Jessica Bornstein Email & Phone Number

Coblenz, Rhineland-Palatinate, Germany

Düsseldorf Und Umgebung, Deutschland

I manage the Field Sales in CH and define strategic off & online accounts in GAS, such as Otto and Kaufhof. I'm responsible for customer support as well as acquisition of new customers in my working region. I also support the agents & my manager while dealing with key accounts in the country. Primary Accountabilities:- Responsibility for sales within a.

São Paulo Area, Brazil

- Following-up the market development and identifying new business opportunities, i. e. projects, events, and various actions;- Giving support to retailers (franchisee) about Marketing plan;- Managing and giving guidance to the brand teams (ten staff members from the following areas: in Media, Design (arts), Press Office, Digital Marketing and the customer.

São Paulo Area, Brazil

• Restructuring the marketing area and managing the institutional and strategic cells of both brands;
• Managing and giving guidance to the brand teams (seven staff members from the following areas: Visual Merchandising, Coordination, Assistants and Digital Marketing);
• Planning, organizing, and leading the company’s retail and wholesale communication and marketing regarding the fall/winter and spring/summer campaigns;
• Assessing the present collection and studying its launching at the POS, i. e. in own and third-party shops, as well as the materials to be applied;
• Following-up the market development and identifying new business opportunities, i. e. projects, events, and various actions;
• Managing regular events:- Country conventions for retailers (up to 90 participants) - four events per year - planning, organizing, and managing event’s activities, preparing presentations, and giving support to retail.

São Paulo Area, Brazil

• Developing marketing strategies to increase the brand awareness in Brazil;
• Planning, organizing, and leading the relevant company’s communication and marketing programmes for retailers and wholesalers regarding the fall/winter and spring/summer campaigns;
• Assessing the present collection and studying its launching at the POS, i. e. in own and third-party shops, as well as materials to be applied;
• Following-up the market development and identifying new business opportunities, i. e. projects, events, and various actions;
• Coordinating and carrying out negotiations with Kipling’s headquarters (in Belgium) about materials, their communication, and events. Travelling to international Kipling events;
• Giving daily support to the sales teams and shop owners (customers) in order to keep them informed about current Kipling’s activities;

São Paulo Area, Brazil

• Developing and coordinating marketing strategies in retail and wholesale;
• Budget spending for external media, electronic media, print media, and the production of POS materials;
• Developing brand-related advertising campaigns;
• Monitoring together with the public relations department and carrying out brand-related events;

Sao Paulo

• Assisting to coordinate of fashion shows during the São Paulo Fashion Week;
• Negotiating, fund raising, and obtaining sponsors for the brand;

Master Of Business Administration (M.B.A.), Master In Retail

Activities and Societies: Contemplate the strategic aspects of retail management, including analysis of the market environment and retail.

Bachelor’S Degree, Negócios Da Moda

Activities and Societies: Acting in the management of the textile chain and related to the fashion business, stimulating and developing.

High School, Student

College