changing regulations, partnering closely with Legal and Compliance teams to drive required.