Jessica L. Email & Phone Number

United States

West Palm Beach, Florida, United States

I currently oversee Provident Jewelry's PPC, display and search campaigns in order to optimize ROI and increase visibility across relevant platforms. In addition, I oversee the development and maintenance of our Shopify e-commerce website, ensuring it offers a seamless and engaging user experience for customers.I regularly analyze our website and campaign analytics to derive actionable insights. These insights are then communicated effectively to company partners, guiding strategic decisions and fostering continuous improvement. My role also includes optimizing SEO strategies to boost organic traffic, while cultivating luxury brand collaborations and partnerships to expand our reach, product offerings and enhance brand reputation in the luxury jewelry market.

West Palm Beach, Florida, United States

As the Corporate Digital Marketing & Communication Manager at Retro Fitness, I developed and executing digital marketing strategies for 300+ franchisee owners as a team member of our in-house digital marketing agency, Join Now Media. Highlights of my role include optimizing campaigns through analytics, overseeing the project management of the call center team, B2C and B2B communications, crafting compelling content, and managing budgets. With expertise in B2C and B2B marketing, SEO, email marketing, and brand management, I drove brand awareness, customer engagement, and business growth. Effective leadership and communication skills were instrumental in aligning teams and achieving marketing objectives.

West Palm Beach, Florida, United States

As the Corporate Social Media Manager at Retro Fitness, I played a pivotal role in shaping the brand's online presence and community engagement strategies for 300+ franchisee owners as a team member of our in-house digital marketing agency, Join Now Media. By leading a team dedicated social media content creators, I created dynamic campaigns to amplify brand messaging and drive audience interaction across platforms through organic content and paid social media ad campaigns. Key responsibilities included crafting compelling content, overseeing content calendars, overseeing and managing individual location and corporate social media pages, building paid ad campaigns, monitoring and communicating performance metrics to franchisees, and fostering meaningful interactions with followers. With a focus on building brand awareness, driving user engagement, and cultivating a loyal online community, I utilized my expertise in social media strategy, content creation, and analytics to achieve tangible results. Effective collaboration with internal stakeholders including 300+ franchisee owners ensured alignment with brand objectives and values.

Tepoztlán, Morelos, Mexico

Revamped marketing strategies, oversaw property maintenance, and provided exceptional food service for two destination Airbnb locations in Tepoztlán, Mexico. Crafted compelling social media content and meticulously managed digital listings to accentuate the unique charms of each venue, securing a steady influx of guests amidst the challenges of a global pandemic. In addition, I directed a dedicated team of two, while simultaneously honing Spanish language skills to facilitate communication and elevate guest experiences.

Key West, Florida

Lead the strategic marketing initiatives for five distinct luxury resort brands within the Key West area, working closely with the Regional Marketing Director to drive comprehensive, multi-property campaigns.

Key West, Florida

Led the strategic marketing initiatives for five luxury resort brands in the Key West area, working closely with the Regional Marketing Director to orchestrate multi-property campaigns and promotions.

Key West, Florida, United States

I have extensive experience across various facets of the hospitality industry, including roles as a Food and Beverage Specialist, Mixologist, and Wine Instructor.

Leavenworth, Washington, United States

I specialized in elevated the guest experience through refined serving, bartending and flawless banquet execution by leveraging expertise in mixology to craft artisanal cocktails that delighted and impressed discerning clientele. I collaborated seamlessly with colleagues to orchestrate flawlessly executed events, ranging from intimate gatherings to large-scale banquets and weddings, ensuring each occasion exceeded expectations and left a lasting impression.

Towson, Maryland

Directed a high-performing team of 10-15 employees at the district's second highest volume store, achieving outstanding results with annual sales exceeding $2 million. Consistently surpassed financial targets month after month throughout my tenure with the company.

Pikesville, Maryland

Supervised a dynamic team of 8-13 associates, overseeing a spectrum of responsibilities including customer service excellence, daily sales optimization, revenue management, strategic visual merchandising, in-store presentation standards, efficient handling of shipments, and adept resolution of store-related challenges.

Professional Certificate

Professional Certificate, Management Of Fashion And Luxury Companies

Education record

Education record