Jessica Dodson

Jessica Dodson Email and Phone Number

Marketing & Brand Strategy Executive | Elevating Brand Presence | Go-to-Market Execution | Driving Digital Growth through Storytelling | Expertise in E-commerce & Product Positioning @ Dodson Consulting Co.
Jessica Dodson's Location
San Diego, California, United States, United States
Jessica Dodson's Contact Details

Jessica Dodson personal email

About Jessica Dodson

Hi there. I’m a purpose-driven Brand Leadership & Strategy Executive with a passion for driving global marketing initiatives, and focus on team leadership and developing innovative go-to-market strategies. My journey has led me to work with high-impact brands such as Eagle Creek and Delfast Bikes, where I’ve spearheaded product launches, elevated brand presence, and delivered measurable results across both B2C and B2B markets.I have a strong track record in leading cross-functional teams, fostering vendor and agency partnerships, and utilizing the latest digital tools and generative AI to enhance brand storytelling and increase market visibility. My approach combines creative strategies with data-driven insights to drive revenue growth while ensuring alignment with a company’s mission and values.𝐊𝐞𝐲 𝐚𝐜𝐜𝐨𝐦𝐩𝐥𝐢𝐬𝐡𝐦𝐞𝐧𝐭𝐬:✪ Cultivated a high-performance culture by casting vision, streamlining resources, and fostering an environment where team members thrived, resulting in a collaborative and empowered marketing team that together grew brand revenue from $25M to $50M in 9 years. ✪ Aligned cross-functional teams and stakeholders on marketing strategies that elevated brand and product storytelling, driving an increase in joint venture revenue and achieving key market penetration goals, while energizing team innovation and improving morale.✪ Developed and managed new brand narratives, leading to 2.5x growth in website traffic and doubling product sales in under 9 months for Delfast Bikes, through innovative storytelling, improved UX and digital brand experience, and compelling content.𝐂𝐨𝐫𝐞 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞: ✪ Brand Management | Global Marketing Strategy | GTM Execution✪ Cross-Functional Team Leadership | E-commerce & Digital Growth✪ Product Innovation & Launches | Social Media & Content StrategyI am passionate about working with forward-thinking companies that are committed to innovation, sustainability and purpose-driven growth.Let’s connect to explore how we can achieve success together.

Jessica Dodson's Current Company Details
Dodson Consulting Co.

Dodson Consulting Co.

