Jessica Dodson Email & Phone Number

San Diego, California, United States

• Spearheaded marketing communications and digital strategy execution for top-tier brands including Seirus Innovation, Delfast Bikes, Eagle Creek, ViX and Curogram, driving brand visibility and achieving significant.
• Developed digital marketing campaign for an influencer-driven product launch, using strategic storytelling and optimizing product features across digital and print, resulting in a 55% YoY increase in e-commerce sales.
• Enhanced email marketing performance, driving a 5.1% increase in CTR and a 12% rise in email-assisted conversions through innovative campaigns and data-driven storytelling.
• Managed cross-functional training and leadership of remote teams across branding, product, digital marketing, and agency partnerships, improving collaboration and operational efficiency.
• Created marketing strategy and organizational growth plans to meet 5-year business goals, while leading staff training that reduced Director onboarding time by 35%.
• Led brand and marketing teams for client brands, providing Fractional CMO leadership and oversight, evolving brand identities and crafting marketing strategies.

• Led an international Ukraine-based marketing team to significantly increase US brand awareness, doubling website traffic and boosting product sales by 2.5x within 9 months.
• Strengthened global marketing and digital commerce performance by developing and executing tailored digital, brand, and social media strategies that reflected audience needs.
• Grew social media presence through creative campaign execution and paid advertising, achieving a 103% growth on LinkedIn, 18% on Instagram, and 15% on Facebook.
• Defined and implemented the company's mission, vision, values, and brand voice, creating a comprehensive style guide to ensure consistency across global platforms.
• Directed corporate, consumer, and employee communications, building trusted relationships with internal and external stakeholders, including potential Series A investors.
• Built and coached a global marketing team (6) and US partners (7), driving alignment on goals and optimizing budget efficiency.

San Diego, California, United States

• Developed and executed brand purpose strategies, driving employee engagement up to 85%, and facilitating external outreach to ensure impactful brand positioning.
• Partnered with executives to identify and capitalize on marketing opportunities, leading business development, contract negotiations, and project management for key clients.
• Created Statements of Work (SOWs), negotiated contracts, and served as the primary client liaison, ensuring project success and client satisfaction.
• Led cross-departmental global teams in crafting unique brand purposes, overseeing internal and external campaign activation, fostering engagement and buy-in from stakeholders.
• Directed digital strategy, including wireframe creation, creative brief development, and copywriting, while supervising art direction to ensure consistent and compelling brand content.

Carlsbad, CA

• Contributed to the growth of Eagle Creek’s brand revenue from $24M to $50M over 9 years by leading key initiatives while collaborating across e-commerce, sales, and product teams.
• Shifted brand from a product-focused to a lifestyle brand, using strategic marketing and product evolution to drive awareness, conversion, and customer loyalty
• Developed and executed brand go-to-market planning and marketing strategies that increased conversion 30% among younger target audience within first 6-months of campaign launch.
• Led global teams and served as Interim Brand Director for 9 months, managing a $3.2M marketing budget to ensure global consistency across trade and consumer channels.
• Managed two major brand logo transitions, overseeing timelines, on-product presentation, packaging, and digital transformation to maintain brand integrity.
• Directed the brand’s first mobile marketing tour, collaborating with influencers who visited 15+ retail shops, hosted events, and created engaging content to amplify storytelling.

Carlsbad, CA

• Launched and expanded brand’s e-commerce platform, driving significant sales growth at higher margins. Spearheaded DTC initiatives to further accelerate growth and strengthen customer engagement.
• Spearheaded strategic media relations and influencer partnerships, resulting in a 30% YoY increase in web traffic for 5+ years.
• Led seasonal product launches, including naming, trademarks, photoshoots, and copywriting, ensuring cohesive brand messaging across all channels.
• Directed global impact initiatives and organized service events with 85% employee participation, fostering a strong brand advocacy culture.
• Facilitated go-to-market product strategies, managing creative campaign development and execution to optimize product launch success and brand visibility.
• Developed cross-departmental tools that increased operational efficiency both internally and externally, improving consistent brand and product positioning globally.

Credential, Multiple Subject Teaching Credential

B.S., Business Administration; Marketing Management

Activities and Societies: American Marketing Association (AMA)

Business Strategies For A Better World Specialization, Business

Completion of four courses: Global Trends for Business & Society, Business Strategies for Social Impact, Corruption, and Social.