Market Development Representative
Current✓ Create and manage solutions to maintain and grow business of 150+ on-premise accounts in Downriver, Michigan✓ Build brands by utilizing consumer and category trends to educate customers, solve problems and maximize sales✓ Develop mutually valuable business relationships with customers/accounts, promptly addressing customer concerns and implementing conflict resolution when-needed, while simultaneously balancing administrative needs of new account inquiries✓ Design visual assets for digital and print marketing materials using digital media platforms (i.e., Microsoft Office, Adobe, Canva) to create visibility of brands and drive sales✓ Identify and develop new business opportunities through market research and competitive analysis data (i.e., profit margin reports, detailed Michigan account purchase reports)Key Accomplishments:• Grew market share of Sazerac within territory by 11% within 10 months of employment, declining share of competitor suppliers• Grew Sazerac sales of 400+ brands within territory by 9% within 10 months of employment• Presented a new approach on sales sheet graphics for Fireball Backbar chiller machines to the MI Sales Team, resulting in 50 newly-placed units for the state, and 30 newly-placed units for individual territory• Top 3 Detroit Metro On-Premise sales team performers, multiple months in a row