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Marketing & Brand Strategy Executive | Elevating Brand Presence | Go-to-Market Execution | Driving Digital Growth through Storytelling | Expertise in E-commerce & Product Positioning
Jessica Dodson Work Experience Details
  • Dodson Consulting Co.
    Fractional Marketing Executive
    Dodson Consulting Co. Aug 2020 - Present
    San Diego, California, United States
    • Spearheaded marketing communications and digital strategy execution for top-tier brands including Seirus Innovation, Delfast Bikes, Eagle Creek, ViX and Curogram, driving brand visibility and achieving significant sales growth.• Developed digital marketing campaign for an influencer-driven product launch, using strategic storytelling and optimizing product features across digital and print, resulting in a 55% YoY increase in e-commerce sales.• Enhanced email marketing performance, driving a 5.1% increase in CTR and a 12% rise in email-assisted conversions through innovative campaigns and data-driven storytelling.• Managed cross-functional training and leadership of remote teams across branding, product, digital marketing, and agency partnerships, improving collaboration and operational efficiency.• Created marketing strategy and organizational growth plans to meet 5-year business goals, while leading staff training that reduced Director onboarding time by 35%.• Led brand and marketing teams for client brands, providing Fractional CMO leadership and oversight, evolving brand identities and crafting marketing strategies.• Identified and implemented the right resources and solutions to solve client challenges and drive business success.• Utilized generative AI tools to streamline processes, refine content strategies, and enhance brand storytelling, improving brand positioning and overall market presence.• Developed go-to-market plans, as well as sustainability, community impact, and inclusivity outreach strategies, fostering stronger brand purpose and broader audience engagement.• Analyzed consumer behavior to optimize product messaging, leading to higher engagement and click-through rates on product detail pages (PDPs).
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  • Delfast Inc. 🇺🇦
    Head Of Marketing, Global Strategy & Brand Development
    Delfast Inc. 🇺🇦 Nov 2021 - Dec 2022
    • Led an international Ukraine-based marketing team to significantly increase US brand awareness, doubling website traffic and boosting product sales by 2.5x within 9 months.• Strengthened global marketing and digital commerce performance by developing and executing tailored digital, brand, and social media strategies that reflected audience needs.• Grew social media presence through creative campaign execution and paid advertising, achieving a 103% growth on LinkedIn, 18% on Instagram, and 15% on Facebook.• Defined and implemented the company's mission, vision, values, and brand voice, creating a comprehensive style guide to ensure consistency across global platforms.• Directed corporate, consumer, and employee communications, building trusted relationships with internal and external stakeholders, including potential Series A investors.• Built and coached a global marketing team (6) and US partners (7), driving alignment on goals and optimizing budget efficiency.• Managed logistics and budget for trade shows, press engagements, and consumer events, enhancing brand visibility and industry presence.
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  • Purpose[Full]
    Director Of Marketing & Brand Strategy
    Purpose[Full] Jul 2020 - Aug 2021
    San Diego, California, United States
    • Developed and executed brand purpose strategies, driving employee engagement up to 85%, and facilitating external outreach to ensure impactful brand positioning.• Partnered with executives to identify and capitalize on marketing opportunities, leading business development, contract negotiations, and project management for key clients.• Created Statements of Work (SOWs), negotiated contracts, and served as the primary client liaison, ensuring project success and client satisfaction.• Led cross-departmental global teams in crafting unique brand purposes, overseeing internal and external campaign activation, fostering engagement and buy-in from stakeholders.• Directed digital strategy, including wireframe creation, creative brief development, and copywriting, while supervising art direction to ensure consistent and compelling brand content.
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  • Eagle Creek
    Global Brand Marketing Manager
    Eagle Creek 2016 - 2019
    Carlsbad, Ca
    • Contributed to the growth of Eagle Creek’s brand revenue from $24M to $50M over 9 years by leading key initiatives while collaborating across e-commerce, sales, and product teams.• Shifted brand from a product-focused to a lifestyle brand, using strategic marketing and product evolution to drive awareness, conversion, and customer loyalty• Developed and executed brand go-to-market planning and marketing strategies that increased conversion 30% among younger target audience within first 6-months of campaign launch.• Led global teams and served as Interim Brand Director for 9 months, managing a $3.2M marketing budget to ensure global consistency across trade and consumer channels.• Managed two major brand logo transitions, overseeing timelines, on-product presentation, packaging, and digital transformation to maintain brand integrity.• Directed the brand’s first mobile marketing tour, collaborating with influencers who visited 15+ retail shops, hosted events, and created engaging content to amplify storytelling.• Coached and evaluated a team of 3, while overseeing agency partnerships to drive marketing effectiveness and team development.
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  • Eagle Creek
    Senior Marketing Communications Manager
    Eagle Creek 2010 - 2016
    Carlsbad, Ca
    • Launched and expanded brand’s e-commerce platform, driving significant sales growth at higher margins. Spearheaded DTC initiatives to further accelerate growth and strengthen customer engagement.• Spearheaded strategic media relations and influencer partnerships, resulting in a 30% YoY increase in web traffic for 5+ years.• Led seasonal product launches, including naming, trademarks, photoshoots, and copywriting, ensuring cohesive brand messaging across all channels.• Directed global impact initiatives and organized service events with 85% employee participation, fostering a strong brand advocacy culture.• Facilitated go-to-market product strategies, managing creative campaign development and execution to optimize product launch success and brand visibility.• Developed cross-departmental tools that increased operational efficiency both internally and externally, improving consistent brand and product positioning globally.• Wrote scripts and hosted YouTube brand videos, increasing product conversion by nearly 80% through engaging conversational and product how-to content.
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Jessica Dodson Skills

Public Speaking Strategic Planning Team Building Copywriting Fundraising Promotions Website Management Training Leadership Webmaster Services Event Management Social Media Digital Marketing Community Outreach Marketing Management Management Social Media Marketing Event Planning Time Management Strategy Brand Management Email Marketing

Jessica Dodson Education Details

Frequently Asked Questions about Jessica Dodson

What company does Jessica Dodson work for?

Jessica Dodson works for Dodson Consulting Co.

What is Jessica Dodson's role at the current company?

Jessica Dodson's current role is Marketing & Brand Strategy Executive | Elevating Brand Presence | Go-to-Market Execution | Driving Digital Growth through Storytelling | Expertise in E-commerce & Product Positioning.

What is Jessica Dodson's email address?

Jessica Dodson's email address is jd****@****eek.com

What is Jessica Dodson's direct phone number?

Jessica Dodson's direct phone number is +180574*****

What schools did Jessica Dodson attend?

Jessica Dodson attended California Polytechnic State University-San Luis Obispo, California Polytechnic State University-San Luis Obispo, Wharton Online.

What are some of Jessica Dodson's interests?

Jessica Dodson has interest in Art Walks And Farmers Markets, Public Speaking, Project And Event Management, Team Building And Management, Data Management, Friends And Family, Children, Cooking, Volunteering, Education.

What skills is Jessica Dodson known for?

Jessica Dodson has skills like Public Speaking, Strategic Planning, Team Building, Copywriting, Fundraising, Promotions, Website Management, Training, Leadership, Webmaster Services, Event Management, Social Media.

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