Jessica Lyons Email & Phone Number

Head of Content for 3 websites: Nurse.org, an authoritative nursing blog with 1.4 million monthly visitors, Universities.com, and Travelnursing.org.- I manage a team of 3 in-house editors and a talented pool of 50+ writers and freelancers to produce best-in-class, SEO-driven organic content.- I utilize keyword research, competitive analysis, and our own performance data to develop and execute content and SEO strategies for all 3 websites. - I've contributed to record-breaking organic revenue growth by conducting rigorous testing and optimization of our highest revenue-generating content.

Greater Seattle Area

Managed content creation and strategy for the FLEXE blog, website, and social channels, driving brand awareness and engagement.- Developed and implemented SEO-optimized cross-platform content to maximize organic reach and audience engagement.- Conducted comprehensive reporting on key performance indicators, providing actionable insights to further improve our content strategy. - Collaborated across teams to align content strategy with broader product and company objectives, ensuring a cohesive and impactful brand presence.

Greater Seattle Area

- Handled the overall strategy and execution of marketing efforts for the school, increasing web traffic from our top marketing channels by 47%. - Duties included overseeing the social media team, creating email campaigns and newsletters, communicating with partner organizations, managing the blog, and conducting ongoing marketing analysis and reporting.

Bellevue, Wa

- Created and managed all content for the iSpot.tv website, blog and social media channels including emails, articles, one-sheets, reports and decks. - Created multi-channel campaigns for iSpot’s product launches, seasonal promotions and major television events. These content pieces contributed to an over 350% increase in qualified lead volume.

Managed social media presence for a variety of clients. This included developing a strategic plan for each client, writing share-worthy content for Facebook, Twitter, Instagram etc., creating content calendars, and doing weekly social reporting on my results.

Wrote copy for a variety of clients including: Mrs. Cooks, Allsports, Watt’s Basketball, Halfpops and Teavana. Created the Teavana Welcome Email campaign.

Managed the Facebook and Twitter pages for the Taste Washington Wine and Food event. Increased likes by 70% over a 2-month period and wrote social media posts for over 400 wineries and restaurants.

Assisted in the creation of a new customer loyalty program for the bakery. Tasks included survey writing, data analysis and brainstorming rewards for customers.

Bachelor Of Business Administration (Bba), Marketing

Activities and Societies: Undergraduate Women in Business

Copywriting, Content Marketing And Digital Marketing

Writers Program - Television Writing