Jesse Briley Email & Phone Number

Westlake, Ohio, United States

Lead content and communications strategy efforts to communicate and connect with the companies key audiences throughout the entire customer journey, driving business growth and retention as a result. Responsible for developing and elevating the brand voice across web/video, email, and social media.

Cleveland, Ohio, United States

Evergreen Tech, LLC. DBA: Platform ProGrowth Marketing Agency & Marketing Automation Platform for Small Businesses- Developed and executed growth strategy resulting in growing an Atlanta based business from 600k to 10MM in 18 months.-Built, deployed, and grew a SaaS based marketing, sales and CRM automation platform for small businesses to improve their sales pipelines, grow their revenue, and automate business activities

Mayfield Heights, Ohio, United States

- Responsible for project managing the creation of digital marketing content and experiences across Progressive's owned social media channels.- Expert knowledge of the digital/social landscape, helping advance the Progressive brand forward with innovation and technology to meet key objectives and enhance customer/consumer experience.

Mayfield Heights, Oh

• Effectively redeveloped YouTube SEO optimization plan, resulting in a 114%YoY increase in search.• Led social media efforts around brands largest digital campaign to date, resulting in a 4.3x lift in brand conversation.• Leading efforts on a global brand content calendar, coordinating efforts to ensure successful process adoption and tool integration.• Oversees content strategy across 13+ digital channels, development of creative briefs and input on best practices.· Collaborates with all stakeholders to ensure strategy and content is aligned with campaign, channel, and business objectives.· Works closely with analysts to determine measurement plan, budget criteria, audience segmentation and post campaign performance reporting; leveraging data-driven insights.

Mayfield Heights, Oh

• Digital strategist, developed insight-driven digital content across multiple product lines and their subsequent channels.• Implemented creative process and executed strategy leading to a 26%increase in YouTube subscribers.• Collaborated with stakeholders to develop strategy briefs aimed at developing effective content across paid and organic channels.• Worked with integrated marketing team to capture and develop content from across the organization for marketing activations.• Leveraged digital software to monitor all social media channels for comments and reactive opportunities as a brand.

Highland Heights

• Managed day-to-day interactions with Progressive’s Commercial Lines social media properties.o With the use of CX social: monitoring, replying, and interacting with followers and influencers to develop and improve brand strength.• Served as social media community manager.o Responsible for partnering with outside partners, legal, and peers for reviewing and approving social content as it relates to Trucker Territory’s Facebook and webpage. o Handled customer questions, escalations, and giveaways to ensure positive brand experience. • Participated in the development of digital marketing strategy as it relates to social and SEO.o Competitive content and keyword analysis, reporting on findings, working with editor to develop copy, and ensuring content is SEO driven using identified keywords.o Tracking share of voice, organic traffic, and making recommendations for gaps in content.o Works in unison with legal, outside partners, and peers to ensure social media adheres to company guidelines.• Played a role in developing digital/social initiatives that enhance brand value and experience.o Assisted with ‘Surprise and Delight’ campaigns – initiating contact with chosen recipients, arranging giveaway through Facebook, ensuring successful delivery of prizes.• Strong understanding/experience of the digital space and the role this plays in acquisition and retention efforts.

Responsible for Digital Marketing activity for FBG Unite, a political campaign, Randy Briley for Fredericksburg City Council.

Mayfield Village, Oh

Provided my technical expertise and targeted coaching to both sales and service representatives.o 18 sales specialists and 18 service representatives.o Holding 4-6 targeted coaching sessions per week in order to develop/improve skills.Provided performance feedback, support, skill development, and performs quality audits and analysis of reps.o Involved the listening/auditing of 5-10 calls per week used for coaching.Resolved escalated and/or complex customer issues, with an average of 2-4 per week.Assisted supervisors and managers with identifying and analyzing training opportunities.o This was done though identifying gaps in our specialist’s knowledge and advising on changes to training or additional modules reviewed in team meetings.Models change leadership, implements new processes and procedures to develop team.Demonstrated proven leadership with core values, company objectives, and department initiatives.o Extraordinary 2016 PE rating, along with multiple awards for initiative and performance.

Colorado Springs, Colorado

Identified the customer's motive for calling and understanding the customer's insurance needs.o Was recognized as a subject matter expert (SME) for commercial lines products.Shared expertise and pertinent information to ensure appropriate insurance coverage.o This was done by approaching each customer with a consultative approach and developing and insurance package that fit their individual needs.Advocated Progressive's products and services through benefits selling.o With strategy and inquiry, developed understanding of customer needs, and promoted features that would specifically benefit the customer.Cross sold and promoted Progressive's products and serviceso Sold $1.7 million in written premium during this period.Overcome objections in order to close the sale.

Denver, Co

Hired to support company’s growth from a start-up organization to a regional leader in music and media production. Coordinated events, staff and equipment with limited budget, and directed digital content strategy and implementation. Managed cross-functional team of 8 in daily operations, successfully lowering costs, building customer base, and improving operational efficiency.• Successfully created, developed, and managed social media marketing initiatives.o Used industry knowledge to develop social channels (Facebook, YouTube, Twitter), with targeted media (‘how-to’ videos, growing an artist’s brand, behind the scenes at the studio, music videos, etc.). Strategic social media was used to increase engagement by 150%.• Directed and developed marketing campaigns through paid, earned social media, and email marketing, which increased conversation.• Developed analysis and tracking of all online campaigns to ensure success and ROI.o Created SEO initiatives, worked with web developer to implement Google Analytics, and used tracking to determine success of new media (videos, contests, albums, and overall website traffic).o Partnered with peers to build, design, and organize Word Press webpage based on learning’s.Duties Included: Marketing, Social Media, Business, Strategy, Consulting, Communications, Customer Experience, Branding, Data & Analytics, Management, Client Relations, CMS & CRM, Cost Control Promotion, Music, Audio Engineering, Production

Denver, Colorado

Responsible for managing daily tasks from Marketing to Street Promotion, Social Networking and Financial Breakdowns, as well as problem solve as situations come about.- Support Marketing Department in Promotion Efforts- Sustain Social Media Marketing Function- Maintain Customer Management Database- Support Street Team Marketing Efforts

Assistant to Head Engineer/Studio Owner: Anthony Walker

Boulder, Co

Working under Alex Botwin Founder/Owner of Elm & Oak, International Electronic Music Producer. Team leader of promotions for Fort Collins, CO.Working with a team of interns: blogging, promoting, marketing and adding creative ideas

Bachelor'S Degree, Marketing And Business Intelligence, 3.9

Professional Bachelors, Audio Engineering

History/Business

(48 Credits Completed)

High School, General Studies, 3.4 Gpa

Activities and Societies: Senior Team Captain Varsity Lacrosse | Awana Team Leader | DECA