Jessica Dodson Email & Phone Number

San Diego, California, United States

• Spearheaded marketing communications and digital strategy execution for top-tier brands including Seirus Innovation, Delfast Bikes, Eagle Creek, ViX and Curogram, driving brand visibility and achieving significant sales growth.• Developed digital marketing campaign for an influencer-driven product launch, using strategic storytelling and optimizing product features across digital and print, resulting in a 55% YoY increase in e-commerce sales.• Enhanced email marketing performance, driving a 5.1% increase in CTR and a 12% rise in email-assisted conversions through innovative campaigns and data-driven storytelling.• Managed cross-functional training and leadership of remote teams across branding, product, digital marketing, and agency partnerships, improving collaboration and operational efficiency.• Created marketing strategy and organizational growth plans to meet 5-year business goals, while leading staff training that reduced Director onboarding time by 35%.• Led brand and marketing teams for client brands, providing Fractional CMO leadership and oversight, evolving brand identities and crafting marketing strategies.• Identified and implemented the right resources and solutions to solve client challenges and drive business success.• Utilized generative AI tools to streamline processes, refine content strategies, and enhance brand storytelling, improving brand positioning and overall market presence.• Developed go-to-market plans, as well as sustainability, community impact, and inclusivity outreach strategies, fostering stronger brand purpose and broader audience engagement.• Analyzed consumer behavior to optimize product messaging, leading to higher engagement and click-through rates on product detail pages (PDPs).

• Led an international Ukraine-based marketing team to significantly increase US brand awareness, doubling website traffic and boosting product sales by 2.5x within 9 months.• Strengthened global marketing and digital commerce performance by developing and executing tailored digital, brand, and social media strategies that reflected audience needs.• Grew social media presence through creative campaign execution and paid advertising, achieving a 103% growth on LinkedIn, 18% on Instagram, and 15% on Facebook.• Defined and implemented the company's mission, vision, values, and brand voice, creating a comprehensive style guide to ensure consistency across global platforms.• Directed corporate, consumer, and employee communications, building trusted relationships with internal and external stakeholders, including potential Series A investors.• Built and coached a global marketing team (6) and US partners (7), driving alignment on goals and optimizing budget efficiency.• Managed logistics and budget for trade shows, press engagements, and consumer events, enhancing brand visibility and industry presence.

San Diego, California, United States

• Developed and executed brand purpose strategies, driving employee engagement up to 85%, and facilitating external outreach to ensure impactful brand positioning.• Partnered with executives to identify and capitalize on marketing opportunities, leading business development, contract negotiations, and project management for key clients.• Created Statements of Work (SOWs), negotiated contracts, and served as the primary client liaison, ensuring project success and client satisfaction.• Led cross-departmental global teams in crafting unique brand purposes, overseeing internal and external campaign activation, fostering engagement and buy-in from stakeholders.• Directed digital strategy, including wireframe creation, creative brief development, and copywriting, while supervising art direction to ensure consistent and compelling brand content.

Carlsbad, Ca

• Contributed to the growth of Eagle Creek’s brand revenue from $24M to $50M over 9 years by leading key initiatives while collaborating across e-commerce, sales, and product teams.• Shifted brand from a product-focused to a lifestyle brand, using strategic marketing and product evolution to drive awareness, conversion, and customer loyalty• Developed and executed brand go-to-market planning and marketing strategies that increased conversion 30% among younger target audience within first 6-months of campaign launch.• Led global teams and served as Interim Brand Director for 9 months, managing a $3.2M marketing budget to ensure global consistency across trade and consumer channels.• Managed two major brand logo transitions, overseeing timelines, on-product presentation, packaging, and digital transformation to maintain brand integrity.• Directed the brand’s first mobile marketing tour, collaborating with influencers who visited 15+ retail shops, hosted events, and created engaging content to amplify storytelling.• Coached and evaluated a team of 3, while overseeing agency partnerships to drive marketing effectiveness and team development.

Carlsbad, Ca

• Launched and expanded brand’s e-commerce platform, driving significant sales growth at higher margins. Spearheaded DTC initiatives to further accelerate growth and strengthen customer engagement.• Spearheaded strategic media relations and influencer partnerships, resulting in a 30% YoY increase in web traffic for 5+ years.• Led seasonal product launches, including naming, trademarks, photoshoots, and copywriting, ensuring cohesive brand messaging across all channels.• Directed global impact initiatives and organized service events with 85% employee participation, fostering a strong brand advocacy culture.• Facilitated go-to-market product strategies, managing creative campaign development and execution to optimize product launch success and brand visibility.• Developed cross-departmental tools that increased operational efficiency both internally and externally, improving consistent brand and product positioning globally.• Wrote scripts and hosted YouTube brand videos, increasing product conversion by nearly 80% through engaging conversational and product how-to content.

Credential, Multiple Subject Teaching Credential

B.S., Business Administration; Marketing Management

Activities and Societies: American Marketing Association (AMA)

Business Strategies For A Better World Specialization, Business

Completion of four courses: Global Trends for Business & Society, Business Strategies for Social Impact, Corruption, and Social.